BLOG: Diana T. Kurylko
Posted 10:45 am U.S. ET, March 31
Posted 6:43 am U.S. ET, Jan. 29
Mini has been a fixture at the New York auto show since the brand was relaunched in the United States in 2002.
But don’t look for the British marque this year. Mini USA, saying its money is better spent on experiential marketing, is skipping the 2015 New York auto show.
One possible reason: The brand has no products to unveil in the nation’s biggest media mar ... Continue reading "Mini pulls the pranks and N.Y. stand -- for now" » Mar 31, 2015 10:45 am U.S. ET Permalink
Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl.
Unlike some of its German competitors, Volvo won’t be advertising. The brand hasn’t said why, but it probably can’t afford the cost -- an estimated $4.5 million for a 30-second spot.
So what’s free? Social media. When any car commercial comes on, you tw ... Continue reading "Volvo's interception not likely to win the game" » Jan 29, 2015 6:43 am U.S. ET Permalink