Lynk & CO's quest to build a brand from scratchJuly 20
Former GM and Toyota executive Alain Visser has been tasked with building Lynk & CO from scratch. The new brand intends to focus on connectivity and sharing as core features, Visser told Automotive News Europe.
Lynk & CO boss says simplicity is key to brand's successJune 21
Lynk & CO picks San Francisco as U.S. beachheadApril 19
Lynk & CO promises lifetime warranties, free connectivity as sedan concept debutsApril 17
Lynk & CO aims to fix broken dealer modelFeb. 6
Young buyers prefer Lynk & CO's direct-sales model, dealers toldJan. 27
Alain Visser, senior vice president at Geely's new Lynk & CO unit, told a room full of dealers that the brand is going to offer cars direct-to-consumer through a subscription model, so drivers can replace their vehicles every two years.
Cox, Lynk execs on Retail Forum rosterJan. 9
China's Lynk & CO plans to redefine car ownershipDec. 23, 2016
Geely Automobile's new global marque, Lynk & CO, plans to challenge volume brands starting in 2018 by offering models designed and engineered in Sweden, built in China and sold at extremely competitive prices thanks to direct distribution. Sales and marketing chief Alain Visser discusses product and distribution strategy.