subaru
Fire foils Subaru's image makeover
Mon, 26, Jun 2017Subaru wanted to shine at Nurburgring, but its disappointment illustrates a point: Reshaping a brand identity is tough.
First Shift: Who's left holding bag for Takata recalls?
Mon, 26, Jun 2017Takata bankruptcy may leave Japan automakers holding the bag; FCA tweaking 300, Charger, Cherokee trims; Tough sell for Subaru: Safe yet sporty; Report: Managers skewer Audi board.
Subaru safety tech targets accidents in Japan
Mon, 26, Jun 2017Subaru's new safety technologies came in response to a very Japanese problem: Vehicle accidents involving pedestrians and seniors are more common in Japan than elsewhere.
Subaru takes slow lane for self-driving cars
Mon, 19, Jun 2017While major automakers race to develop driverless cars, Subaru is taking a slower approach, saying its vehicles may be less advanced than its rivals' by 2020 as autonomous features remain costly for the buyers of Japan's smallest carmaker.
Subaru steps up self-driving capability with Touring Assist
Mon, 19, Jun 2017Subaru is upgrading its camera-based system to get limited self-driving capabilities on the highway and during low-speed traffic jams.
Second-generation Subaru Crosstrek will start at $22,170
Thu, 15, Jun 2017Subaru's second-generation Crosstrek, expected at dealerships later this summer, will be priced closely to the outgoing model. The 2018 Crosstrek 2.0i will start at $22,170.
Subaru adds 2 STI models for '18
Mon, 12, Jun 2017Subaru of America is adding two limited-run performance variants for the 2018 model year.
Sales slip on weak car, fleet demand
Thu, 01, Jun 2017Light-vehicle demand slipped 0.5 percent in May, even with higher discounts and strong truck sales. Lower consumer demand, notably for cars, even amid available financing, low gas prices and healthy job growth signals underlying market weakness.
Subaru may electrify its existing nameplates
Mon, 29, May 2017Subaru is considering installing electric powertrains in current nameplates rather than designing an all-new electric vehicle, CEO Yasuyuki Yoshinaga said.
TOM DOLL: Subaru 'pretty confident' of another U.S. sales record
Mon, 29, May 2017Subaru of America President Tom Doll wants Subaru's younger employees to realize that one day setting sales records might not be this easy.
Subaru may electrify lineup in r&d push
Tue, 23, May 2017Subaru is considering electric versions of its existing models under the automaker's first foray into the technology, as it joins peers around the world in pouring cash into battery-powered vehicles amid tightening emissions rules.
Subaru weighs Sweden's Autoliv as camera supplier, report says
Wed, 17, May 2017Subaru is considering Autoliv's stereo cameras for its driver-assist system as the Japanese automaker looks for options beyond longtime supplier Hitachi, Bloomberg reported.
