BLOG: Diana T. Kurylko

Mini rewards Japan sales with Tokyo debut

Posted 11:30 am U.S. ET, Oct. 28
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Mini's redesigned and more upscale convertible at the Tokyo Motor Show this week.
Mini unveiled a redesigned and more upscale convertible at the Tokyo Motor Show on Wednesday. Why Japan? That’s easy: Japanese sales are growing at a faster rate than sales in other major markets. Peter Schwarzenbauer, BMW AG board member for Mini and Rolls-Royce, said Mini sales in Japan rose 29 percent through September to 12,800 cars. Global Mini sales during th ...
     Continue reading "Mini rewards Japan sales with Tokyo debut" » Oct 28, 2015 11:30 am U.S. ET
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Rolls-Royce rebalances amid China slowdown

Posted 9:30 am U.S. ET, Sept. 15
Rolls-Royce Motor Cars may not see an increase in global sales this year because of the meltdown in China, says its CEO, Torsten Muller–Otvos. “China was exploding so it really great for two years, it was our second biggest market,” Muller-Otvos said in an interview. The losses in China “may be compensated in some markets but not in all of them,&r ...
     Continue reading "Rolls-Royce rebalances amid China slowdown" » Sep 15, 2015 9:30 am U.S. ET
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Mini pulls the pranks and N.Y. stand -- for now

Posted 10:45 am U.S. ET, March 31
Mini has been a fixture at the New York auto show since the brand was relaunched in the United States in 2002. But don’t look for the British marque this year. Mini USA, saying its money is better spent on experiential marketing, is skipping the 2015 New York auto show. One possible reason: The brand has no products to unveil in the nation’s biggest media mar ...
     Continue reading "Mini pulls the pranks and N.Y. stand -- for now" » Mar 31, 2015 10:45 am U.S. ET
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Volvo's interception not likely to win the game

Posted 6:43 am U.S. ET, Jan. 29
Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl. Unlike some of its German competitors, Volvo won’t be advertising. The brand hasn’t said why, but it probably can’t afford the cost -- an estimated $4.5 million for a 30-second spot. So what’s free? Social media. When any car commercial comes on, you tw ...
     Continue reading "Volvo's interception not likely to win the game" » Jan 29, 2015 6:43 am U.S. ET
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