Peugeot will launch upscale car line

Peugeot will launch three upscale cars under the name hors-série in a bid to attract well-off buyers and boost profits. The hors-série models will complement sister brand Citroen's DS model line. The near-premium car lines from the two French brands are part of a trend by automakers to try to generate extra revenue and higher margins by offering upscale niche models using mass-market platforms. Read More »

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