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Best Practices

Bilingual staff just the start to success

Spanish advertising, a bilingual staff and a refined sales strategy have helped Downey Nissan lead the brand in new-vehicle sales to Hispanic customers so far in 2017.

Best Practices Digital Edition Best Practices Supplement
Our Best Practices and Next Practices supplements explore success stories of auto dealers around the country who have implemented best practices within their dealerships.

Dealership ran the numbers, and went grid-neutral

Brandfon Honda is one of only three U.S. Honda stores to reach electric grid neutrality, meaning that the amount of energy used from renewable sources equals or exceeds the amount consumed from local electric utilities.

MORE BEST PRACTICES NEWS VIDEO DEALER AWARDS
Tell a friend, but do it online

Max Madsen Auto Group, among other dealerships, has moved its referral programs, which reward customers for referring friends or family to the store, online.

From 'moonshot' to marketing plan

Healey Lincoln is letting five local influencers drive each of Lincoln's five nameplates for a month, on condition they document their drives on social media.

Dealership promotes college savings

Customers rack up points for joining the program and completing certain college-related tasks, and can earn up to $4,000 a year in tuition discounts.

Sync seminars help resolve customer gripes

Officials at the Jack Demmer dealerships realized they needed to address the frustration of buyers struggling with the technology Ford has been packing into its dashboards. Seminars have been the answer.

Can a smell sell?

There's something in the air at Land Rover South Dade: A custom-made scent that sets an upscale mood for shoppers.

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