The millennials are coming

So you thought millennials didn’t care about owning cars? Think again. They’re the fastest-growing segment among vehicle buyers and are likely to represent about 40 percent of the U.S. new car market by 2020.

New Audi S5 Coupe campaign pits man against beast

Audi is launching a new ad campaign for the 2018 S5 Coupe, slated to hit dealerships this spring. The ad, titled “Monster,” was released

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The millennials are coming

So you thought millennials didn’t care about owning cars? Think again. They’re the fastest-growing segment among vehicle buyers and are likely to represent about 40 percent of the U.S. new car market by 2020.

Subaru sees Impreza as gateway to young buyers

How is Subaru reaching out to millennials? With a puppy, of course. It's one of the images Subaru of America is using to reach millennials in its national ad campaign for the all-new 2017 Subaru Impreza.

Cadillac takes on 'divided nation' in Oscars ad

Add Cadillac to the list of advertisers using an ad in an attempt to bridge political divides. In a TV spot that will run during Sunday's Oscars, the GM unit seeks to dispel the notion that America is a nation divided.

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