Advertising

The marketing move behind Buick's big year

12:01 am U.S. ET | Sept. 1, 2014
Buick-GMC chief Duncan Aldred believes that the ad campaign that's been running since March just might be starting to do something that a lineup of handsome sheet metal could not: transform Buick's old-fogey image. Aldred is doubling down with the release this week of several more spots, each featuring people who can't wrap their heads around the fact that they're looking at a Buick.... Read More »

 

Foam-filled Lexus NX spot too retro for America?

12:01 am U.S. ET | Sept. 1, 2014
Drifting cars, techno music, string bikinis and foam parties. At first glance, Lexus' new "Shampoo" TV spot for the NX compact crossover that arrives in November seems tailor-made for the trendy young crowd that Toyota Motor's luxury brand craves.... Read More »

 

GM, museum to restore 3 of 8 prized 'Vettes damaged by sinkhole

12:15 pm U.S. ET | Aug. 30, 2014
GM and the National Corvette Museum will restore three of eight prized Chevrolet Corvettes damaged in February when they tumbled into a giant sinkhole that developed beneath the floor of the museum in Bowling Green, Ky.... Read More »

 

Toyota targets shoppers with location-based mobile ad tool

4:08 pm U.S. ET | Aug. 28, 2014
Toyota is using a location-based mobile ad tool to supercharge its annual clearance sale. The tool, Opera Mediaworks' Dynamic Sales Event platform, enables Toyota to target shoppers who are intent on making a purchase with banner ads on Web pages and apps that display the annual percentage rate for loans at dealerships in their regions.... Read More »

 

LARRY P. VELLEQUETTE

Fiat's cute cartoon characters suggest buying a 500 -- or else

3:38 pm U.S. ET | Aug. 27, 2014
Since Fiat was reintroduced to the United States in 2011, the Italian brand has stretched the advertising envelope. But a new animated spot set to debut on Gas Station TV touting the fuel and ecological advantages of a Fiat 500 minicar may be the brand's most wry offering yet.... Read More »

 

Mercedes to ditch M-class in favor of GLE as part of renaming strategy

3:46 pm U.S. ET | Aug. 27, 2014
Mercedes-Benz is ditching the M-class nameplate as part of a comprehensive renaming strategy. When the vehicle receives a face-lift in early 2015 for the 2016 model year, it will be called the GLE class.... Read More »

 

BMW joins Cadillac wooing Silicon Valley to combat Tesla

2:24 pm U.S. ET | Aug. 27, 2014
BMW scored a coup this month when former Apple executive Tony Fadell became one of the first owners of the new $136,000 i8 plug-in sports car in the United States. Car companies covet Californians, who are seen as trendsetters for the rest of the country. All the better if they can win adherents among executives at companies striving to stay at the cutting edge of technology.... Read More »

 

HANS GREIMEL

See the wild Lexus NX spot too retro for outside Japan

10:35 am U.S. ET | Aug. 27, 2014
Drifting cars, techno music, string bikinis and foam parties. At first glance, Lexus' new “Shampoo” TV spot seems tailor-made for the trendy young crowd the luxury brand craves. But the brilliant, visually enticing commercial for the new NX compact crossover won't air stateside.... Read More »

 

Ford's Quick Lane brand buys naming rights to Detroit bowl game

10:23 am U.S. ET | Aug. 26, 2014
Ford's Quick Lane brand of dealership auto service centers will be sponsoring Detroit's new college football bowl game in December at Ford Field. Members of the Ford family also own the NLF's Detroit Lions, organizers of the bowl. Financial terms of the multiyear title sponsorship were not disclosed.... Read More »

 

BRUCE GAIN

Hollywood glamour, Parisian chic and the Peugeot 308

12:01 am U.S. ET | Aug. 26, 2014
PSA is using the Hollywood film "Lucy" to give its Peugeot 308 a marketing boost in more than 50 markets around the world as the automaker strives to build sales outside Europe.... Read More »

 

Consumer Reports judges Ram 1500 EcoDiesel tops among half-ton pickups

11:44 am U.S. ET | Aug. 26, 2014
Consumer Reports says the hot-selling Ram 1500 EcoDiesel outscored competitors from Ford, General Motors, Toyota and Nissan to claim the magazine's top spot among full-size light-duty pickups.... Read More »

 

Subaru shows glitzy new global HQ befitting new stature

10:26 am U.S. ET | Aug. 25, 2014
Subaru today christened a glistening new global headquarters more befitting of the hot brand's bigger international profile. The glass-and-steel digs, in Tokyo's trendy Ebisu district, replaces a cramped, gloomy 48-year-old monolith it sold in 2010.... Read More »

 

Matthew McConaughey will invite viewers to meet the Lincoln MKC

12:01 am U.S. ET | Aug. 25, 2014
Matthew McConaughey is collaborating with Ford's luxury brand to promote a very different kind of Lincoln: The 2015 MKC compact crossover.... Read More »

 

Search Optics purchases website rival DigiGo

12:01 am U.S. ET | Aug. 25, 2014
Search Optics, a growing provider of dealer websites and digital marketing services, last week said it purchased KPA's DigiGo division, formerly known as TK Carsites.... Read More »

 

Acura's new TLX assembly line: Twitter

12:01 am U.S. ET | Aug. 25, 2014
Acura has thrown down the social marketing gauntlet with a nifty new TLX launch campaign that lets the Twittersphere configure the premium sedan within a tweet.... Read More »

 

Nissan stands pat on 2015 Frontier pricing, raises Xterra about $300

2:40 pm U.S. ET | Aug. 22, 2014
Nissan announced pricing on the 2015 models of its Frontier pickup and Xterra SUV today. Pricing on the Frontier is unchanged in the 2015 model year, starting at $18,850, including shipping, while the 2015 Xterra starts at $24,520, including shipping, about $300 more than the 2014 model.... Read More »

 

New 2015 Lincoln MKC ads star Matthew McConaughey

8:00 am U.S. ET | Aug. 21, 2014
Lincoln has signed a multiyear endorsement contract with Oscar-winning actor Matthew McConaughey that will begin in September with a series of spots promoting the 2015 MKC compact luxury crossover.... Read More »

 

Acura TLX's new assembly line is on Twitter

5:25 pm U.S. ET | Aug. 21, 2014
Acura is advancing the social marketing spectrum with an interactive TLX launch campaign that allows Twitter users to build their own versions of the premium sedan within a tweet.... Read More »

 

Cadillac considers moving some staff functions to Manhattan

1:39 pm U.S. ET | Aug. 21, 2014
Cadillac is considering adding or shifting some staff functions from Detroit to Manhattan, GM said today, as part of an effort to remake the brand's image and broaden its appeal outside North America under new boss Johan de Nysschen.... Read More »

 

Kia brings back hamsters for Soul EV ad campaign

12:49 pm U.S. ET | Aug. 21, 2014
Kia rolled out the new “fully charged” ad campaign for the Soul EV today, featuring Adam Levine's falsetto on the new Maroon 5 track “Animals” and, of course, the Kia hamsters.... Read More »

 

Penske Media acquires Fairchild trade magazines from Conde Nast

7:40 am U.S. ET | Aug. 21, 2014
Penske Media, the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines from Conde Nast Publications.... Read More »

 

Uber hires former Obama adviser Plouffe to counter opponents

12:19 am U.S. ET | Aug. 20, 2014
Uber Technologies, the popular mobile car-booking app, hired David Plouffe, a former top political adviser to President Obama, to help it cope with regulatory hurdles and mounting opposition from cabbies around the globe.... Read More »

 

NICK BUNKLEY

Why Honda's John Mendel wants customers to buy a Treasury bond on wheels

3:28 pm U.S. ET | Aug. 19, 2014
Jittery stock market? Honda's John Mendel wants you to take your money out of Google, Apple and Tesla -- and put it in Hondas. Not Honda stock. Actual Hondas. They're like Treasury bonds on wheels, with cupholders.... Read More »

 

Dealer website provider Search Optics acquires DigiGo

3:34 pm U.S. ET | Aug. 19, 2014
Search Optics, a growing provider of dealer websites and digital marketing services, has purchased KPA's DigiGo division, formerly known as TK Carsites. Terms were not disclosed.... Read More »

 

VINCE BOND JR.

The Rolls-Royce that took 8 months to build

1:56 pm U.S. ET | Aug. 19, 2014
Turn 10 Studios needed extra time to digitally translate the Rolls-Royce Wraith's craftsmanship into “Forza Motorsport 5” on the Xbox One.... Read More »

 

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