Marketing
 

Acura targets millennials in musical social campaign for ILX

12:01 am U.S. ET | March 27, 2015
Acura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through sound.... Read More »

Acura targets millennials in musical social campaign for ILX

5:29 pm U.S. ET | March 26, 2015
Acura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through sound.... Read More »

Dodge monkeys around with CGI in new ads

4:06 pm U.S. ET | March 26, 2015
Enforcing Dodge Law is serious business.... Read More »

Ford aims to triple exports from India with new plant

4:09 am U.S. ET | March 26, 2015
Ford plans to triple exports from India with a new $1 billion plant, offsetting slower sales inside the country with a push to sell more local...... Read More »

GM switches ad agencies for Silverado

9:11 am U.S. ET | March 26, 2015
General Motors said it has moved its Chevrolet Silverado ad account from Publicis Groupe's Leo Burnett to Interpublic's Commonwealth.... Read More »

Pininfarina investor confirms Mahindra's interest in acquisition

5:39 am U.S. ET | March 26, 2015
Pininfarina's controlling shareholder, Pincar, confirmed that India's Mahindra & Mahindra has expressed interest in buying the Italian car designer.... Read More »

'Top Gear' host Jeremy Clarkson fired by BBC

1:19 pm U.S. ET | March 25, 2015
The BBC today dropped British "Top Gear" motoring show host Jeremy Clarkson, who built a global fan base while repeatedly causing offence with...... Read More »

Two Delphi employees among France plane crash victims

6:26 am U.S. ET | March 25, 2015
Two Delphi Automotive Systems employees were among passengers on a German plane that crashed in a remote part of the French Alps Tuesday killing all...... Read More »

Mercedes plant has highest per-hour labor cost in U.S.; VW and BMW pay least

4:42 am U.S. ET | March 24, 2015
Workers at Daimler's Mercedes-Benz Alabama plant have the highest hourly pay among employees at U.S.... Read More »

BMW CEO sees EV initiatives helping i3 sales in key markets

12:01 am U.S. ET | March 24, 2015
BMW CEO Norbert Reithofer sees political initiatives in a number of the carmaker's key markets as important in helping to boost sales of the i3...... Read More »

J.D. Power, MarketShare alliance to help automakers balance marketing, incentive spending

3:04 pm U.S. ET | March 23, 2015
J.D.... Read More »

Death toll from defective GM ignition switches rises by 7 to 74

11:15 am U.S. ET | March 23, 2015
The death toll from General Motors' defective ignition switch has risen by seven more fatalities from a week earlier to 74, the administrator of GM's...... Read More »

Pirelli to be bought into by ChemChina in $7.7 billion deal

3:37 am U.S. ET | March 23, 2015
China National Chemical will buy into Pirelli in a $7.... Read More »

Volkswagen will cut production, jobs at Russian plant

5:55 am U.S. ET | March 23, 2015
Volkswagen said it will reduce shifts and lay off at least 150 workers at its car plant in Kaluga, Russia, as demand shrinks.... Read More »

Infiniti, auto advertisers see digital boost from March Madness

7:45 pm U.S. ET | March 20, 2015
March Madness upsets are good for business and are keeping fans engaged in the NCAA men's basketball tournament -- and within the sights of auto...... Read More »

GM's Russia sales hit by low adaptability to consumers, ruble fall, report says

4:59 am U.S. ET | March 19, 2015
Low adaptability to Russian consumer needs as well as the fall in the ruble are the main reasons behind a decline in demand for General Motors' cars...... Read More »

Porsche seeks better 'connected car' technology, exec says

9:47 am U.S. ET | March 19, 2015
Porsche is working to develop a more "connected car" that better integrates mobile technology into vehicles without distracting drivers.... Read More »

Acura mixes a little 'memeness' with March Madness

6:15 pm U.S. ET | March 19, 2015
Acura is adding a little “memeness” to March Madness with a digital promotion on ESPN.com.... Read More »

BMW CEO signals core brand may lose global volume sales crown

8:14 am U.S. ET | March 18, 2015
BMW may surrender its position as the No.... Read More »

Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
Newsletters & Alerts
News by Brand