Alain Visser

Volvo to start online car sales, skip some big auto shows

Dec. 15, 2014 08:39 CET

Volvo will start selling vehicles online as it rolls out new models. The automaker plans to have all its car lines offered digitally in all its markets, sales chief Alain Visser said....
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Volvo to skip most auto shows; focus will be on Detroit, Geneva, China

2:39 am U.S. ET | Dec. 15, 2014

Volvo is shifting its focus from auto shows to market more directly to buyers as part of a broader realignment of its marketing efforts that will place more focus on digital outreach. Starting next year, the company will take part in just one auto show per region, including the Detroit and Geneva auto shows....
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