The launch of two new advanced-driving programs in Canada suggests a growing trend in using experiential marketing to help sell performance and luxury vehicles.
Mercedes-Benz Canada says it has given up hope of selling 2017 model-year diesel-powered sedans and mid-sized SUVs “for the time being” because it's taking too long for them to be approved by U.S. and Canadian authorities.
Mercedes-Benz Canada and Live Nation Canada have struck a three-year deal to provide premium concert tickets to the automaker's customers and dealers as a way to set itself apart from other luxury brands.
Mercedes-Benz is recalling 10,930 cars and SUVs in Canada to fix safety problems, including airbags that may not inflate and a potential loss of steering.
The Mercedes-Benz S-class sedan is undergoing changes for the 2018 model year, including a range of new engines to be available in Canada.
AutoCanada Inc. has agreed to buy Mercedes-Benz Rive-Sud near Montreal, giving the country's largest publicly traded dealership group its first Mercedes franchise.
Even the most bullish don't think Tesla can sell half a million electric cars next year. But it's still important to understand the lofty targets Elon Musk is setting, and some of the crafty ways he's trying to make it happen.
Luxury automakers are expanding their reach in Canada by grabbing an increasingly bigger piece of the compact and subcompact segment, according to auto researchers at J.D. Power.
The Canadian government has given $10 million to a joint venture between Daimler AG and Ford Motor Co. that's developing new fuel cell modules to be used in the auto sector.
When Smart announced that it would sell only electric vehicles in the U.S. and Canada some wags wondered whether it was the beginning of a broader retreat for the brand.
While demand for small and midsize trucks has grown in Canada, Mercedes-Benz says it's considering bringing the X class pickup only to the United States.
Car2Go has added the 2017 Mercedes-Benz CLA and GLA to its North American fleet, starting Monday in Austin, Texas; Portland, Ore.; Seattle; and the Washington, D.C., area. In Canada, Car2Go members in Toronto and Vancouver will be able to use CLAs and GLAs starting in early February.