Mahindra places big bet small crossover

Go small to grow bigger – this could summarize Mahindra & Mahindra's strategy to get a larger slice of the European car market. The Indian group just launched the KUV 100 small crossover to try to raise sales in the region to 10,000 units a year by 2021 from fewer than 800 in 2017, said Jose Ebenezer, Mahindra Europe's chief operating officer.