Ford steers C-Max ads away from mpg

12:01 am U.S. ET | Oct. 20, 2014
Since Ford was forced to restate the estimated fuel economy of its C-Max Hybrid -- first in August 2013 and again in June -- the brand's marketers have rethought how to sell their hybrid-only nameplate.... Read More »

NAMAD's 2nd film chronicles history for next generation

12:01 am U.S. ET | Oct. 20, 2014
The nation's largest minority dealership group has released the second in what it hopes will be a series of documentaries chronicling the history of minority dealers in the United States.... Read More »

Ferrari fans sue Facebook, carmaker for taking their pages

5:34 pm U.S. ET | Oct. 17, 2014
A Swiss father and his son who gained millions of Facebook followers through their Ferrari fan pages sued the social media company and the carmaker...... Read More »

Repairs on Corvette-swallowing sinkhole to begin in Nov.

2:55 pm U.S. ET | Oct. 17, 2014
Construction to fill the massive sinkhole that in February swallowed eight Corvettes at the National Corvette Museum in Kentucky is scheduled to...... Read More »

Dodge 'Scat Pack' trim revival resurrects 1968 trademark dispute

11:33 am U.S. ET | Oct. 17, 2014
Dodge's attempts to revive its muscle car-era “Scat Pack” trims may have stepped in it in the process.... Read More »

Infiniti set to name CP&B as its global advertising agency, report says

1:17 pm U.S. ET | Oct. 17, 2014
Infiniti is set to tap Crispin Porter + Bogusky as its global advertising agency after a drawn-out review, people familiar with the matter told...... Read More »

Porsche is first company to host event in Vatican's Sistine Chapel

5:41 am U.S. ET | Oct. 17, 2014
Porsche is the first company to host a corporate event in the Vatican City's Sistine Chapel after Pope Francis allowed the chapel to be rented out...... Read More »

Europe's new-car sales rise 6% in Sept. on price cuts

3:19 am U.S. ET | Oct. 17, 2014
Car sales in Europe rose 6 percent in September, helped by automakers' price cuts and strong demand in the region's top markets of Germany, the UK...... Read More »

Kia scores LeBron James as first 'luxury ambassador'

4:48 pm U.S. ET | Oct. 16, 2014
NBA superstar LeBron James, following his high-visibility return to the Cleveland Cavaliers this season, has signed on with Kia Motors America as its...... Read More »

Ford may join VW in selling plug-in hybrids in Europe

12:01 am U.S. ET | Oct. 16, 2014
Ford may join rival Volkswagen by introducing plug-in hybrid models in Europe.... Read More »

Volvo will add jobs, boost production in Sweden

5:45 am U.S. ET | Oct. 16, 2014
Volvo said it will add 1,300 jobs and a third shift at its plant in Sweden next year to meet rising demand for its cars, including the new flagship...... Read More »

Faurecia Q3 sales rise on European auto recovery, U.S. rebound

11:55 am U.S. ET | Oct. 16, 2014
Faurecia said third-quarter revenue rose 6.5 percent on a rebound in sales in the United States and a tentative recovery in Europe's vehicle market.... Read More »

2015 Ford F-150 lassos Truck of Texas award

1:49 pm U.S. ET | Oct. 14, 2014
Ford's 2015 aluminum-body F-150 pickup has taken home the prestigious Truck of Texas award, handed out annually by the Texas Auto Writers Association...... Read More »

Daimler lifted by 29% jump in Q3 earnings at Mercedes

5:21 am U.S. ET | Oct. 14, 2014
Daimler today reported a 29 percent jump in quarterly core earnings at Mercedes-Benz Cars, surprising investors wary of an economic slowdown.... Read More »

Fiat Chrysler rises in move to NYSE as challenger to Detroit Two

6:51 am U.S. ET | Oct. 13, 2014
Fiat Chrysler Automobiles rose in its New York Stock Exchange debut, which gives investors in the United States more opportunity to tap into the...... Read More »


Dealers split on value, effectiveness of Facebook advertising

12:01 am U.S. ET | Oct. 13, 2014
Fewer than 10 percent of the nation's 17,875 franchise dealers use Facebook advertising to any degree even though it's a fairly inexpensive way to...... Read More »

Chevy's marketing push for Colorado calls for precision

12:01 am U.S. ET | Oct. 13, 2014
The strategy for a Chevrolet Silverado marketing launch is pretty straightforward: Target current owners in the loyalty-heavy segment.... Read More »


CT6? Cadillac missed chance to sell 'em on a sexy name

12:01 am U.S. ET | Oct. 13, 2014
Car names derived from letters and numbers have been with us since at least the 1950s.... Read More »

Lincoln ad spoofs elevate brand's exposure

12:01 am U.S. ET | Oct. 12, 2014
Call it a happy accident, but Lincoln marketing officials say they're cheering about the response to a pair of ads for the MKC crossover featuring...... Read More »

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