subaru
New store, new attitude
Oct. 16A new building did more than expand Anchor Subaru. It changed dealer Bob Benoit's outlook and his connection with his customers. Here's his story.
Kobe Steel admits it may have faked data on more products
Oct. 11The scandal engulfing Kobe Steel deepened as the steel maker said it may have falsified data about two more products, intensifying concern that compromised material found its way into cars, trains and aircraft.
Subaru's new architecture scores big with Impreza
Oct. 8Strong demand for Subaru's Impreza indicates the automaker's move to a global modular platform is on the right track.
CANADA: Nissan, Ford, Toyota, Honda post record September sales
Oct. 3Automakers sold 187,266 new vehicles in Canada in September, good for a 7.7 percent increase from the same month last year.
SUBARU: Streak rolls on
Oct. 3Subaru of America eked out a 0.4 percent U.S. sales increase to produce the automaker's best September ever.
Subaru concept may hint at next Legacy, WRX
Oct. 2At the Tokyo auto show next month, Subaru will show a concept sedan that may preview the next Legacy.
For Subaru store, it pays to be near plant
Oct. 2Bob Rohrman Subaru in Lafayette, Ind., caters much of its business to the people who work at the Subaru plant down the road.
Preparing for the Ascent
Oct. 2Subaru's lone manufacturing plant outside Japan is preparing for production of the new Ascent three-row crossover.
Subaru to show performance sedan concept in Tokyo
Sept. 25Subaru goes emotional and dynamic with a new semiautonomous performance concept sedan to be unveiled at next month's Tokyo Motor Show.
Japan's Little 3 stay on top of trends
Sept. 4Mazda, Mitsubishi and Subaru may be Japan's Little 3, but they're well on top of the industrywide trends toward light trucks and electrification.
Subaru looks to build on sales success
Sept. 4Anchored by the Outback and Forester crossovers, Subaru's lineup will diversify in the coming years as it continues to set sales records in the U.S.
Subaru surge powered by NFL-averse, dog-friendly ad strategy
Sept. 1As car and truck brands flood NFL games with TV ads in the coming weeks, Subaru is staying on the sidelines once again -- and with good reason. The automaker is enjoying big sales gains.
