subaru
Subaru of America communications chief departs
April 9The longtime director of corporate communications at Subaru of America, one of the hottest brands in the United States, has abruptly left the company.
SUBARU: Outback, Crosstrek lead best March ever
April 3March was Subaru of America's best monthly effort so far in 2018 thanks to the one-two punch Outback and Crosstrek.
Subaru dealers promised product to drive sales
April 2Subaru of America leaders promised to give the brand's dealers the products, marketing and inventory to increase their per-store sales and profitability.
2019 Forester: Subaru not afraid to tinker with winner
April 2How did Subaru approach the redesign of one of its key components in the Forester? By not being afraid.
Subaru Forester gets bigger, adds safety features
March 28The Subaru Forester, one of the brand's best-sellers in the U.S. and a key cog for the automaker's growth, is getting bigger, with additional safety features and an updated design for 2019.
Subaru: More dealers will sell 1,000 vehicles per year
March 24Subaru of America pledged to deliver the right product, in the right volume and strong marketing to help half of the dealer body sell at least 1,000 vehicles a year.
A chat on the show floor
March 23Subaru of America CEO Tom Doll, left, talks with 2017 NADA Chairman Mark Scarpelli, center, and 2018 NADA Vice Chairman Charlie Gilchrist Friday at the Subaru exhibit. Subaru of America is working toward its 10th consecutive year of record U.S. light-vehicle sales.
With Ascent, Subaru expects to hit new heights
March 21Subaru of America is seeking its 10th year of record sales in the U.S. and its retailers are reaping the rewards of freshened, redesigned and all-new product. Joining the crossover-heavy lineup early this summer is the three-row Ascent crossover, the largest Subaru ever.
Retailer: Ascent should help Subaru as a conquest vehicle
March 19Subaru is riding 75 months of year-over-year sales gains. And that's been largely without a three-row crossover.
Next-generation Subaru Forester to debut in New York
March 14The latest model to join the Subaru Global Platform will debut this month, and it's a notable nameplate: the Forester.
AutoNews Now: VW brand goal: 5% U.S. share in 10 years
March 14VW brand goal: 5% U.S. share in 10 years; Ford recalls Fusion, MKZ for steering wheel flaw; Munoz to run Nissan China; Tesla losing execs, gaining milkshakes?; Subaru Forester peek.
Doll rewarded for Subaru success
March 5Tom Doll will become the first American CEO of Subaru of America since co-founder Harvey Lamm left in 1990.
