New Dodge ad campaign launched with tagline 'Domestic. Not Domesticated'Fri, 29, Jul 2016
Dodge is launching a new ad campaign with the tagline "Domestic. Not Domesticated." The brand, which had been running a Wieden & Kennedy campaign hearkening back to founding brothers John and Horace Dodge, has shifted gears with a pair of new ads backed by the Metallica song "Fuel."
AutoNation expands TrueCar pilot, in latest sign of reconciliationFri, 29, Jul 2016
After getting good results in an initial pilot program, AutoNation will expand its use of TrueCar to at least 23 more dealerships. After a bitter break in 2015, the third-party lead provider could be back in place at all AutoNation stores by the end of the year.
Mercedes pulls ad challenged by safety groupsThu, 28, Jul 2016
Mercedes-Benz USA is pulling an ad for the redesigned 2017 E-class sedan after consumer and safety advocates on Wednesday called the spot misleading in its depiction of the vehicle’s driver-assist systems.
Mercedes challenged over 'Drive Pilot' TV adWed, 27, Jul 2016
Consumer and auto safety advocates have called on the FTC to investigate Mercedes-Benz over a TV commercial for the 2017 E-class, saying the ad could mislead consumers by overstating the capability of automated driving systems available on the sedan.
Vehicle-shopping app swipes a dating ideaMon, 25, Jul 2016
A new app allows shoppers to swipe through images of new and used vehicles gathered from more than 29,000 dealership sites across the U.S.
Mini campaign will defy labels during OlympicsThu, 21, Jul 2016
Olympic boxing gold medalist Claressa Shields has dealt with a bevy of labels in her life. Shields -- who captured a gold medal during the London games in 2012 -- is one of eight current and former U.S. Olympians featured in the latest round of Mini's “Defy Labels” campaign.
FCA salutes JeepMon, 25, Jul 2016
A unique Jeep Wrangler rolled down the assembly line in Toledo, Ohio, on July 15, looking like a combat zone "jeep" of the distant past.
Metaldyne Performance Group to consolidate 8 brandsWed, 20, Jul 2016
Powertrain components supplier Metaldyne Performance Group will consolidate its eight brands following a merger nearly two years ago. All brands will fall under the MPG moniker.
BMW N.A. retains Interpublic's UM for media workWed, 20, Jul 2016
Interpublic Group's UM has retained BMW's North American media planning and buying account after a review. The agency has also picked up media planning for BMW-owned Mini, after previously handling buying.
Tesla Motors changes web address to Tesla.comTue, 19, Jul 2016
Tesla Motors has changed its internet address from teslamotors.com to tesla.com, hinting at a possible company name change as part of CEO Elon Musk's latest and still undisclosed "master plan."
GM boosts discounts on big pickups as summer truck war heats upFri, 15, Jul 2016
GM more than doubled discounts on some of its large pickups in July's first 10 days after U.S. sales of the highly profitable models fell last month despite ads attacking the durability of Ford's aluminum-bodied trucks.
Consumer Reports urges Tesla to disable auto steering functionThu, 14, Jul 2016
Consumer Reports on Thursday urged Tesla Motors to disable the automatic steering function in its Autopilot driving-assist system, which is under investigation by U.S. safety regulators after a fatal crash.