Rolls-Royce Motor Cars debuted the Wraith in “Forza Motorsport 5” on the Xbox One today, a historic moment for driving game enthusiasts and an example of the branding opportunities automakers see in video games.
General Motors' European transformation is gathering pace, with the vast majority of its former Chevrolet dealers in the region now selling only Opel-branded vehicles to boost the once-flagging brand, the automaker said today.
Ford purchasing boss Hau Thai-Tang is reaching out to supplier CEOs in a bid to get their best teams working with Ford to deliver cutting-edge technology. As a lure, he's dangling global contracts and greater access to product info.
Despite years of hype by automakers and dealers, social media remain a non-starter for car shopping. Just 1 percent of car buyers use social sites to shop for a vehicle, according to an AutoTrader survey.
China's NDRC used to be very friendly toward foreign automakers, approving numerous factory projects. Now its is investigating global automakers for suspected monopolistic behavior. What prompted the change?
VW increased sales at its core passenger-car brand by 4 percent in July as higher deliveries in western Europe and China offset declines in the United States and Brazil. Global sales of VW brand cars and SUVs rose to 491,600 last month.
BMW will open its third global brand experience center later this month in South Korea, which will allow customers to test their driving skills on features including a winding handling circuit and an off-road course.