You must have an Automotive Newssubscription to view the digital edition
Click here to subscribe
China-made cars from Volvo, Buick, Cadillac, Ford at risk?; A chance to learn from Uber crash; Reboot at PSA; UAW scandal update; Readers weigh in on GM, Ford cars; Mazda's new ad.
Consumers are the centerpiece of Mazda's new "Feel Alive" advertising campaign as the company tries to reposition itself as a fan-first brand.
Mazda will roll out a major advertising campaign to reposition the brand, having heard from dealers who think its marketing has been lackluster in recent months and that the marque is losing its connection with consumers.
Mazda will roll out a major advertising campaign to reposition the brand after talking with dealers who feel its marketing has been lackluster in recent months.
Mazda dealers in the U.S. are positioned to see sales growth and improved profits, dealer council chairman Jim Bagan said.
Jim O'Sullivan, the retired CEO of Mazda North American Operations, has been named a board member of LotLinx, a digital marketing company.
For Mazda to sell 450,000 new vehicles annually in three years, the bulk of its dealers need to improve profitability, the dealer council chair said.
Ford, Mazda and FCA have banded together to implement an outreach program in Houston to locate owners of certain older vehicles with potentially lethal Takata airbag inflators and schedule repairs.
Toyota and Mazda's planned north Alabama auto plant will operate as a separate entity, making its own supply chain decisions.
Profits more than double at Mazda in the latest quarter, but mostly because the carmaker's slumping U.S. business was offset by huge foreign exchange rate gains.
Mazda's quarterly profit more than doubled as a weaker yen and lower costs offset falling sales in the United States, its biggest market.
Mazda is developing a gasoline-powered Skyactiv-3 engine it says will be as clean as an electric vehicle.
Automotive NewsJobs Board
Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that's vital to your business.
Sign up today to get the best of Automotive News delivered straight to your email inbox, free of charge. Choose your news – we'll deliver.
Entire contents © Crain Communications, Inc.
Use of editorial content without permission is strictly prohibited. All Rights Reserved.