Columnists

KEITH CRAIN

Automotive News editor-in-chief
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The recall process must change

In recent days, we have learned that there are faulty airbags in millions of cars and that some have malfunctioned and killed or injured occupants. Some suggest that people should park affected vehicles until manufacturers have parts available to ... 12:01 am U.S. ET | Oct. 27

STAFF COLUMNS

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CT6? Cadillac missed chance to sell 'em on a sexy name

MGB. 500. 280SL. G8. XK120. 2002Tii. TR6. 318is. Car names derived from letters and numbers have been with us since at least the 1950s. So why the big fuss after Cadillac said it will name its big new sedan the CT6? For example, Peter De Lorenzo of ... 12:01 am U.S. ET | Oct. 13

MARK RECHTIN

Automotive News Los Angeles bureau chief
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Marketers: Auto purchase funnel is dead

LOS ANGELES -- Awareness. Consideration. Preference. Purchase. The automotive purchase funnel has been written in stone for decades. While more data than ever are available on consumer habits, those habits are becoming less predictable. Is it time ... 12:01 am U.S. ET | May 19

JASON STEIN

Automotive News publisher and editor
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Marchionne still goes his own way with tell-all strategy

Some called the concept audacious (eight brands, 14 speakers and 19 PowerPoint presentations -- in one day?). Others compared the 10-hour session to a "hostage situation." And most couldn't believe the detail -- "there are 87 pages in the Fiat brand ... 12:01 am U.S. ET | May 12

GUEST COLUMNISTS

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'14 honorees raise the bar for worker engagement

My firm, Best Companies Group, measures employee engagement and satisfaction. In determining the 2014 Best Dealerships To Work For, we surveyed more than 55,000 dealership employees. To determine how emotionally connected or "engaged" the employees ... 12:01 am U.S. ET | Oct. 15

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Track, tech events draw crowds to Hoffman stores

Track, tech events draw crowds to Hoffman stores

Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Mon., October 27
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