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VW's Woebcken: 'There is no winner with protectionism'

VW of America's CEO took an unambiguous stand against protectionist trade policies being put forth by the Trump administration and said he personally lobbied on the subject just three weeks ago.

MORE CONVENTION NEWS MAKE MEETINGS VIDEO NADA
A great time to be in auto retailing

Sure, U.S. vehicle sales may have plateaued. But business is still booming for many franchised auto dealers, who came to the annual convention eager to celebrate the last year's successes and get educated and motivated for the year ahead. Retailers also took time to network and shop on the show floor.

Finding lots of fun on the social scene

Parties, receptions and awards ceremonies offer opportunities to make new acquaintances, renew old ones and celebrate dealers' accomplishments at the NADA convention.

Mazda dealers get factory ad push

Mazda will roll out a major advertising campaign to reposition the brand, having heard from dealers who think its marketing has been lackluster in recent months and that the marque is losing its connection with consumers.

Audi focus: CPO tweak, new product

Audi's streak of month-over-month sales gains in the U.S. hit 100 as of February, and dealers came away from its NADA Show make meeting confident the brand can continue it while improving dealer profits.

Dealers will learn new AVP bonus plan in April

With more new and updated vehicles to launch, BMW will increase spending on U.S. marketing in 2018. BMW of North America CEO Bernhard Kuhnt confirmed the increase in an interview after the brand's make meeting at the NADA Show.


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