To realize the potential of connected and autonomous vehicles, vehicle manufacturers and technology providers must work together to integrate software and applications into the heart of the vehicle operating system.
A look back at the timeline of the failed Ford-Google talks reveals a moment that became a turning point in Mark Fields' career at Ford. The episode indirectly left Ford struggling to voice an autonomous vehicle strategy and led to the emergence of Jim Hackett.
Mark Fields managed the F-150 pickup transformation, repositioned the Lincoln brand, restored European profits, renegotiated labor agreements and started a movement to the world of mobility. That he was fired begs the question: Is anyone safe?