Marketing
 

J.D. Power to buy Korrelate to measure digital ad spending effectiveness

10:00 am U.S. ET | April 23, 2014
J.D. Power is acquiring analytics company Korrelate in a move to measure consumer online shopping behaviors and trends, the company said today.... Read More »
 

Corvette museum may keep some damaged 'Vettes, sinkhole on permanent display

3:22 pm U.S. ET | April 22, 2014
GM and National Corvette Museum officials will meet next month to determine which of eight Corvettes damaged after plunging into a major sinkhole on Feb 12 are fit to be restored. The museum, which plans to keep the damaged Corvettes on display through the summer, may decide to leave some unrepaired as part of a permanent display.... Read More »
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Fiat reaches deal to start making Jeeps in China in 2015

12:01 am U.S. ET | April 21, 2014
Fiat plans to begin making Jeeps in China, the brand's second-largest market, by late 2015 after reaching an agreement with local partner Guangzhou Automobile. Fiat will produce three new Jeep vehicles in the southern city of Guangzhou.... Read More »

LETTER TO THE EDITOR

Kill the Mustang? We 'went ballistic'

12:01 am U.S. ET | April 21, 2014
I enjoyed the stories about the Ford Mustang in the April 14 issue.... Read More »

For the best of Burgundy's 70 Dodge takes, find a bootlegger

12:01 am U.S. ET | April 21, 2014
Music fans crave bootleg recordings and unreleased studio tracks.... Read More »

Fiat's discount seeks parking-lot converts

12:01 am U.S. ET | April 21, 2014
Some Fiat employees at two Italian factories got a surprise recently.... Read More »

2014 BEIJING AUTO SHOW

BMW unveils concept previewing 9-series flagship

6:00 pm U.S. ET | April 19, 2014
BMW's Vision Future Luxury concept car closely previews a new brand flagship that will go on sale in global markets called the 9 series.... Read More »

VW plans major World Cup ad push to counter Hyundai

6:30 am U.S. ET | April 18, 2014
Volkswagen is planning a major World Cup advertising push that will go head-to-head against official automotive sponsor Hyundai.... Read More »

Continental named in GM recall suit

7:18 am U.S. ET | April 18, 2014
Plaintiffs' lawyers are seeking to draw Continental Automotive Systems, the maker of airbag systems in recalled General Motors vehicles, into litigation over an ignition-switch defect that has been linked to 13 deaths.... Read More »

Audi starts digital agency review

3:18 pm U.S. ET | April 18, 2014
Audi of America has begun a review of its digital agency business, people familiar with the matter told Advertising Age, an affiliate of Automotive News.... Read More »

Ghosn sees 'bright spots' for carmakers as sales grow in U.S., China

1:23 am U.S. ET | April 16, 2014
Global carmakers will see rising demand this year as sales in China and the United States expand and Europe starts to grow again, Renault-Nissan CEO Carlos Ghosn said.... Read More »

Fiat wraps up employees' foreign-made cars

12:01 am U.S. ET | April 15, 2014
Some Fiat employees at two Italian factories got a surprise last week: their foreign-made cars from brands such as VW, Peugeot and Toyota were “wrapped up” in a giant plastic bags.... Read More »

Customers' luxury motivation turns to self-reward, execs say

1:48 pm U.S. ET | April 15, 2014
The definition of luxury automotive brands, and the motivation of luxury-car shoppers, is changing from an outward-directed display of wealth to a self reward for a successful customer.... Read More »

GM alliance key to Tavares' turnaround plan for PSA

7:48 am U.S. ET | April 15, 2014
PSA/Peugeot-Citroen will keep its industrial partnerships with General Motors, Toyota and Fiat despite the arrival of China's Dongfeng as a stakeholder in the automaker, CEO Carlos Tavares said.... Read More »

Opel will focus on crossovers to boost sales and return to profit, CEO says

12:15 am U.S. ET | April 15, 2014
Opel will focus on crossovers as part of its product push to boost sales and return to profit, Opel CEO Karl-Thomas Neumann said.... Read More »

PSA to halve lineup in push for 2% margins by 2018

3:11 am U.S. ET | April 14, 2014
PSA outlined plans to cut its model lineup by almost half and to make Citroen's DS unit a separate brand in a bid to restore the automotive division's profit.... Read More »

SPEAKING ENGLISH

'Villains' campaign aims to recast Jaguar's reputation for badness

12:01 am U.S. ET | April 14, 2014
A Shakespeare soliloquy might seem out of place in a car ad, but Jaguar wants to make a key point -- that it is a quintessentially and unapologetically British challenger to BMW, Mercedes-Benz and Audi.... Read More »

Honda, Acura, dealers tangle for Google ads

12:01 am U.S. ET | April 14, 2014
A battle is shaping up among Honda, Acura and their dealers for control of Google shoppers. Competition for keywords can drive up Google ad prices. It's a quandary Honda Motor Co. and its Acura brand seem intent on tackling.... Read More »

First Mulally, then Fields, then . . . ?

12:01 am U.S. ET | April 14, 2014
To encourage donations, United Way of Southeastern Michigan has put up billboards in the Detroit area that show children portraying local heroes.... Read More »

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