How did Subaru approach the redesign of one of its key components in the Forester, its most popular vehicle in Canada? By not being afraid.
The latest model to join the Subaru Global Platform will debut this month, and it's a notable nameplate: the Forester, just a year removed from being the 2017 Canadian Utility Vehicle of the Year.
Subaru Corp. named North America Chairman and CEO Tomomi Nakamura its new global president in one of several management changes made Friday. Subaru Canada CEO Yasushi Enami will not report to him.
The new Ascent, which will have slightly different trims in Canada, launches Subaru back into the hotly contested three-row crossover segment, one the brand hasn't been able to tap since its ill-fated Tribeca went away in 2014.
Subaru profits tumbled in the latest quarter on rising U.S. incentives and a one-time charge related to the bankruptcy of airbag maker Takata. Canadian sales climbed 9.1 per cent to during the latest fiscal quarter.
Subaru is doubling down on the Legacy sedan, aiming to gain market share as buyer appetite for midsize family cars shrinks.
Automakers sold 187,266 new vehicles in Canada in September, good for a 7.7 per cent increase from the same month last year. The industry is on track to top a record two million sales for the entire year.