Best Practices

Breaking bots' grip on digital ad traffic

When a dealership pays vendors to generate clicks on its advertising, every dollar spent on a click that came from a bot and not a human is a wasted dollar.

Best Practices Digital Edition Best Practices Supplement
Our Best Practices and Next Practices supplements explore success stories of auto dealers around the country who have implemented best practices within their dealerships.

Dealership tweaks Yelp, online strategy

Focusing too much effort on one website can backfire. Stevens Creek Subaru learned this the hard way.

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LAcarGuy's racing videos strike a chord

California dealer Mike Sullivan, the self-branded LAcarGuy, has headed to the track to promote his Porsche of South Bay store. He's racing in a Porsche Cayman GT4 Clubsport series and taking his customers along for the ride in his Weekend Warriors web video series.


Elite brands give dealership group a halo

Park Place Premier Collection finds opportunities to show off eye-popping Rolls, Bentley, McLaren and Maserati models at auto shows, charity events and at a supercar showcase each fall.


Store guarantees job applicants an interview

Patrick DeBruler was in the middle of a rough patch when he walked into Champion Chevrolet of Avon, Ind., last summer to pick up a job application. It proved to be just the break he needed.


Dealer makes waiting customers stew

When Carlos and Laurie Liriano moved from Louisiana to the heart of Texas, they brought along with them their taste for New Orleans hospitality -- and their gumbo recipes.


A spa with a service bay

It's easy to mistake the amenities at Big Two Toyota in Chandler, Ariz., for those at a high-end resort and spa.

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Kunes lets its people promote themselves

Kunes Country Auto Group encourages salespeople to develop their personal social media presence, and gives them the resources to do so.


Defensive driving fuels Kia store offensive

Part defensive driving course, part unofficial r&d lab, part business opportunity. There's really no downside to the B.R.A.K.E.S. program at Hendrick Kia of Concord, in North Carolina, as Service Manager Karri Carbon sees it.


Dealer's Baldrige win was a decade in the making

Don Chalmers Ford became the first domestic auto dealership to win the Malcolm Baldrige National Quality Award by implementing a business model that helps all employees grow, thrive and contribute to the organization.


Dealership's return policy builds goodwill

The Maguire Family of Dealerships offers the Maguire Family Assurance policy, which guarantees the Ithaca, N.Y., based chain of dealerships will buy back a customer's vehicle if an unexpected life event, such as a family death or job loss, occurs during the first year of ownership.

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