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Jag E-Pace flips its way into SUV market - literally; FCA recalls 1.33M vehicles, Honda recalls 1.15M Accords; Mazda puts Japanese twist on Hispanic-market ads; More spectrum for safety.
Mazda is tripling its investment in Hispanic marketing, but the automaker is speaking as much Japanese as Spanish as it kicks off the effort targeting the key demographic.
NHTSA said new testing is prompting Takata to declare 2.7 million airbag inflators defective in Ford, Nissan and Mazda vehicles built from 2012 to 2015.
Mazda North America is recalling 227,814 Mazda3 and Mazda6 vehicles in the U.S. because parking brakes may drag when driving or slip when cars are parked on a slope.
Mazda aims to turn the racing series for its MX-5 race cars, which can be purchased for less than $60,000, into a truly global competition.
Light-vehicle demand slipped 0.5 percent in May, even with higher discounts and strong truck sales. Lower consumer demand, notably for cars, even amid available financing, low gas prices and healthy job growth signals underlying market weakness.
Mazda North American chief Masahiro Moro's "Mazda Premium" strategy aims at turning the company's roughly 2 percent U.S. market share into a "good" 2 percent.
When Mazda global design chief Ikuo Maeda was a boy, he saw the 1971 Steve McQueen racing epic Le Mans. The led to a passion for racing that feeds his creative side.
A lifetime around racetracks has taught Mazda's Robert Davis that if you can trust someone at a track, you can trust that person anywhere.
Mazda's footprint in the auto industry is tiny. But its reach in the world of club and amateur racing is unparalleled.
Mazda wants an optional diesel engine to account for at least 10 percent of U.S. sales of its redesigned CX-5 crossover. Mazda could expand diesel offerings if the diesel CX-5 takes off.
Mazda's North American chief says he wants the automaker's U.S. market share to be a "good" 2 percent that commands higher transaction prices.
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