AdvertisingLARRY P. VELLEQUETTE Pickup.com shootout is a salvo in ongoing pickup battle 12:07 pm U.S. ET | June 18, 2013  If you'll forgive the metaphor, the shootout described this week by the editors at pickuptrucks.com may say more about the automaker/gunslingers themselves than the effectiveness of their chosen hardware.... Read More »
Toyota uses Twitter to show how Auris hybrid is madeJune 18, 2013 09:26 CET  Toyota will use Twitter to show how it builds the Auris hybrid at its UK factory. The company aims to reach new customers in what it says is a world-first social media project.... Read More »
New subcompact to lead MG's European expansionJune 18, 2013 13:16 CET  MG Motor, owned by China's SAIC Motor, will start production of the MG3 in England later this summer. The subcompact will lead MG Motor's expansion into other European markets.... Read More »
500 too small? Larger 500L to the rescue 12:01 am U.S. ET | June 17, 2013  Since returning to America in 2011, Fiat and its struggling dealers have been getting by on just the 500. But the cars that rolled off a transport ship from Europe in June promise to change that. The four-door 2014 Fiat 500L, going on sale this month in Fiat's 205 dealerships in the United States, shares most of its name with the smaller 500 coupe, but that's about all it shares.... Read More »
Campbell Ewald CEO Bill Ludwig to leave agency, report says 3:39 pm U.S. ET | June 17, 2013  Bill Ludwig, CEO at longtime Detroit ad agency Campbell Ewald, is stepping down after more than 30 years at the company, executives familiar with the matter said. The agency is expected to tap an internal successor in a matter of weeks.... Read More »
Chrysler helps Doner rebuild after loss of Mazda ad account 3:38 pm U.S. ET | June 17, 2013  Advertising agency Doner has regrouped since losing a $150 million Mazda account in June 2010 to a consortium of WPP Group agencies in California. Revenue lost from the Mazda business has been more than replaced with money from other clients, including retail dealer campaigns and individual brand work for Chrysler Group.... Read More »
Mitsubishi ad campaign takes on 2 vital missions 12:01 am U.S. ET | June 17, 2013  Mitsubishi's new ad campaign to launch its redesigned 2014 Outlander crossover -- built around the tag line "Find your own lane" -- also will have to help the brand find a route back to relevance in the U.S. market. The campaign includes national cable TV, a return to network prime time for the first time since 2005, and the brand's largest-ever digital advertising expenditure, says Francine Harsini, director of advertising for Mitsubishi Motors North America.... Read More »
Jaguar goes with edgy ads to tout new F-Type 12:01 am U.S. ET | June 17, 2013  Rather than its traditional touting of genteel luxury and British roots, Jaguar is taking a walk on the wild side with the marketing of the new F-Type convertible. For the predominantly digital and TV campaign, Jaguar is partnering with celebrities and publications that it says are hip rather than haughty -- and not British.... Read More »
Global ambitions fuel Cadillac's advertising shift 12:01 am U.S. ET | June 17, 2013 General Motors' decision to shift Cadillac's advertising account to the newly formed ad agency Rogue last week was fueled in part by the automaker's aggressive overseas growth plan for its luxury brand and a desire to strike a more emotional chord with customers.... Read More »
Chrysler launches nationwide ad blitz for SRT brand 3:37 pm U.S. ET | June 14, 2013  Chrysler Group, aiming to burnish its credentials with auto enthusiasts, is launching the first nationwide advertising for its SRT performance brand.... Read More »
Dealers can offer free SiriusXM trial to service customers 11:05 am U.S. ET | June 13, 2013  SiriusXM Radio is launching a program this summer that allows dealers to offer a complimentary two-month SiriusXM subscription to qualifying service customers.... Read More »
GM says Cadillac ad agency pitch was run fair and square 12:32 pm U.S. ET | June 12, 2013  The move of Cadillac's creative account from Publicis Groupe's Fallon in Minneapolis to a new Interpublic Group of Cos. team dubbed Rogue, announced on Tuesday, has prompted numerous questions in the ad world.... Read More »
Toyota doubts it will regain U.S. market share peak 7:56 am U.S. ET | June 12, 2013  Toyota said it is unlikely to recapture its peak market share it held four years ago in the United States, its biggest market, the latest sign the Japanese carmaker is shifting from aggressively expanding sales to improving quality.... Read More »
Cadillac taps Interpublic team, including Campbell-Ewald, to handle global creative 11:23 am U.S. ET | June 11, 2013  GM is shifting its Cadillac creative account from Publicis Groupe's Fallon in Minneapolis to a newly formed agency -- Rogue -- created by three units at Interpublic Group of Cos. GM announced the move this afternoon after the news was reported by Advertising Age, an affiliate of Automotive News.... Read More »
Magna moving U.S. HQ to larger space in suburban Detroit 2:43 pm U.S. ET | June 11, 2013  Magna International plans to relocate about 300 employees into 117,300 square feet of office space at its new United States headquarters by September. The Canadian automotive supplier said it will move from its existing office in Troy, Mich., to a larger facility nearby.... Read More »
Volvo's global creative account is up for review 12:01 am U.S. ET | June 10, 2013 Volvo, which is controlled by China's Zhejiang Geely Holding Group Co., said it is seeking a global agency that can "focus and strengthen the brand communication worldwide." The incumbent creative shop, Arnold Worldwide, has been invited to defend the business.... Read More »
IHS to buy Carfax owner R.L. Polk for $1.4 billion 9:38 pm U.S. ET | June 9, 2013  IHS said Sunday that it struck a deal to buy privately held RL Polk, the owner of used-car history provider Carfax and a leading provider of auto industry data, in a deal valued at $1.4 billion.... Read More »
For Tesla, the buzz flies on a marketing shoestring 12:01 am U.S. ET | June 8, 2013  Tesla Motors has no advertising, no ad agency, no chief marketing officer, no dealer network. And that's no problem. The EV company, co-founded by tech billionaire Elon Musk, is the buzz of the auto industry and Wall Street, where its stock has tripled so far this year.... Read More »
Ford maintains lead in brand loyalty, Polk says 12:44 pm U.S. ET | June 7, 2013  Ford defended its top position in automotive brand loyalty for the first quarter of 2013, according to an analysis by Polk, a suburban Detroit research firm. Polk reports that, on average, 52 percent of new-vehicle owners were repeat brand customers in the first quarter, up 2 percentage points from the first quarter of 2012.... Read More »
GM to offer free maintenance across its lineup 9:51 am U.S. ET | June 6, 2013  DETROIT -- General Motors will include free maintenance on most 2014 Chevrolet, Buick and GMC models in a bid to increase sales through better customer loyalty, CEO Dan Akerson said today. Buyers will get free oil and filter changes, tire rotations and 27-point inspections for two years or 24,000 miles, whichever comes first.... Read More »
Volvo puts creative business up for reviewJune 6, 2013 20:00 CET  Volvo Cars has put its global creative account into review. The Swedish automaker, controlled by China's Zhejiang Geely Holding Group, said it is seeking a global agency that can "focus and strengthen the brand communication worldwide."... Read More »
Volvo puts creative business up for review 2:00 pm U.S. ET | June 6, 2013  Volvo Cars has put its global creative account into review. The Swedish automaker, controlled by China's Zhejiang Geely Holding Group, said it is seeking a global agency that can "focus and strengthen the brand communication worldwide."... Read More »
Edmunds launches price guarantee for online car shoppers 12:12 pm U.S. ET | June 5, 2013 Online car shoppers want enough price information from dealers before they get to the showroom to feel assured that a fair deal will result so Edmunds.com has launched a price-guarantee plan that allows consumers to lock in a vehicle price online quoted by dealerships participating in the program.... Read More »
Radio, print, TV left out of auto ad boom 12:01 am U.S. ET | June 3, 2013 With auto advertising booming this year, automakers and car dealers will shift more ad dollars from traditional newspaper, TV and radio outlets to online and nontraditional media, a research firm says.... Read More »
Mazda ends 4-month skid with hot May 4:12 pm U.S. ET | June 3, 2013  Double-digit percentage gains for Mazda's CX-5 crossover and Mazda6 mid-sized sedan helped the brand halt a four-month U.S. sales skid.... Read More »
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Special Report
 Dealer O.C. Welch's big-truck turnaroundAfter Mercury's demise, South Carolina Ford-Lincoln dealer O.C. Welch had to find a way to replace lost revenue. He decided to load up on Super Duty pickups – and sell them online. Mon., June 17» Watch the Video |
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