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RED CARPET TREATMENT

Auto brands hope famous faces pay off in Super Bowl ads

12:01 am U.S. ET | Feb. 6, 2016

A buzzworthy celebrity appearance is often the price of admission for advertising on gameday, but not any celebrity will do.... Read More »

TWO BY TWO

Volume sellers they are not, but two-door cars keep coming

12:01 am U.S. ET | Feb. 6, 2016

A wave of coupes is appearing in showrooms and at auto shows this year, even though the segment is declining in popularity.... Read More »

VW launches ad campaign without 'Das Auto' slogan

Feb. 5, 2016 06:01 CET

Volkswagen is launching an advertising campaign in Europe this month that will also roll out globally aimed at winning back trust and sales lost through its diesel emissions-cheating scandal. The campaign drops the slogan "Das Auto" previously used by the automaker in its marketing.... Read More »

Fiat Chrysler preps 2 Super Bowl ads

3:23 pm U.S. ET | Feb. 4, 2016

Fiat Chrysler Automobiles will air two spots during Super Bowl 50 on Sunday. The first ad will air after Coldplay's halftime performance. The second ad will air during the first commercial break in the fourth quarter, FCA revealed today.... Read More »

CHRISTIAAN HETZNER

BLOG: How GM's 'shampoo princess' is restoring Opel's image

12:01 am U.S. ET | Feb. 4, 2016

Opel marketing chief Tina Mueller, a former cosmetics executive dubbed the "shampoo princess," is playing a pivotal role in restoring the brand's battered image.... Read More »

CHRISTIAAN HETZNER

BLOG: How GM's 'shampoo princess' is restoring Opel's image

12:01 am U.S. ET | Feb. 4, 2016

Opel marketing chief Tina Mueller, a former cosmetics executive dubbed the "shampoo princess," is playing a pivotal role in restoring the brand's battered image.... Read More »

NEWS ANALYSIS

Scion is not Japan's only failed U.S. brand

11:31 am U.S. ET | Feb. 3, 2016

Japanese failures in the United States are rare, but there have been a few. And with the death of Scion, announced today, Toyopet no longer stands alone as Toyota’s only failed brand.... Read More »

Audi's Super Bowl ad reaches for the moon

11:17 am U.S. ET | Feb. 3, 2016

Audi is back in the Super Bowl with an R8 spot that reaches for the moon. The 60-second first-quarter ad, "The Commander," centers on a retired astronaut who "rediscovers his lust for life" with the help of the R8 V-10-plus supercar.... Read More »

Kia's Super Bowl campaign to draw on star power of Christopher Walken, social media influencers

12:01 am U.S. ET | Feb. 3, 2016

In Kia's Super Bowl 50 ad, the redesigned 2016 Optima is like the world's most exciting pair of socks. The spot is all about standing out from the pack as Kia hopes to do with the Optima in a midsize sedan segment that the automaker says is boring and basic.... Read More »

Honda counting on sheep to stir interest in Ridgeline

3:38 pm U.S. ET | Feb. 1, 2016

Honda debuted the Super Bowl ad for its 2017 Ridgeline truck today, nearly two weeks before it will play in front of an audience expected to top 100 million people nationwide.... Read More »

The Super Bowl auto ad lineup

12:01 am U.S. ET | Feb. 1, 2016

The 2016 Super Bowl auto ad lineup is nearly set. Here's a look at who's in and who's staying on the sidelines.... Read More »

Acura boss: 'I'm getting schooled' in marketing

12:01 am U.S. ET | Feb. 1, 2016

Acura General Manager Jon Ikeda is on a learning curve.... Read More »

Hyundai soft-pedals slogan on Super Bowl stage

12:01 am U.S. ET | Jan. 30, 2016

Hyundai, which shook up its U.S. marketing operation in a push for a clearer brand identity, plans to use the Super Bowl to launch a yearlong marketing campaign with a new motto of its own: “We Make Things Better.” Yet the advertisements will merely hint at Hyundai's new mantra, not plaster it across the screen.... Read More »

Campbell-Ewald CEO Palmer terminated by parent company

10:52 am U.S. ET | Jan. 29, 2016

Jim Palmer is out as CEO of Campbell Ewald, the Detroit ad agency known for its longtime ties to General Motors. The agency's parent company said today it terminated Palmer, effective immediately.... Read More »

Acura runs with Van Halen for NSX Super Bowl spot

6:00 am U.S. ET | Jan. 29, 2016

David Lee Roth's potent vocals in the Van Halen classic "Runnin' with the Devil" proved irresistible for the creative team that developed the Super Bowl spot for the Acura NSX supercar.... Read More »

Cox Automotive acquires stake in F&I company

1:16 pm U.S. ET | Jan. 28, 2016

Cox Automotive has acquired a minority interest in SilverRock Holdings, which owns three service-contract and insurance companies. The purchase will give dealers affiliated with GO Financial and NextGear Capital the ability to offer consumers extended service contracts, GAP and other insurance, as well as vehicle-theft recovery products.... Read More »

Hyundai's Super Bowl blitz reflects work of new marketing team

9:00 am U.S. ET | Jan. 28, 2016

Whether the Denver Broncos or Carolina Panthers end up winning the Super Bowl, Hyundai wants to come away as the winner of the advertising free-for-all that surrounds America's most-watched live event.... Read More »

HANNAH LUTZ

BLOG: Beware the pitfalls of digital ads

11:45 am U.S. ET | Jan. 27, 2016

The industrywide push to put much of the car buying and financing process online, including ads, is a good thing. But dealers should make sure that online ads don’t come back to haunt them.... Read More »

2016 SUPER BOWL

Buick Super Bowl ad features Cascada with a pair of celebrities

2:55 pm U.S. ET | Jan. 26, 2016

Buick is the latest brand to go with a celebrity-laden Super Bowl spot, picking NFL star Odell Beckham Jr. and actress/model Emily Ratajkowski with the Cascada convertible.... Read More »

Detroit auto show sets best attendance record since 2003 peak

9:39 am U.S. ET | Jan. 25, 2016

The Detroit auto show this year drew 815,575 in total ticketed attendance, event organizers said late Sunday. That topped last year’s 803,451, and continues the attendance upswing after a dip during the recession that saw the total number of visitors drop to 650,517 in 2009.... Read More »

Mazda ventures into snowy territory

12:01 am U.S. ET | Jan. 25, 2016

Mazda is launching a market offensive in U.S. cities such as Denver, Minneapolis and Chicago, sensing an opportunity to ride a trio of all-wheel-drive crossovers to greater success in the snow belt.... Read More »

Barack Obama: Once more, to the victory podium

12:01 am U.S. ET | Jan. 25, 2016

President Obama's Jan. 20 visit to Detroit included a tour of the auto show and a speech at the UAW-GM headquarters. In text, tone and staging, it was a replay of the message Obama has been delivering for nearly six years at auto plants around the country.... Read More »

Cadillac preps to share Oscar night spotlight

12:01 am U.S. ET | Jan. 25, 2016

Cadillac is prepping for a red-carpet moment of its own during the Academy Awards next month. General Motors' luxury brand will use the Feb. 28 Oscars broadcast on ABC to air introductory commercials for its two new nameplates launching this spring.... Read More »

Why the CT6 is Cadillac's square-peg sedan

12:01 am U.S. ET | Jan. 24, 2016

The CT6 that hits showrooms in March defies categorization in terms of its size, interior space and price. It's something different.... Read More »

Buick aims Cascada beyond the Midwest

12:01 am U.S. ET | Jan. 23, 2016

Buick is bucking an industry trend with the Cascada, a newcomer in an affordable family ragtop segment that has all but disappeared.... Read More »

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