Retail
Toyota overtakes BMW as most valuable global car brand
7:15 pm U.S. ET | May 20, 2013
Toyota has overtaken BMW as the world's most valuable automotive brand, an annual ranking of the world's top brands shows.... Read More » Comments [0] | Recommendations [0]
VIRAL MANIA
Online video has changed how auto marketers connect with customers
12:01 am U.S. ET | May 20, 2013
Online video has redrawn the boundaries of auto marketing, giving companies a chance to sketch a broader story line around their products, break the conventions of TV and connect with customers in new ways... Read More »| Related topics: | Marketing | Dealer Issues | Best Practices | Shareholder Value | Dealer Speaks | Finance & Insurance | NADA | Advertising | Shareholder Value | Surveys and Studies | Dealer Groups and Dealerships |
Porsche to keep U.S. ad account with Cramer-Krasselt
7:16 pm U.S. ET | May 20, 2013
Porsche, after a six-month review of advertising agencies, has opted to keep its creative advertising account for the United States parked at Cramer-Krasselt, the incumbent agency that has held the account since 2007.... Read More »Chevy joins 'Mad Men' buzz on Twitter
4:11 pm U.S. ET | May 20, 2013
Chevrolet brought some more attention to its role in "Mad Men" on Twitter after last night’s episode. AMC’s television drama "Mad Men" follows a fictional New York advertising agency in the late 1960s, which currently is working on a campaign for the Chevrolet Vega.... Read More »AutoNation unit launches Shop-By-Payment service
3:09 pm U.S. ET | May 20, 2013
AutoNation's lead-referral subsidiary today unveiled an online service that lets consumers search dealership Web sites for new and used vehicles based on monthly payments. When a consumer chooses the desired payment a sales lead is sent to the dealership.... Read More »Experian names John Gray head of auto unit
2:57 pm U.S. ET | May 20, 2013
Experian has named John Gray president of its automotive business unit, effective immediately, with responsibility for the strategic direction, leadership and overall growth of the business.... Read More »Dealer swaps shoe leather for Facebook
12:01 am U.S. ET | May 20, 2013
When Chris Morrison started out as a car salesman 30 years ago in the placid southern Mississippi city of McComb, he spent every Tuesday at local employers handing out business cards and shaking hands. Today he uses Facebook instead of shoe leather and business cards to help him sell cars and service.... Read More »WACKY, LIKE A FOX
Goofy ads, variants help Mini rule its own little world
12:01 am U.S. ET | May 20, 2013
BMW, Mini's parent company, had forecast U.S. sales of 20,000 units of the original two-door in 2003, but 36,000 were sold. That was the beginning of Mini's surprising journey. And they quickly settled on an irreverent, even wacky, persona suited to buyers of what one dealership general manager calls "a happy car."... Read More »2 SCREENS BETTER THAN 1
Auto marketers want TV viewers to reach for another device
12:01 am U.S. ET | May 20, 2013
TV promotions still reach the biggest audiences, but auto marketers say the greatest untapped potential lies with consumers poised to use other devices to respond quickly to what they see on screen.... Read More »Next up: New York
12:01 am U.S. ET | May 20, 2013
Automotive News will host its second annual New York marketing seminar Sept. 18 at the New York Marriott Marquis.... Read More »Expert advice to improve your operation
12:01 am U.S. ET | May 20, 2013
Dealership finance and insurance experts will offer tips and counsel during Automotive News F&I Week, a free online conference of six Webinars on June 11-13.... Read More »FINAL ASSEMBLY
Shaq: No grease needed to slide into his LaCrosse
12:01 am U.S. ET | May 20, 2013
Can Shaquille O'Neal really fit into a Buick LaCrosse? During a recent episode of the "Inside the NBA" postgame show on the TNT network, analyst Charles Barkley kidded the 7-foot-1-inch Shaq about his LaCrosse ads by saying O'Neal had to be rubbed down with Gold Bond Lotion to slide in.... Read More »Used-hybrid prices down from '12
12:01 am U.S. ET | May 20, 2013
A more crowded market of electrified and efficient gasoline-powered vehicles is pushing down prices of used hybrids. Moderating gasoline prices are hurting, too.... Read More »BEST PRACTICES
Old-school Rizza roars into the digital age
12:01 am U.S. ET | May 20, 2013
In an age when auto dealers are plunging into digital tools for marketing, store management and customer retention, Chicago's Rizza Cars has become a star practitioner. The six-store retailer is a case study of a traditional dealership group transforming in a new era of operating technologies.... Read More »Auto loan delinquencies, repossessions rise
12:01 am U.S. ET | May 20, 2013
Auto loan delinquency and repossession rates rose in the first quarter fueled largely by an increase in subprime loans, Experian Automotive said last week.... Read More »How dealers can avoid thefts by employees
12:01 am U.S. ET | May 20, 2013
Dealer Danny McKenna is learning to trust his employees again. Last year McKenna says he discovered that two veteran employees were in collusion and had stolen some $600,000 from him over several years.... Read More »INFORMATION TECHNOLOGY
Snap-Happy
12:01 am U.S. ET | May 20, 2013
Donna Gebers, general manager of East Bay BMW and East Bay Mini in Pleasanton, Calif., makes no apologies for including at least 60 photos of each used vehicle. The 60 photos per used-car listing required of Hendrick-owned stores is at least three times the average number that appear in listings on many third-party shopping sites.... Read More »INFORMATION TECHNOLOGY
Veteran Texas dealer mines data to sell pickups
12:01 am U.S. ET | May 20, 2013
It takes something special to get Hayden Elder's attention now that he has run a Chrysler dealership in Texas for decades. But software installed at Elder Chrysler-Dodge-Jeep-Ram in the past month has turned his head.... Read More »It's official: Tundra is a bit player in pickups
12:01 am U.S. ET | May 20, 2013
Gone are the days when Toyota expected to challenge Detroit's dominance in full-sized pickups. "We're never going to challenge the Big 3 in terms of volumes," said Jim Lentz, CEO of Toyota's North American region.... Read More »Dealers
12:01 am U.S. ET | May 20, 2013
Dealerships in this report: Majestic Honda in Lincoln, R.I.; Heritage Chrysler-Dodge-Jeep-Ram Owings Mills in Owings Mills, Md.; Miller's Chrysler-Dodge-Jeep-Ram in Martinsburg, W.Va.; Maita Toyota in Sacramento, Calif.; and Gilroy Toyota in Gilroy, Calif.... Read More »European car sales post 1st gain in 19 months
5:19 am U.S. ET | May 17, 2013
European car sales rose for the first time in 19 months as a gain in consumer sentiment in countries using the euro led to rebounds in Germany and Spain. Still, the European auto market is at a two-decade low, and industry executives are forecasting a drop of about 5 percent for 2013 amid a recession in the 17-nation euro zone.... Read More »
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Special Report
 Toyota's Lentz: 'It's really a three-horse race'Toyota's Jim Lentz believes the Camry will extend is 11-year reign as the best-selling car in the United... Mon., May 20» Watch the Video |
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