Fixed Ops Journal

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Service profits depend on up-to-date digital ads and marketing


06/19/2017

The most marketing-savvy dealerships are communicating with their service customers via social media such as Facebook and Twitter, smartphone apps and slick YouTube videos.

Service technicians retire after working together for 30 years
6/19/2017
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How to market your service department online
6/19/2017
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MORE FIXEDOPS NEWS RESOURCES RECALLS COLUMNS
Teaching the 6 Rs of service

Every service and parts operation can improve, but Dick Chitty encourages dealers to employ a continuous improvement system rather than an all-at-once overhaul.

Can I schedule online? Will I?

Two of every five consumers surveyed didn't know whether they could schedule service work online. Of those who knew, only about a third have ever done so.

Body shop operator's model of dealer partnerships could expand

Assured, a Canadian repair chain recently acquired by Boyd of the United States, runs intake centers at dealerships, where cars are taken in for repairs, sent to Assured's shops for the work, then returned to the dealership. It gives dealerships more to offer customers.

Student auto tech contest emphasizes electronics, not 'bull work'

The New York Auto Show included a contest sponsored by local dealers that challenged students from area vocational schools who want to be service techs to identify "bugs" placed in cars. The twist? The bugs have become high-tech viruses instead of, say, closing off a fuel line with a clothespin.

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