BLOG: Luca Ciferri

Zetsche sees speedy uptake of F1 tech in Mercedes models

Posted 12:01 am U.S. ET, May 30
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Mercedes' racecars have won all six F1 events this year.
Dieter Zetsche foresees Mercedes models benefiting quicker than ever from the automaker’s participation in Formula One. F1’s switch to 1.6-liter V-6 turbocharged gasoline engines from 2.4-liter V-8 normally aspirated units has made the racecars more like high-end production cars. That means Mercedes is gaining invaluable experience under extreme conditions on ...
     Continue reading "Zetsche sees speedy uptake of F1 tech in Mercedes models" » May 30, 2014 12:01 am U.S. ET
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Marchionne asks for 3 more years of patience

Posted 8:22 am U.S. ET, May 7
Fiat Chrysler Automobiles CEO Sergio Marchionne’s new five-year plan for the automaker won’t start rewarding shareholders until 2017 at the earliest. Some wonder if there will ever be a payout. What we do know is that there will be no dividends for at least the next three years. Not while Fiat Chrysler makes massive investments to globalize Jeep and to relaunc ...
     Continue reading "Marchionne asks for 3 more years of patience" » May 7, 2014 8:22 am U.S. ET
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Marchionne follows the money

Posted 12:01 am U.S. ET, May 6
Why is Fiat Chrysler CEO Sergio Marchionne today presenting his latest business plan for the Italian automaker at Chrysler's U.S. headquarters near Detroit, and not at Fiat's base in Turin? The answer: He's following the money. Detroit is much closer to the world's financial capital, New York's Wall Street, than Turin. Marchionne plans to list the newly combined Fiat Chry ...
     Continue reading "Marchionne follows the money" » May 6, 2014 12:01 am U.S. ET
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Alfa calls new architecture Giorgio

Posted 7:57 am U.S. ET, Jan. 27
Alfa Romeo's new rear-wheel- and all-wheel-drive architecture will be code-named Giorgio, people working on the project told me. It's one of the few details revealed so far about the struggling brand's fourth revival plan since 2004.The full strategy for the carmaker is scheduled to be made public when parent Fiat-Chrysler releases its first-quarter results in May.It's unc ...
     Continue reading "Alfa calls new architecture Giorgio" » Jan 27, 2014 7:57 am U.S. ET
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GM's massive missed opportunity in Europe

Posted 2:12 am U.S. ET, Dec. 6
General Motors never should have dumped Daewoo in favor of Chevrolet in Europe eight years ago. At that time, Daewoo mainly sold low-tech, cheap-but-not-so-cheerful cars in central and eastern Europe. Had GM stuck with that plan it could have gone head to head against Renault’s low-cost Dacia brand. Instead, Dacia has had the low end of the market nearly to itself -- ...
     Continue reading "GM's massive missed opportunity in Europe" » Dec 6, 2013 2:12 am U.S. ET
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Fiat's loveless marriage to Alfa

Posted 12:01 am U.S. ET, Dec. 5
There has always been bad chemistry between Fiat and Alfa. Fiat's mass-market focus simply does not sit well with Alfa's great history of technical innovation and extreme performance. The only reason Fiat bought Alfa in 1986 was to prevent Ford from becoming a rival car producer in Italy. It never actually wanted the brand.In the 25 years since then, Fiat has created only ...
     Continue reading "Fiat's loveless marriage to Alfa" » Dec 5, 2013 12:01 am U.S. ET
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What's next for Tavares, Ghosn and Renault?

Posted 12:01 am U.S. ET, Aug. 29
It's not surprising that that Carlos Tavares relinquished his COO duties at Renault. When you publicly say you would like to be CEO of another automaker, it is pretty clear that your days at your current employer are numbered.In an Aug. 14 interview with Bloomberg, Tavares said he would like to have a chance to lead General Motors or Ford. Tavares is 55 and wants to be the ...
     Continue reading "What's next for Tavares, Ghosn and Renault?" » Aug 29, 2013 12:01 am U.S. ET
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