Safety-minded Volvo takes some chances

Volvo hopes so as it takes bold steps to re-establish itself as more than a niche brand for staid college professors and safety-obsessed parents.

UPDATED: 5/22/18 4:18 pm ET - adds CR statement, details
UPDATED: 5/21/18 3:47 pm ET - adds details
Tesla Model 3 braking, controls draw rebuke in Consumer Reports tests

Consumer Reports won't recommend Tesla's compact Model 3 because of the electric car's long stopping distances and difficult-to-use controls.

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MORE MARKETING NEWS SALES DEALERS
Auto shows scramble to remain relevant

BMW's decision to unveil a car in a video game illustrates how the digital era is transforming the way automakers introduce vehicles, forcing Detroit and other big auto shows to figure out how to stay relevant.

How the extravagant Tokyo show lost its mojo

Back in its crazy, hazy heyday, the Tokyo Motor Show was the place to be. Even after Japan's economic miracle deflated in the late 1990s, the show sustained much of its allure. But then it was unceremoniously knocked off-kilter by a brutal one-two punch.

The long and painful birth of Genesis

As thorny as Genesis' retail rework has been, the U.S. dealer showdown is just one of many trials testing global brand chief Manfred Fitzgerald as he births a luxury brand. Zoom out to the global scale, and Genesis is clearly a work in progress on other measures, too.

Can tamer TrueCar be true to itself?

Under Chip Perry, TrueCar is not a different company, but it's a very different brand, casting itself more clearly as the friend of the auto dealer. In the process, TrueCar gave up some of what made it distinctive in a sea of lead generators.

Mazda picks up a German accent

While Mazda can't pass itself off as a luxury brand, the mix of quality, handling and design have proved potent enough to draw upscale consumers who drive German cruisers.

Lincoln's unlikely comeback journey

In mid-2011, a rival CEO snidely suggested someone should "sprinkle holy water" on Lincoln. But instead of planning for a funeral, the brand's executives were quietly crafting a plan that would eventually lead Ford's luxury marque back to relevance.

Automakers got game

Some of the world's biggest automotive badges are affixed to marketing vehicles — professional sports stadiums in particular.

COMMENTARY: Douglas A. Bolduc
A quest to ban banality

Former BMW chief designer Chris Bangle has strong feelings about the future of car design. He believes companies should be doing more to stand out from their rivals. This includes doing away with something he was once in charge of at his former employer: establishing a common design language for the entire brand.

'The two extremes' of Porsche

Thousands of Porsche enthusiasts gathering in California this fall give the automaker the perfect chance to sell the brand's most loyal consumers on its new EV offerings.


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