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In October General Motors offered $2,000 in bonus cash on 2009 pickups and SUVs, but not all 2009 pickups and SUVs qualified. The rebate was aimed at older inventory. 12:01 am U.S. ET | Nov. 2

Regarding "Cadillac wants the buzz to be about product," Oct. 19: Modernista's ads for Cadillac featuring Kate Walsh did more to appeal to a woman wishing to establish her femininity than any of the soccer mom ads for minivans and the like. 12:01 am U.S. ET | Nov. 2

I am a rural Chevrolet dealer who is being "wound down." We are in a small town in southern Oregon that serves a market with more than 80,000 people in about a 60-mile radius from our store. 12:01 am U.S. ET | Nov. 2

As a co-founder, along with Tamara Darvish and Jack Fitzgerald, of the Committee to Restore Dealer Rights, I am writing regarding the interview with General Motors CEO Fritz Henderson in the Oct. 12:01 am U.S. ET | Oct. 26

Buick is profitable; Pontiac was not

Regarding Robert E. Cherney's Oct. 19 letter, "Why kill Pontiac? Why keep Buick?": I'd like to assure your readers that phasing out Pontiac was one of the most difficult decisions of my career but also one of the most necessary. 12:01 am U.S. ET | Oct. 26

Why kill Pontiac? Why keep Buick?

I'm writing as a former Pontiac dealer of 32 years who is concerned with the lack of questioning about the demise of the brand. To kill Pontiac now seems senseless. Keeping Buick now also is senseless from an outsider's view. 12:01 am U.S. ET | Oct. 19

Frugality: Some people don't get it

Regarding the Oct. 12 story that talks about Sacramento restaurateur Matt Haines changing his public image by trading down from his Mercedes S class to an E class ("Frugality: The new black"): That guy just doesn't get it. 12:01 am U.S. ET | Oct. 19

A new GM? Ad says no

Regarding "Ed who? How chairman became GM's ad star" (Sept. 28): Exactly. To me, Ed Whitacre acts like somebody who does not know anything about cars and was a poor choice to get the American public to believe in and trust GM again. 12:01 am U.S. ET | Oct. 19

'A new model'? It won't be easy

Regarding Peter Brown's Sept. 28 column, "A new model for the industry (or not)": I think Brown is basically right that would-be new entrants hugely underestimate the hill they have to climb. The barriers are immense. 12:01 am U.S. ET | Oct. 12

Gasoline vs. diesel: It's a new game

Kjell Bergh's view of diesel (better than gasoline) for cars will change when the impact of gasoline-downsized, direct-injection, variable-valve-timing, turbo engines come into better view -- soon ("Today's diesels: Not your uncle's Oldsmobile,"... 12:01 am U.S. ET | Oct. 12

Bankruptcy is a trust breaker

Daniel Gorrell's point about the Detroit 3's need to build trust and make a comeback with the right products has been obvious for more than 40 years ("What Detroit needs to build most is trust," Comment, Sept. 21). 12:01 am U.S. ET | Oct. 5

Trust: Reputations are on the line

The Sept. 21 column about trust was astute and comprehensive. Trust, customer care and reputation management are key to the success of 21st century businesses, including automotive retail and manufacture. 12:01 am U.S. ET | Oct. 5

Trust matters -- what else is new?

Daniel Gorrell mentions "trust" (or its derivative) many times in his column, but he doesn't define it once. 12:01 am U.S. ET | Oct. 5

Attacking Lexus won't help Buick

Buick has a new tag line: "The new class of world class" ("Buick takes another look at tag line," Sept. 21). It evokes the old Charlie Tuna ads: When you need to say you have class, well, you know.... Tsk, tsk, Bob Lutz. 12:01 am U.S. ET | Sept. 28

Clueless but confident

Regarding General Motors Co.'s advertising: To call Bob Lutz's ideas of provocative, compelling advertising "hokey" would be an overstatement. The guy is obviously clueless about advertising and 100 percent confident in the brilliance of his lines. 12:01 am U.S. ET | Sept. 28

Mr. K didn't do it alone

Regarding "Nissan's Mr. K: Still blunt at 100 (about that 370Z ...)" (Sept. 21): In 1969, my father became a Datsun dealer. He opened Bill Seidle Datsun in Miami. 12:01 am U.S. ET | Sept. 28

Why Toyota's leaving Fremont

I read Lindsay Chappell's Sept. 7 column, "California exit makes sense for Toyota." All the reasons given for Toyota's exit from the New United Motor Manufacturing Inc. plant in Fremont, Calif., are reasonable. 12:01 am U.S. ET | Sept. 28

New rule will fuel industry recovery

On Sept. 12:01 am U.S. ET | Sept. 21

Must we feel sorry for execs?

Are you kidding me? That was my first impression when I read "Sell the house, cancel donations: A grimmer retirement for execs" (Aug. 31). 12:01 am U.S. ET | Sept. 21

GM, Chrysler have an image problem

Most buyers look on General Motors Co. and Chrysler Group products as damaged goods because of ownership by the UAW and big government and the reality of the Detroit 3's loss of market share to the Asian and German transplants. 12:01 am U.S. ET | Sept. 21

Many 'foreign' cars were built here

Get your hands on the data from cash for clunkers. Using the vehicle identification number, you can determine a vehicle's country of origin. Let us know how many of the vehicles were made in North America (the United States, Canada and Mexico). 12:01 am U.S. ET | Sept. 21

What we need are long-range EVs

After reading Hans Greimel's Aug. 24 column, I am incredulous at the vacant case made for hybrids ("EV is good, but Nissan needs hybrids"). 12:01 am U.S. ET | Sept. 21

All used-vehicle guides are not equal

"Dealers: Prices in used-vehicle guides often outdated" (Aug. 31) lumped all guidebooks together and said, "Used-vehicle prices have soared recently, and the guidebooks have failed to keep up." 12:01 am U.S. ET | Sept. 14

Administration got a bad rap

There has been a lot of news about the cash-for-clunkers money not getting paid and many other complaints, but I think it's a bad rap on the administration. 12:01 am U.S. ET | Sept. 14

Clunkers program was a disaster

Editor Jason Stein's Aug. 24 column "Crazy, dynamic -- and done" conveyed the real spirit of the clunker program. "Maddeningly flawed, disorganized and chaotic" were words that rang true with me. 12:01 am U.S. ET | Sept. 14

If mpg doesn't work, try mpd

Regarding Keith Crain's Aug. 17 column, "We need a new way of measuring": The experts are trying too hard to relate mpg to alternative fuels. Electric cars don't run on gallons. It is time for a simple, new approach. 12:01 am U.S. ET | Sept. 14