Detroit's auto show needs to escape the winter

The merits of moving the Detroit auto show from January to October are obvious. It's time to quit staging the show in the depths of winter.

Daughter's digital digging helps mom make a deal

When my mom in New Jersey sought help buying a car, I went online to see what I could do from Michigan.

More money for marketing, BMW dealers say

With a long lineup of new and redesigned vehicles coming in the next year, BMW dealers think the automaker should increase its marketing spend.

New Cadillac CMO comes full circle

Deborah Wahl's appointment as Cadillac's new global chief marketing officer puts her in an exclusive group of executives to complete the Detroit 3 trifecta.

Lexus basks in 'Black Panther' glow

Going into the Black Panther marketing collaboration was a bit of a risk, given the ever-present danger of a heavily hyped movie falling flat. Instead, Lexus finds itself in the middle of a cultural phenomenon.

Carmakers tone down their booth models in Geneva

Automakers such as Toyota and Nissan have decided to tone down the appearance of their human models in Geneva, marking a potential sea change for an industry that has long pandered to male customers.

Ram's MLK spot a great reminder

I applaud Vince Bond for his stance on Ram’s use of Martin Luther King Jr.’s ode to service in the brand’s Super Bowl commercial.

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