Camry, Accord ready to rumbleNov. 19
The marketing efforts underway at Toyota and Honda aren't just about the horse race or bragging rights. They're about keeping these titans of the midsize car segment — both of them just redesigned for the 2018 model year — relevant in a marketplace where crossovers are king.
Factories can help turn browsers into buyersNov. 18
GM's parting with Russia has been such sweet sorrowNov. 20
Facebook updates ad features to convert mobile shoppersNov. 16
Volvo pulls ads from Hannity show amid Moore sex scandal coverageNov. 14
Chevy celebrates its 'Legends'Nov. 13
Ford's Marakby says computing power key to self-driving successNov. 13
Buick-GMC won't change what worksNov. 11
Nissan's 'Star Wars' sequelNov. 11
Lexus acquires naming rights to Detroit velodromeNov. 10
VW names agency exec Zabel to head U.S. marketingNov. 8
Volkswagen of America named a California advertising agency executive as vice president of marketing. Jim Zabel, managing director of Omni Advertising in Los Angeles and a former account manager for the Hyundai and Honda brands, will start Nov. 27.
Humvee maker sues Activision over 'Call of Duty' video game seriesNov. 8
The maker of Humvee military vehicles filed a lawsuit accusing Activision Blizzard of reaping billions of dollars by incorporating its trademarks without permission in its flagship "Call of Duty" video game franchise.