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NICK BUNKLEY

The Big (Detroit) 3 are back on top, with nudge from Fiat

12:01 am U.S. ET | Oct. 1, 2014
The Big 3 are back. Though maybe not for long. The top of September’s U.S. sales chart would look fairly routine to anyone who was asleep for the past decade and plans to spend this weekend browsing dealer ads in the Sunday newspaper for a good deal on a new PT Cruiser.... Read More »

 

Irma Elder, first woman to own a Ford dealership in Detroit area, dies at 84

1:28 pm U.S. ET | Sept. 30, 2014
Irma Elder, CEO of Elder Automotive Group and the first woman to own a Ford dealership in the Detroit area, died today. She was 84.... Read More »

 

McConaughey MKC ads fuel comedians

12:01 am U.S. ET | Sept. 29, 2014
If spoofs are the sincerest form of flattery, Lincoln's new MKC ad campaign featuring actor Matthew McConaughey in a series of moody spots is already a smash hit.... Read More »

 

Ford sets goal of 9.4M global sales by 2020, cuts profit outlook for '14

3:28 pm U.S. ET | Sept. 29, 2014
Ford aims to raise global sales 52 percent annually by 2020 by tapping fast-growing Asian markets, investing heavily in Lincoln, and expanding its global offerings of small cars and utility vehicles. But company officials today warned 2014 profits will be sharply lower than previous estimates because of higher warranty outlays and wider losses in South America.... Read More »

 

KC CRAIN

Wrong move for Cadillac -- the creative vibe is in Detroit, not New York

11:28 am U.S. ET | Sept. 29, 2014
It seems like GM is missing a big opportunity in moving Cadillac's headquarters to trendy SoHo in New York. I know I'm biased, but I can't think of many cooler places to have a marketing office than Detroit.... Read More »

 

Ford brings new F-150 to dealers, consumers for test drives

12:30 am U.S. ET | Sept. 29, 2014
Ford is demonstrating the capabilities of its redesigned, aluminum-bodied 2015 F-150 pickup to dealership sales personnel and consumers. Sales consultants in 26 cities have begun testing the new truck and its features in a program called the “Built Ford Tough Roundup.”... Read More »

 

AUTOMOTIVE NEWS MARKETING SEMINAR

Big ideas in the Big Apple

12:01 am U.S. ET | Sept. 29, 2014
Four of the industry's chief marketers shared strategies for communicating in the digital age during the third annual Automotive News Marketing Seminar last week in New York.... Read More »

 

VanDyke says Lincoln's N.Y. agency move is working

12:01 am U.S. ET | Sept. 27, 2014
After Cadillac announced the move of its marketing headquarters to New York, Lincoln's brand chief said setting up a new agency in the city more than two years ago has helped begin to reshape the luxury marque's image.... Read More »

 

Ram 1500 wins top tailgate vehicle status

3:39 pm U.S. ET | Sept. 26, 2014
With football season well underway, the CarGurus Blog this month ranked the top 10 vehicles for tailgating, dubbing the Ram 1500 No. 1.... Read More »

 

RICHARD TRUETT

Automakers battle in annual Texas truck showdown

12:45 pm U.S. ET | Sept. 25, 2014
General Motors, Ford, Chrysler and Toyota are rolling into this weekend's Texas State Fair in Dallas with guns blazing -- at each other. Around 3 million pairs of cowboy boots visit the fair each year, which makes it ground zero in the truck and SUV marketing wars.... Read More »

 

Mazda ponders designer goods line in upscale push

11:42 am U.S. ET | Sept. 24, 2014
Does Mazda have enough brand cachet to market designer goods -- such as gadgets, apparel and furniture -- as luxury marques such as Porsche have done?... Read More »

 

Fiat, VW must face lawsuit over fuel figures, group says

Sept. 23, 2014 15:35 CET
An Italian consumer group is inviting car buyers to join a lawsuit against Fiat and VW over allegations that two of the automakers' vehicles were between 18 percent and 50 percent less fuel efficient than stated by the companies.... Read More »

 

Audi, Chevy, Lincoln plan bigger marketing outlays to support '15 launches

9:08 pm U.S. ET | Sept. 23, 2014
Several major auto brands will boost their marketing budgets next year to support busy model launch schedules, a group of executives said at the Automotive News Marketing Seminar in New York on Tuesday.... Read More »

 

GM says it will move Cadillac headquarters to New York

9:09 am U.S. ET | Sept. 23, 2014
General Motors today confirmed plans to move its Cadillac brand headquarters to New York next year in a move to remake the luxury marque's image and broaden its appeal outside North America.... Read More »

 

Can Cadillac make it in New York?

12:01 am U.S. ET | Sept. 22, 2014
New Cadillac chief Johan de Nysschen confirmed to Automotive News last week that Cadillac is considering relocating some functions to New York. While much is still undecided, at least one function seems sure to get a sizable presence in the Big Apple: marketing.... Read More »

 

Q&A

Scion retools its pitch to youth in comeback bid

12:01 am U.S. ET | Sept. 22, 2014
Once-adorable Scion is entering its awkward tween years, but hasn't hit its growth spurt yet. Nancy Inouye, now in her second year as Scion's national marketing communications manager, says the brand is targeting millennials.... Read More »

 

Q&A

AutoNation's brand building sets up more growth

12:01 am U.S. ET | Sept. 22, 2014
Mike Maroone, COO of AutoNation Inc., says the nation's largest dealership group is meeting the goals of a multiyear $100 million branding campaign.... Read More »

 

Q&A

Chevy gears up to roll out tech, trucks

12:01 am U.S. ET | Sept. 22, 2014
Chevrolet's biggest marketing campaign this fall is in support of a technology: the launch of 4G LTE wireless Internet service across much of its lineup. The campaign is running across TV, digital platforms, movie theaters and in-flight media and highlights not only the technology's benefits, but also the brand's innovation as the first to widely deploy 4G, Chevy's Global Chief Marketing Officer Tim Mahoney says.... Read More »

 

3rd parties see their role sticking around

12:01 am U.S. ET | Sept. 22, 2014
Third-party online shopping sites are likely to continue influencing auto shoppers for the foreseeable future, despite pledges by dealership groups such as AutoNation Inc. to rely less on them for prospects, two new studies say.... Read More »

 

Can Prius set the pace again?

12:01 am U.S. ET | Sept. 21, 2014
The hybrid revolution that the Prius ushered in has put it in an awkward position: So many other brands have followed Toyota's lead into the hybrid market that the Prius no longer stands out. The brand is now it's at a marketing crossroads.... Read More »

 

Golf takes zany ride in VW native advertising

12:01 am U.S. ET | Sept. 20, 2014
This month's advertising launch for VW's redesigned 2015 Golf puts the car at the center of a zany online video on Funny or Die. The three-minute video is a piece of so-called native advertising, a hot new format in marketing circles in which publishers host content that looks like their own but actually comes from advertisers.... Read More »

 

BMW puts i8 at center of tech-based campaign

12:01 am U.S. ET | Sept. 20, 2014
BMW is learning that what distinguishes the ultimate driving machine can be a matter of taste. To win over the growing ranks of wealthy car buyers who care more about technology than horsepower or heritage -- think Tesla fans -- the German brand is delivering its message through a new marketing vehicle: the i8.... Read More »

 

MIKE COLIAS

Why Cadillac's forthcoming 'LTS' could get another name

2:46 pm U.S. ET | Sept. 19, 2014
We've known about Cadillac's plans for a big, rear-wheel drive, range-topping sedan for more than two years now. For most of that time, we've been referring to it by its internal codename, LTS. But when the wraps come off the car sometime in the first half of next year, I bet it won't sport an LTS badge.... Read More »

 

Ford seeks younger Mustang buyers with tech features

12:44 pm U.S. ET | Sept. 17, 2014
The 2015 Ford Mustang arrives in dealerships next month as Ford's most technology-laden pony car yet. The fastback model will arrive first, followed by the convertible later in the fall. Ford hopes to appeal to a new generation of Mustang buyers -- and overseas markets -- by offering technologies never seen before in Ford's pony car.... Read More »

 

Toyota FT-1 gets the souped-up 'Gran Turismo' treatment for video game

3:02 pm U.S. ET | Sept. 16, 2014
Toyota has joined the “Gran Turismo” parade of video game racers with a beefier version of its FT-1 concept. “The design brief of this car was very simple: Take the FT-1 concept car and turn it into the most kickass, badass, super racecar you can imagine,” said Kevin Hunter, president of Toyota's Calty Design Research, during the car's video unveiling.... Read More »

 

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