Marketing

Return to the auto show — before it's too late

When automakers skip out on auto shows, they shirk their shared responsibility to their dealers and send a cold message to their existing customers.

Automaker's 75-year advertising relationship dates back to Henry Ford

Ford's stunning decision this week to replace WPP with BBDO as its lead creative ad agency upends a relationship that began 75 years ago, when Henry Ford was still steering the automaker.

UPDATED: 10/8/18 3:34 pm ET - adds details

Software helps auto retailer fine-tune marketing

A dealership group in the Great Plains has found a way to fine-tune its marketing spending and put more emphasis on the online channels where its customers are surfing.

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UPDATED: 10/8/18 3:34 pm ET - adds details
Ford switches creative ad agency work to BBDO from WPP

Ford, following a five-month review of its advertising efforts, said BBDO will replace longtime partner WPP as its lead creative ad agency. WPP will retain a role in what Ford calls a new multi-agency advertising model. WPP will continue to lead advertising efforts for Lincoln.

Record turnout at Rennsport

Porsche's Rennsport Reunion was an opportunity to rub shoulders with Porsche racing legends, marvel at their winning machines and celebrate the company's 70th birthday.

UPDATED: 9/26/18 3:03 pm ET - adds details
GM returning Cadillac HQ to Michigan from New York

General Motors is moving Cadillac's headquarters back to Michigan roughly three years after the brand moved to New York City's trendy SoHo neighborhood. The decision comes less than six months after GM executives ousted Cadillac President Johan de Nysschen in exchange for GM lifer Steve Carlisle.

Ford starts online sales in U.K.

Ford has attempted online sales twice previously in the U.K., its biggest European market, without success. The automaker now believes the market is ready.

How Kia's new Telluride rumbled onto the runway

The surprise sneak peek at New York Fashion Week was another example of Kia showing up in unexpected places, such as the luxury sports sedan segment and the top tier of the industry's quality rankings.


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