About two years ago, I leased an Acura MDX. I do not remember whether people at the dealership asked me about scheduling a service visit. If they did, I would have said no.
The writer of a December letter to the editor seemed to imply that young people should flock to become service technicians if they are not in tune with four years of college.
The first and most important point I have used in getting successful aftermarket sales is making sure that the people selling the products believe they will provide a benefit to the customer (“Auto add-ons,” December).
Accessories sales not only should be incentivized for every dealership employee, as mentioned in the December article “Auto add-ons,” but all departments should be having that conversation with the customer.
After reading the cover story in the December issue, “Electrical storm,” I am not so pessimistic about the impact of electric vehicles on fixed ops revenue, at least in the intermediate term.
Just as car dealership sales personnel are offered incentives to increase business, Nissan has offered its dealers incentives to reach higher. And in recent years, they did and sales climbed.
I agree with Keith Crain that the electric vehicle industry “will need something that is not yet developed or commercialized.”
Let's hope someone important at GM has the good sense to rethink this slashing of bonuses for dealership sales staff, and help support the people on the front lines.
If I were designing the service department of the future, I would look at where customers spend money on their vehicles away from my dealership: tire services, detail shops and fast oil change joints.
Vehicle owners bring perceptions of inconvenience with them when they come to your dealership's service department. Are you working to ease these perceptions — or are you affirming them?
A dedicated quick-service operation has become a common feature of most new-vehicle dealerships' service departments — and an increasingly vital source of fixed operations profits as vehicle sales cool.
While I agree with most of Gary Silberg's “'Islands of autonomy' on the horizon for U.S. market” (Jan. 29), I want to take the conclusions a step further and outline the potential for automotive retailers.
My suggestion to all UAW elected and appointed leaders is to lead with integrity and honesty and to uphold your oath of office.
With each announcement of another battery, hybrid or autonomous vehicle and the associated billions in investment, I wonder:
Subaru of America's 50th anniversary is a perfect time to contemplate what has made this brand so successful.