Marketing
 

New Chevy ads elevate 'focus groups'

12:01 am U.S. ET | March 30, 2015
Chevrolet this week will roll out a major advertising campaign, doubling down on the spoofy "focus group" imagery it has used in its rollout of the Colorado pickup.... Read More »

Automotive News wins Grand Neal Award for GM recall reports

12:01 am U.S. ET | March 30, 2015
Automotive News has won the Grand Neal Award for its coverage of the General Motors ignition-switch recall crisis.... Read More »
LETTER TO THE EDITOR

Cadillac needs to change its tone

12:01 am U.S. ET | March 30, 2015
In reference to Richard Truett's observations about Cadillac, I am dismayed by the humble (defeatist) tone in the latest marketing effort ("De...... Read More »

Mercedes plans to launch its first pickup by 2020

7:40 am U.S. ET | March 27, 2015
Mercedes plans to launch its first pickup truck by 2020, targeting sales at the European, Latin American, Australian and South African markets.... Read More »

Jaguar Land Rover names new global engineering chief

11:11 am U.S. ET | March 27, 2015
Jaguar Land Rover named company veteran Nick Rogers as its new engineering director to succeed Wolfgang Ziebart.... Read More »

Land Rover to consolidate advertising work with agency Spark44

8:00 am U.S. ET | March 27, 2015
Land Rover is shifting its global strategic and creative ad accounts to Spark44, the same agency that handles sister brand Jaguar.... Read More »

Yes, millennials want to see a car dealer, Edmunds says

8:00 am U.S. ET | March 27, 2015
Millennials may love their phones, but they don't use them to make all of their car buying decisions, Edmunds.com says in a new report.... Read More »

Ghosn's pay increase criticized by Renault union

3:23 am U.S. ET | March 27, 2015
Renault's biggest trade union, the CGT, criticized the automaker's proposal to more than double CEO Carlos Ghosn's 2014 pay package to 7.... Read More »

Dodge monkeys around with CGI in new ads

4:06 pm U.S. ET | March 26, 2015
Enforcing Dodge Law is serious business.... Read More »

Acura targets millennials in musical social campaign for ILX

5:29 pm U.S. ET | March 26, 2015
Acura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through...... Read More »

Ford aims to triple exports from India with new plant

4:09 am U.S. ET | March 26, 2015
Ford plans to triple exports from India with a new $1 billion plant, offsetting slower sales inside the country with a push to sell more local...... Read More »

GM switches ad agencies for Silverado

9:11 am U.S. ET | March 26, 2015
General Motors said it has moved its Chevrolet Silverado ad account from Publicis Groupe's Leo Burnett to Interpublic's Commonwealth.... Read More »

Pininfarina investor confirms Mahindra's interest in acquisition

5:39 am U.S. ET | March 26, 2015
Pininfarina's controlling shareholder, Pincar, confirmed that India's Mahindra & Mahindra has expressed interest in buying the Italian car designer.... Read More »

'Top Gear' host Jeremy Clarkson fired by BBC

1:19 pm U.S. ET | March 25, 2015
The BBC today dropped British "Top Gear" motoring show host Jeremy Clarkson, who built a global fan base while repeatedly causing offence with...... Read More »

Two Delphi employees among France plane crash victims

6:26 am U.S. ET | March 25, 2015
Two Delphi Automotive Systems employees were among passengers on a German plane that crashed in a remote part of the French Alps Tuesday killing all...... Read More »

Mercedes plant has highest per-hour labor cost in U.S.; VW and BMW pay least

4:42 am U.S. ET | March 24, 2015
Workers at Daimler's Mercedes-Benz Alabama plant have the highest hourly pay among employees at U.S.... Read More »

BMW CEO sees EV initiatives helping i3 sales in key markets

12:01 am U.S. ET | March 24, 2015
BMW CEO Norbert Reithofer sees political initiatives in a number of the carmaker's key markets as important in helping to boost sales of the i3...... Read More »

J.D. Power, MarketShare alliance to help automakers balance marketing, incentive spending

3:04 pm U.S. ET | March 23, 2015
J.D.... Read More »

Death toll from defective GM ignition switches rises by 7 to 74

11:15 am U.S. ET | March 23, 2015
The death toll from General Motors' defective ignition switch has risen by seven more fatalities from a week earlier to 74, the administrator of GM's...... Read More »

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