Blogs from the New York auto show
Malibu? Not the biggest splash at Chevy this week
Posted 2:34 pm U.S. ET, April 1 2015
GM President Dan Ammann said today that focus groups loved Chevy's new spots. Before seeing the commercials, they used words like “tough” and “traditional” to describe Chevrolet, Ammann said. Afterward, they were more likely to use “changing,” “innovative” or “leading.”
NEW YORK -- Quick: What’s Chevrolet’s most important unveiling this week?
You’d be forgiven if you answered the redesigned 2016 Malibu that debuted here today, the car that General Motors execs believe finally will put the midsize sedan on the shopping lists of Toyota Camry, Honda Accord, Hyundai Sonata and Ford Fusion buyers.
But you’d be wrong.
The major Chevy brand ad ...
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Traditional sedans fading away? Not in New York
Posted 12:10 pm U.S. ET, April 1 2015
Alan Batey, head of North American operations for GM, unveils the 2016 Chevrolet Malibu. The longer, lighter Malibu has been restyled to offer more interior space and improved fuel efficiency, more connectivity and more advanced safety features.
NEW YORK -- One of the more troubling sales trends for car buffs lately has been a shift away from sedans. Especially larger sedans.
But watch the runway at this year’s New York auto show.
There is a hot new sedan from Cadillac -- the CT6. A stylish new Kia Optima. An eighth-generation Nissan Maxima with an unprecedented collection of bells and whistles. A retooled Chevrolet Malibu. And ju ...
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Mini pulls the pranks and N.Y. stand -- for now
Posted 10:45 am U.S. ET, March 31 2015
Mini will go missing from this year's New York auto show. (BLOOMBERG)
DIANA T. KURYLKO:
Mini has been a fixture at the New York auto show since the brand was relaunched in the United States in 2002.
But don’t look for the British marque this year. Mini USA, saying its money is better spent on experiential marketing, is skipping the 2015 New York auto show.
One possible reason: The brand has no products to unveil in the nation’s biggest media market.
“Mini is diff ...
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How Ford is stealing the show again -- this time with Continental
Posted 10:30 am U.S. ET, March 31 2015
NEW YORK -- Ford Motor Co. seems to have its formula for creating auto show buzz down pat these days.
Let a major competitor talk about an upcoming important new vehicle for months, even years, then swoop in with a surprise just as that competitor is finally unveiling that vehicle.
Ford stole Acura’s thunder at the Detroit auto show in January, rolling out its own supercar, the GT, hours a ...
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Every vehicle that rolls out this week at the New York auto show represents a high-stakes bet. Hundreds of millions of dollars, years of work.
But some vehicles have even more riding on them.
These are linchpin vehicles from several of the industry’s comebacks in progress, offerings from automakers who need to make a statement. They may be striving to revive a sagging brand, or to atone fo ...