BMW exec says brands need to take more risks
Automakers must be prepared to take more risks to reach digital natives and not shy away from edgy subject matter, BMW marketing executive Hildegard Wortmann said.
Audi to star in new Spider-Man movie
Audi is giving moviegoers an exclusive first look at the 2018 Audi A8 on July 7 as Spider-Man: Homecoming hits theaters. Audi also plans to show off two other vehicles in the movie.
Dealership taps local roots, social media to gain customer pay work
Ganley Subaru East saw great results after overhauling its service marketing strategy last year. The suburban Cleveland dealership put most of its effort into email and other online platforms.
Tracking online shoppers from ad to action
A new tool from Google aims to give digital advertisers deeper insight into the consumer's shopping journey.
Jaguar teams up with British tennis star Andy Murray to present new sport wagon
Jaguar teamed up with fellow Brit and world No. 1 tennis player Andy Murray to present its all new XF Sportbrake.
'Where can I fill up?': Toyota deploys Watson Ads to pitch Prius Prime
Toyota is using artificial intelligence to push the environmentally-friendly Prius Prime on the Weather Channel app and weather.com.
Bentley hires Nissan exec for Americas sales post
Bentley tapped a veteran automotive executive from Nissan, Mike Rocco, to become vice president of sales and operations -- a new post -- for the British car brand's Americas division.
Amazon plans to sell cars in Europe
Amazon is arming itself for a digital assault on the retail automotive sector and is sounding the attack in Europe first, well-informed sources have told Automobilwoche.
Foreign automakers invoke Reagan ad to spotlight U.S. manufacturing
Global Automakers' 'Morning in America' ad sounds upbeat themes, but reflects anxiety among automakers, foreign and domestic, about the political climate.
Ford CEO Hackett's Silicon Valley success solidified on HBO
On a recent episode of HBO's "Silicon Valley," a box from Steelcase Inc. — the furniture company Ford CEO Jim Hackett formerly led — was prominently sitting in a new venture firm's office behind actor Haley Joel Osment.
Getting past Gmail's goalies
Gmail's tough spam filters can make it difficult for well-meaning dealers to get through to their customers.
For Caddy in China, it pays to be unusual
Cadillac's American heritage is something young Chinese customers appreciate, says Chief Marketing Officer Uwe Ellinghaus, and something German competitors can't match.
Can a concept car help move metal?
Some customers have been heading to Cadillac showrooms to inquire about the Escala they saw in TV ads, only to find out that it's not for sale, and never will be.
Chevy drops sponsorship of Detroit's Woodward Dream Cruise
Chevrolet, citing a review of its marketing efforts, has backed out of its longstanding sponsorship of the Woodward Dream Cruise, a rolling celebration that honors the Motor City's heritage.
Facebook is determined to build auto ties
Facebook is seeking to boost advertising from the auto industry, a challenge because unlike movie tickets or shoes, consumers don't really buy new cars online.
GMC launches ad campaign with 'Like a Pro' tag line
GMC is trying to make more of an emotional appeal to consumers by launching an ad campaign that focuses on its buyers' lives with their vehicles, using the tag line "Like a Pro."
Tesla's gallery on wheels
Tesla is touring North America with a “mobile design studio” housed in an Airstream trailer pulled by a Model X.