Renault, Nissan and Mitsubishi Motors announced a technology partnership that will make its vehicles among the first to use Google's Android operating system in its dashboards to control navigation, infotainment and apps directly installed in vehicles.
Mitsubishi Motor Sales of Canada will soon begin using an Ontario-made augmented reality app in its dealerships as a way for sales staff to help explain to customers the technology of the 2018 Outlander plug-in hybrid electric utility vehicle.
One Mitsubishi dealer estimates the changes would total between $600,000 and $750,000.
Mitsubishi Canada's 93 dealerships will undergo renovations as part of the parent company's global strategy, even though some Canadian stores already complied with a similar program as recently as November 2017.
Mitsubishi Canada, coming off two consecutive years of sales growth, has hired a former Volkswagen executive to oversee three newly added regional managers while expanding its national headquarters in Mississauga, Ont.
Former Nissan and Chrysler executive Fred Diaz will be put in charge of Mitsubishi's North American operations, the latest step in the Renault Nissan Alliance's plan to revive the small Japanese brand. Diaz, 52, will become North American president and CEO, succeeding Ryujiro Kobashi, who will return to Mitsubishi's headquarters in Japan.
The head of public relations for Mitsubishi Motor Sales of Canada for the past six years is retiring after 35 years in the Canadian automotive and aerospace industries.
Mitsubishi Motors Canada has set some lofty goals for growth — including expansion of the dealer network — over the next three years. The brand's Canadian chief, Tony Laframboise, says they can be met.
The first shipment of the 2018 Mitsubishi Outlander PHEVs for Canadian sale have arrived at the Port of Vancouver and will go on sale in showrooms in B.C. first.