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Mercedes and BMW are pursuing similar strategies as they remake themselves for the future. Autonomous driving, electric vehicles, connectivity and car-sharing rule.
For now, the brand is sticking with the core Mini silhouette rather than exploring other body styles such as a roadster or sedan.
If the allegations detailed in Michelle Savoy's EEOC complaint are true, they reflect a corrupt corporate culture that should embarrass the leaders of BMW and serve as a wake-up call to the entire auto industry.
BMW of North America says it is investigating claims of racism and sexism in its Mini division after a decadelong temporary worker lodged a federal complaint.
Oliver Heilmer takes over as new styling chief at Mini, which has been without a design boss since Anders Warming quit nearly a year ago.
BMW has picked Oliver Heilmer to head design at its Mini brand. Heilmer is currently president of BMW's Designworks subsidiary.
Mini executives want the brand's U.S. dealerships to pursue used-car sales with more vigor, so they're offering bonuses to dealerships that hit used-volume targets.
Mini USA, amid a decline in demand, recalled veteran executive Tom Salkowsky from Germany to steer sales operations and named Patrick McKenna to lead marketing.
Mini's promised fifth volume nameplate will be an EV. It's coming in 2019 and could help the brand's sales levels rebound.
British workers at BMW plan strikes to oppose moves by the automaker to alter their pension plans. The strikes would affect the Mini plant in Oxford, an engine factory and a pressings plant.
Ford expecting $1.4B profit drop; Shelby GT350 Mustang loses power, lawsuit alleges; Meeting fuel standards cheaper than believed?; Calif.'s EV paradox; Mini marks 15 years in U.S.
BMW is chasing volume growth mainly in the large car and SUV segments, while the less profitable small car segment is not being pushed as hard, CEO Harald Krueger said.
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