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Lincoln taps tennis star Serena Williams for Navigator ads; Report: Women driving luxury SUV market; Toyota recalling '18 Camry over fire risk; Lone Star Ram; Coolest Mustang ever?
Lincoln has tapped tennis star Serena Williams to help sell the redesigned Navigator SUV in a social media ad campaign that launches Thursday.
Ford and Lincoln dealers can't get enough of their biggest, most expensive SUVs to keep up with customer demand, so the automaker is investing $25 million to speed up the assembly line in Kentucky.
Ford revving up Expedition, Navigator output; Takata clears legal hurdle; Peek at CAFE menu; Porsche mulls Mission E ramp-up; Life with a Toyota robot: A little too robotic?
When Jim Hackett was offered the position as CEO of Ford last May, he almost declined. "I needed time with my family and a deep moment to think about it," he said.
Lincoln brand managers are taking a keener interest in their vehicle parts these days, and in watching consumers use them in the real world.
Lincoln Motor Co.'s consecutive yearly U.S. sales streak was snapped at three in 2017, but the luxury brand deserves some credit.
A roundup of brands, from GMC to Lincoln, that will unveil new product at the Detroit auto show.
Ford's U.S. light-vehicle sales rose 1.3 percent in December, driven by strong light-truck sales.
For Kumar Galhotra, handing out resumes at Ford's product campus 30 years ago paid off with a career that now has him taking on high-stakes responsibilities as the automaker's chief marketing officer.
Lincoln is putting Matthew McConaughey back in the driver's seat -- this time in the redesigned 2018 Navigator for a new marketing campaign.
Those of us in the auto industry, or who have an interest in it, are likely to be a bit more aware of product naming strategies than the general population.
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