Lots of rules these days from brands that have very little market share. Lexus started out with rules that are no longer required, such as advertising guidelines, that Cadillac and Lincoln still hold dealers to.
Lexus is readying a crossover concept that it's calling a new "flagship," perhaps mimicking a move with its car lineup where it created the new LC flagship coupe priced above $100,000. The concept will debut at the 2018 Detroit auto show next month.
The RX is Lexus' top seller and the best-selling luxury vehicle in the U.S., but dealers have clamored for a family-friendly version for years. The 2018 RX L is stretched more than 4 inches at the rear and goes on sale in December, a key month for Lexus.