BLOG: Diana T. Kurylko

With Mercedes, there's nothing bigger than S-class launch

Posted 10:46 am U.S. ET, May 16
blogs Diana T. Kurylko covers various U.S. import brands for Automotive News.
 
HAMBURG, Germany -- If you're going to unveil a flagship that will sell for nearly $100,000 in the United States, go big -- really big.
That's what Mercedes-Benz did for the debut of the 2014 S class here on Wednesday. The launch was staged in a customer delivery center used for the Airbus A380 -- a plane its creators modestl ...
     Continue reading "With Mercedes, there's nothing bigger than S-class launch" » May 16, 2013 10:46 am U.S. ET
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The great car commercial -- Mercedes style

Posted 11:05 am U.S. ET, April 11
Mercedes-Benz -- intent on creating nonstop buzz for the new CLA sedan -- is turning to a source of marketing new to the company.
It has hired young filmmaker and director Casey Neistat, 32, to make four short films for social media about the compact coupelike sedan that goes on sale in September. Mercedes-Benz is trying to a ...
     Continue reading "The great car commercial -- Mercedes style" » Apr 11, 2013 11:05 am U.S. ET
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Subaru turns a new leaf: Bold styling

Posted 7:44 pm U.S. ET, March 28
Subaru isn't known or widely praised for bold design. Loyal buyers of the brand often are more concerned about safety and durability than styling; they often shun conspicuous or expensive cars.
But Subaru has been updating its styling and you can no longer call its models quirky. The BRZ coupe that went on sale last year turn ...
     Continue reading "Subaru turns a new leaf: Bold styling" » Mar 28, 2013 7:44 pm U.S. ET
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What took so long to scrap the Routan?

Posted 1:24 pm U.S. ET, March 28
Volkswagen of America finally decided to do away with the slow-selling Routan minivan and will phase it out this year.
What took so long?
It’s a rebadged Chrysler minivan with a Chrysler engine and it costs more: Its base price is $27,840 vs. $20,990 for the base Dodge Grand Caravan. ...
     Continue reading "What took so long to scrap the Routan?" » Mar 28, 2013 1:24 pm U.S. ET
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Range Rover banks on 3 out of 3

Posted 1:24 pm U.S. ET, March 28
NEW YORK -- With three new or redesigned models in three years, Range Rover is poised to grow in the U.S. market and better compete with rival vehicles it couldn't take on before.
Range Rover is the more upscale brand of the two SUV/crossover brands -- the second is Land Rover -- that Land Rover North America markets here. ...
     Continue reading "Range Rover banks on 3 out of 3" » Mar 28, 2013 1:24 pm U.S. ET
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Toyota FT-86 convertible falls short

Posted 5:16 pm U.S. ET, March 5
GENEVA -- Toyota Motor Corp.'s FT-86 convertible concept had some skeptics pondering if this was the way to go.
They included engineers from Subaru which developed Toyota's production GT86 coupe, as well as Subaru's version -- the BRZ -- and the Scion FR-S.
Only the latter two models are so ...
     Continue reading "Toyota FT-86 convertible falls short" » Mar 5, 2013 5:16 pm U.S. ET
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2014 Mercedes S class: Semiautonomous and more

Posted 7:10 pm U.S. ET, Feb. 28
The debut of a new S-class sedan usually puts the competition on edge.
Mercedes-Benz says the S-class sedan was the world's best-selling luxury car in its class last year. In the United States, the S class topped the newer Audi A8/S8 and BMW 7 series.
A redesigned 2014 S-class sedan goes on ...
     Continue reading "2014 Mercedes S class: Semiautonomous and more" » Feb 28, 2013 7:10 pm U.S. ET
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Why Mini’s make meeting was so important

Posted 3:13 pm U.S. ET, Feb. 10
Mini boosted U.S. sales 15 percent to a record 66,123 vehicles last year, more than Jaguar, Land Rover, Mitsubishi and Porsche -- and a few thousand units short of Volvo.
And all of those brands have their own make meetings at NADA. But Mini USA and parent company BMW weren’t ready for that until this year.
Continue reading "Why Mini’s make meeting was so important" » Feb 10, 2013 3:13 pm U.S. ET
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New Jersey struggles in the storm's aftermath

Posted 2:56 pm U.S. ET, Nov. 2
New Jersey is a mess.
Dealerships where I live in northwest New Jersey were all closed yesterday, mainly because the power hasn't been restored. Lines for gas are miles long. Some stations will only fill containers people carry to the pumps.
It's hard to imagine anyone will be out shopp ...
     Continue reading "New Jersey struggles in the storm's aftermath" » Nov 2, 2012 2:56 pm U.S. ET
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