Opel/Vauxhall's new Cascada mid-sized convertible will be priced more than 14,000 euros less than potential rivals when it starts arriving at dealerships in April as the money-losing brand seeks to attract buyers looking for a cheaper alternative to premium convertibles.
New-car sales in Europe are at the low end of expectations and the market is likely to remain shaky for at least five years as the region implements austerity measures to cut its debts, industry executives warned on Tuesday.
Karl-Thomas Neumann, Opel's new CEO, outlined three priorities while saying he took the job at General Motors' money-losing European subsidiary because of its improved vehicles and GM's commitment to spend billions of dollars turning the business around.
When I saw the new Nissan Note today I asked myself: Am I at the right auto show? Is this really the all-new Note that Nissan said would be dramatically different from the first-generation car? No chance.
Russia is likely to become Europe's biggest market for new vehicles as early as this year as current leader Germany succumbs to the euro zone crisis, according to Toyota Europe's sales and marketing boss Karl Schlicht.
For most people in the Western world, going to the dealership is like going to the dentist. The visit is considered a success as long as it is quick and painless. At Volkswagen dealerships in China the expectations are higher – and the perks are much better.