Toyota

WATCH THE VIDEOS

Did automakers' Super Bowl ads hit or miss with (or without) celebs?

1:15 pm U.S. ET | Feb. 1, 2015
The Super Bowl's pregame teaser barrage is officially over. Now it's time for the main event. So far, it's been the year of the celebrity for auto advertisers....
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NEWS ANALYSIS

TRW recall shows the mess life-saving airbags have become

6:51 am U.S. ET | Feb. 1, 2015
Federal regulators' push for a second recall of 2.1 million cars and trucks whose airbags could go off while driving delivered more cautionary tales about a complex life-saving technology that's had a very bad year....
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Toyota thinks TRD to win younger buyers

12:01 am U.S. ET | Feb. 1, 2015
Since 2007, Toyota has been racing the nation's best-selling car, its Camry sedan, in the nation's most-watched motor sports series: NASCAR. Now, it hopes to finally leverage some of that track cred in the showroom as part of President Akio Toyoda's bid to zest up the brand's stodgy image and win over younger shoppers....
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Toyota, Honda, Fiat Chrysler must do 'follow up' recalls of 2.12 million vehicles

10:55 am U.S. ET | Jan. 31, 2015
Honda, Toyota and Fiat Chrysler will do "follow up" recalls of about 2.12 million vehicles with defective electronic control units that can cause airbags to inadvertently deploy, federal safety regulators said today. The recall affects about 1 million vehicles from Toyota, 374,177 from Honda and 753,176 from Fiat Chrysler....
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Denso to expand Tenn. plant, add 400 jobs

11:24 am U.S. ET | Jan. 30, 2015
Denso, the world’s second-largest automotive supplier, is set to expand a plant and add about 400 employees in Athens, Tenn....
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BMW, Toyota may cooperate on entry-level Mini, report says

Jan. 30, 2015 06:01 CET
BMW and Toyota may cooperate on a small, decontented entry model for the Mini lineup that would be called the Minor, a German media report said. Toyota could sell its own version of the car, which may be called the Starlet, the report added....
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ANE's February e-magazine goes live Monday

Jan. 30, 2015 06:01 CET
The latest issue of the Automotive News Europe monthly e-magazine goes live on Monday, Feb. 2. This month's edition looks at Europe's big 2014 sales winners and explains why 2015 is off to a positive start....
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Toyota recalls 52,000 Avalons to fix potential wiring fire hazard

10:13 am U.S. ET | Jan. 29, 2015
Toyota Motor Sales USA said it plans to recall about 52,000 Avalon sedans from the 2011-12 model years for wiring that could cause a fire....
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Toyota to move to merit-based pay for Japan factory workers, report says

8:40 pm U.S. ET | Jan. 26, 2015
Toyota will change the way it pays factory workers, focusing on their performance rather than their seniority, the Nikkei reported on Monday....
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Super Bowl advertisers hype their messages early and often

12:01 am U.S. ET | Jan. 26, 2015
Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."...
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Toyota sees sales boost from trucks, Tacoma

12:01 am U.S. ET | Jan. 25, 2015
Toyota Motor Sales plans to top 2.4 million in US sales this year across its Toyota, Lexus and Scion divisions, up from 2.37 million units last year. Some of that extra volume will come when the redesigned 2016 Tacoma pickup truck reaches showrooms during the fourth quarter, executives said Sunday....
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JOHN IACONO, LEXUS NATIONAL DEALER ADVISORY COUNCIL

New products, strong margins delight Lexus dealers

2:00 pm U.S. ET | Jan. 24, 2015
Lexus expanded its lineup to 11 nameplates from nine last year with the new NX crossover, for which Lexus is targeting 40,000 sales in 2015, and the sporty RC coupe that's attracting new customers to the brand. Dealers will get a boost this year from a redesigned RX and an F performance version of the GS sedan....
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JAMES B. TREECE

Building a new fortress to protect data

2:00 pm U.S. ET | Jan. 23, 2015
When it comes to protecting sensitive data against hackers, the days of building thick digital walls and moat are over....
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VINCE BOND JR.

Toyota channels Muhammad Ali for Camry Super Bowl spot

1:59 pm U.S. ET | Jan. 23, 2015
Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. “How Great I Am” was originally slated to run pre-game, but Toyota confirmed today that it will now run in the first quarter....
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Vehicles get fixed while customers sleep

2:00 pm U.S. ET | Jan. 23, 2015
In Durham, N.C., Honda customers can drop off their vehicles at the local dealership for service as late as 9 p.m. during the week, get a shuttle ride home and pick up their repaired cars by 7 a.m. the next day....
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Toyota's Carter says dealerships must change to look like new customers

1:30 pm U.S. ET | Jan. 22, 2015
Successful auto dealers must make their dealerships look like their future customers with more women, minorities and the young, Toyota's head of automotive operations in the US says....
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JAY CALDWELL, NATIONAL TOYOTA DEALER ADVISORY COUNCIL

Dealers to Toyota: 'We need more trucks'

12:00 pm U.S. ET | Jan. 22, 2015
With two-thirds of the market share for compact pickups, Toyota dealers are looking to continue their dominance with the arrival of the redesigned Tacoma and plans to increase production by adding a third shift to its Tijuana, Mexico, plant....
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Q&A WITH GREG JACKSON | CEO, PRESTIGE AUTOMOTIVE GROUP

Minority dealers still don't reflect minority purchases

12:00 pm U.S. ET | Jan. 22, 2015
Today, Prestige CEO Greg Jackson owns four dealerships in southeastern Michigan that sold 10,177 new Cadillac, Ford, Toyota and Mercedes-Benz vehicles last year....
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Toyota may lose global sales lead to VW without new China strategy

Jan. 22, 2015 11:11 CET
Toyota remained the best-selling automaker worldwide in 2014 ahead of VW and GM, but the company may lose the sales crown this year as it falls behind in China, where rivals are expanding fast....
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Toyota keeps top spot despite strong VW challenge

2:16 am U.S. ET | Jan. 21, 2015
Toyota defended its crown as the world's biggest automaker in 2014, keeping a slim lead over Volkswagen. But Toyota forecast sales to slump 1 percent in the current calendar year, on the back of slowing demand in Japan and emerging markets....
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DOUGLAS A. BOLDUC

Why VW is closer than ever to global No. 1

5:26 am U.S. ET | Jan. 21, 2015
Volkswagen Group has reason to celebrate. Toyota seemingly conceded the title of world's largest automaker to its German rival 21 days into the new year....
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Why auto show display design is tricky

3:21 pm U.S. ET | Jan. 21, 2015
Automakers and suppliers spent an estimated $300 million building out displays for this year's Detroit auto show. Scott Kellner, vice president of marketing for display maker George P. Johnson Co., says display spending is getting smarter, not larger....
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DOUGLAS A. BOLDUC

Why VW is closer than ever to global No. 1

5:26 am U.S. ET | Jan. 21, 2015
Volkswagen Group has reason to celebrate. Toyota seemingly conceded the title of world's largest automaker to its German rival 21 days into the new year....
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Toyota supplier weighs raising airbag capacity as demand climbs

9:35 am U.S. ET | Jan. 21, 2015
Toyoda Gosei, a supplier part-owned by Toyota, is considering increasing its capacity for making airbags to cater to expanding global demand for the safety devices....
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RICHARD TRUETT

Why tomorrow's sports cars will have mixed pedigree

11:00 am U.S. ET | Jan. 20, 2015
It would have been unthinkable even a few years ago that Mazda would share the MX-5 Miata with another company....
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