Read the October issue of Fixed Ops Journal, the parts,
service and collision magazine from Automotive News.

Mitsubishi to boost marketing spending

Mitsubishi is planning its biggest marketing campaign in a decade, one that will include the brand's biggest digital push ever and an emphasis on Hispanic consumers.


Despite startup hurdles, Tesla Model 3 wins early praise

Tesla may be behind on internal production targets for the new Model 3, but that doesn't mean Consumer Reports hasn't predicted its reliability.

MORE MARKETING NEWS SALES DEALERS
Lexus re-evaluating partnership with Weinstein Co.

Toyota's Lexus brand is evaluating its partnership with film and TV production firm The Weinstein Company after allegations that co-founder Harvey Weinstein sexually harassed or assaulted a number of women for decades.

LETTER TO THE EDITOR
Cadillac House is not so Cadillac

I’ve been following Cadillac for 15 years and note that sales for 2017 will be below 2014, so I need not ask what all the "Cadillac House" buzz has done for sales.

Chevy bow tie logo goes retro

To celebrate 100 years since the debut of Chevy's first pickup, the 1918 490 Light Delivery, Chevrolet updated the badge from the 1918 truck and will affix it to two special edition 2018 pickups

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