Marketing
 

Audi tests car sharing for the wealthy

12:01 am U.S. ET | Nov. 24, 2014
Audi is dipping its toe into car sharing, but with a premium twist. Audi has quietly begun two pilot luxury car sharing programs in Europe - one in Stockholm and another in Berlin.... Read More »

Chevy will sit out Super Bowl

12:01 am U.S. ET | Nov. 24, 2014
After two big plays in the last Super Bowl, Chevrolet may watch from the couch.... Read More »

Chevy Trax marketing will be heavy on digital

12:01 am U.S. ET | Nov. 24, 2014
Chevrolet will use a heavy dose of digital ads for the Trax when the subcompact crossover's marketing begins early next year.... Read More »

Chrysler blitzes American Music Awards with Fergie, Imagine Dragons, others

11:00 pm U.S. ET | Nov. 23, 2014
Chrysler on Sunday night launched an ad blitz during the American Music Awards that linked five of its brands to A-list recording artists in spots...... Read More »

How the stars aligned with Chrysler brands

11:00 pm U.S. ET | Nov. 23, 2014
How did Chrysler decide which star fit best with which auto brand? Marissa Hunter, director of global brand advertising and head of Ram Truck brand...... Read More »

Two-car households will decline, KPMG report predicts

12:01 am U.S. ET | Nov. 22, 2014
Two-car households may be on the decline as urbanization increases, but they are far from disappearing, a KPMG report said this week.... Read More »

VW says it will invest $106 billion chasing Toyota for global sales lead

6:57 am U.S. ET | Nov. 21, 2014
Volkswagen said it will invest $106 billion (85.... Read More »

BMW explores hike in i8 output to reduce wait time

12:01 am U.S. ET | Nov. 21, 2014
BMW may have to increase production of its i8 plug-in hybrid supercar to meet high demand.... Read More »

GM approves Opel SUV and engine investments in Germany, Poland

10:22 am U.S. ET | Nov. 20, 2014
GM CEO Mary Barra said today Opel will add a flagship SUV to its lineup. The model will launch by the end of the decade.... Read More »

Volkswagen won't advertise during 2015 Super Bowl

11:41 am U.S. ET | Nov. 20, 2014
Volkswagen, which made a huge splash with its “The Force” Super Bowl spot in 2011, will be sitting out the big game this year, the...... Read More »

TIMELINE -- Takata airbag recalls

12:01 am U.S. ET | Nov. 19, 2014
Following are some key events leading to the recall of several million cars fitted with potentially defective air bags made by Japanese supplier...... Read More »

Bentley drops the top on Mulsanne flagship

7:16 am U.S. ET | Nov. 19, 2014
Bentley is hinting at plans to take on the Rolls-Royce Phantom Drophead Coupe with the unveiling of a new concept -- the Grand Convertible.... Read More »

Daimler, BMW cooperate on suppliers in Mexico

4:17 am U.S. ET | Nov. 18, 2014
Daimler and BMW are working together to build a network of suppliers for their new factories in Mexico as both carmakers aim to take advantage of the...... Read More »

Subaru unveils VIZIV GT Vision virtual racer for 'Gran Turismo 6' gamers

4:58 pm U.S. ET | Nov. 18, 2014
Subaru is the latest automaker to embrace the virtual racing scene with a hyperfuturistic concept for “Gran Turismo 6” on the PlayStation...... Read More »

TRW investment to help Takata replace defective airbags would be short-term, ZF CEO says

4:49 am U.S. ET | Nov. 17, 2014
ZF Friedrichshafen is ready to invest more through TRW Automotive in airbag inflator output to meet replacement demand following the recall of...... Read More »

M-B tweaks model names

12:01 am U.S. ET | Nov. 17, 2014
In the interest of "logic and transparency," Mercedes-Benz plans new names for almost every model other than the core A, C, E and S class.... Read More »

Fields: But how many parodies do your ads have?

12:01 am U.S. ET | Nov. 17, 2014
What does Mark Fields think of all those spoofs of the Lincoln MKC commercials starring Matthew McConaughey?... Read More »

Chevy eyes Buick's regional ad style

12:01 am U.S. ET | Nov. 15, 2014
Chevy's approach to its so-called Tier 2 advertising, under which regional dealer groups pool money to buy ads, is in something of a transition.... Read More »

Dealerships' newspaper ad spending forecast to dive

12:01 am U.S. ET | Nov. 15, 2014
Auto dealers large and small will eliminate $800 million worth of print advertising from U.S.... Read More »

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