Advertising

New Jeep Renegade ad campaign has an indie-rock youth vibe

8:00 am U.S. ET | April 17, 2015

In its new Renegade campaign, Jeep wanted up-and-coming artists to lay a soundtrack aimed at millennials instead of more established acts.... Read More »

Chevy runs digital video ads in print

10:54 am U.S. ET | April 16, 2015

Chevrolet has purchased a series of print ads to show off digital videos promoting the Colorado pickup.... Read More »

Honda teams up with NBC, SNL for digital video series

12:22 pm U.S. ET | April 14, 2015

The 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the “Saturday Night Line” original digital video series.... Read More »

VW shows off GTI Supersport concept for video game

3:13 pm U.S. ET | April 14, 2015

Volkswagen has unveiled a second high-performance concept for “Gran Turismo 6” on the Playstation 3 game system. The Volkswagen GTI Supersport Vision Gran Turismo was released today. The “classic Golf design is instantly recognizable” within the concept, according to the game.... Read More »

Hyundai’s ‘Message to Space’ from a girl to her astronaut dad

3:11 pm U.S. ET | April 14, 2015

To help an astronaut’s 13-year-old daughter communicate with her astronaut father who hovers over Earth for months at a time in the International Space Station, Hyundai deployed 11 Genesis sedans to Delamar Dry Lake in Nevada to craft a message in giant lettering out of tire marks in the dusty terrain.... Read More »

Kia Sorento campaign targets the adventurous

11:56 am U.S. ET | April 13, 2015

Kia is positioning the 2016 Sorento at drivers with adventurous mindsets in a new online series that launched last week on the Yahoo Screen streaming service.... Read More »

SOCIAL STUDIES

Honda searches YouTube to find Latino influencers for CR-V

12:01 am U.S. ET | April 13, 2015

American Honda treated YouTube like a massive buffet to find influencers for its latest Latino outreach campaign for the CR-V crossover.... Read More »

Tailor shopping to your customers, studies suggest

12:01 am U.S. ET | April 13, 2015

If auto dealers and manufacturers would give customers a better shopping experience, those customers would visit dealerships more often and even buy more vehicles, two new studies conclude.... Read More »

Videos, mobile-friendly ads get Latino car shoppers' attention

12:01 am U.S. ET | April 13, 2015

Dealers are reaching Hispanics at preferred destinations: videos and mobile devices.... Read More »

Chrysler 300 spot touts the American road to triumph

2:44 pm U.S. ET | April 9, 2015

The Chrysler brand is introducing a new commercial for the refreshed 300 sedan that focuses on the American path to success and is narrated by actor Peter Dinklage, who plays Tyrion Lannister on “Game of Thrones.”... Read More »

How Toyota does ‘heavy metal’ music

3:00 pm U.S. ET | April 8, 2015

Toyota Gifony allows people to mix the sights and sounds from the automaker’s plants in Blue Springs, Miss., and Georgetown, Ky., into rhythmic videos showing how the 2015 Corolla comes together.... Read More »

VINCE BOND JR.

BLOG: Mercedes scores, too, as Duke tops Wisconsin

12:01 am U.S. ET | April 8, 2015

Mercedes experienced the largest lift in purchase likelihood from its advertising during the NCAA Men's Division I Basketball National Championship, but its competitors saw gains as well, according to Extreme Reach, a company that measures the effectiveness of ad campaigns.... Read More »

Hyundai's do-now list: Hire new marketing boss, then build brand

12:01 am U.S. ET | April 6, 2015

Hyundai Motor America intends to hire a new marketing chief this month ahead of a brand-building push that will kick off this summer, CEO Dave Zuchowski said.... Read More »

Nissan bets ad dollars on 4 models

12:01 am U.S. ET | April 6, 2015

Nissan will focus its marketing dollars on four key models for the foreseeable future, even as it prepares for another wave of critical product launches.... Read More »

'Experience the brand, drive the cars' heart of Porsche campaign

12:01 am U.S. ET | April 6, 2015

Porsche will launch a new brand campaign dubbed "Forever Amazing" in May that aims to highlight recent product introductions and new customer-experience centers, complete with test tracks, opening this year and next.... Read More »

IHS buys digital car-shopping behavior tracker Dataium

5:19 pm U.S. ET | April 1, 2015

Data and consulting powerhouse IHS Inc. has purchased the assets of Dataium, a small company that can see shopping behavior on dealer and carmaker websites to direct and measure the performance of ad and marketing campaigns.... Read More »

MARCH U.S. AUTO SALES

FCA, Toyota, Hyundai rise as industry ekes out another advance

8:30 am U.S. ET | April 1, 2015

U.S. auto sales rose for the 13th-straight month in March as the industry rode improving weather and strong truck sales to a slim advance despite declines by some major players.... Read More »

Toyota wants a Scion purchase to feel more like buying an IPad

6:46 am U.S. ET | April 1, 2015

Toyota wants buying a Scion car to feel more like ordering an iPad and less like the current four-hour ordeal.... Read More »

MIKE COLIAS

BLOG: Malibu? Not the biggest splash at Chevy this week

2:34 pm U.S. ET | April 1, 2015

The major Chevy ad campaign that rolls out starting today is more important than any single vehicle, including the retooled 2016 Malibu. Here's why.... Read More »

Next-generation Audi R8 will star in new 'Avengers' film

12:28 pm U.S. ET | April 1, 2015

Audi connoisseur Tony Stark will stay loyal to the brand in the upcoming superhero movie Avengers: Age of Ultron.... Read More »

DIANA T. KURYLKO

BLOG: Mini pulls the pranks and N.Y. stand -- for now

10:45 am U.S. ET | March 31, 2015

Mini has been a fixture at the New York auto show since the brand was relaunched in the United States in 2002. But don't look for the British marque this year.... Read More »

Ally touts dealership camaraderie in new ad campaign

2:44 pm U.S. ET | March 31, 2015

Ally Financial is touting the camaraderie it has with dealerships in a new ad campaign that puts an emphasis on storytelling.... Read More »

Consumers cry out for better dealership experience

7:00 pm U.S. ET | March 30, 2015

Nearly nine in 10 consumers say they wouldn't buy a car without test driving it first. But a substantial majority -- 70 percent -- would like to be able to test drive multiple vehicles across brands at a single location, without the pressure of a salesperson riding with them, a study of car-buying preferences found.... Read More »

Automotive News wins Grand Neal Award for GM recall reports

12:01 am U.S. ET | March 30, 2015

Automotive News has won the Grand Neal Award for its coverage of the General Motors ignition-switch recall crisis. The Grand Neal, given by the Association of Business Information and Media Companies, marks the pinnacle of achievement in business-to-business media.... Read More »

New Chevy ads elevate 'focus groups'

12:01 am U.S. ET | March 30, 2015

Chevrolet this week will roll out a major advertising campaign, doubling down on the spoofy "focus group" imagery it has used in its rollout of the Colorado pickup. Chevy will launch the "Real People, Not Actors" campaign in a series of media buys and dealer briefings planned across the country.... Read More »

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Seattle VW dealer mixes metrics and fun

Seattle VW dealer mixes metrics and fun

Matthew Welch may own Auburn Volkswagen, but the title he cherishes is “chief relationship officer.' Mon., April 13
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