Mouse that roared: Porsche hires Disney for training

Exciting customers is about to become more than a mission statement at Porsche Cars North America.

| UPDATED: 3/24/17 10:31 pm ET - corrected
Calif. upholds Obama emissions rules, setting up clash with EPA over mpg targets

California approved light-vehicle pollution targets that the Trump administration has put on hold, setting up a potential face-off between federal

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Sent early Monday mornings, this newsletter contains a summary of key stories from our weekly edition.


An invention that sparked a backlash

In the second episode of Season 2 of our “Futurismo” podcast, we tell the story of one safety technology and how it rose from obscurity to a national mandate within years


Nvidia self-driving partnerships detailed

Last week, Nvidia spelled out details of two partnerships it has for its self-driving computer chips: one deal with in which Robert Bosch GmbH that will use Nvidia's chips to power its self-driving supercomputer, and one with truckmaker Paccar to make self-driving vehicles.

COMMENTARY: Keith Crain
Betting billions on unproven tech

It is amazing how boards of directors allow their executives to invest billions in unproven technology for which no one even knows if there is a market, Keith Crain writes.


Uber puts the ire in Iron City

Although many Pittsburghers see Uber as a symbol of their city's turnaround from an ailing former steel town to an up-and-coming tech hub, others resent the company's unwillingness to assimilate to the city's distinctive community.

GUEST COMMENTARY: Kristin Schondorf
Interiors have no limits, but there are risks

If future drivers don't have to steer, brake or watch the road, their brand preference will be at risk. And that's where interior suppliers have a chance to shine.


FordPass forges into tech arena

Since it launched 10 months ago, Ford Motor's FordPass app has been a learning experience for a manufacturer determined to expand into new mobility services.


Here, Pioneer to expand high-def mapping

Here, the digital mapping company owned by major German automakers, is turning to a partnership with a Japanese sensor maker to expand high-definition mapping services aimed at self-driving cars.

LETTER TO THE EDITOR
Fuel efficient cars always make sense

No one in the industry has a record for correctly predicting fuel prices or knows how they function in the permanently changed energy economics of the 21st century, writes one reader.

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