Lynk & CO aims to fix broken dealer modelMon, 06, Feb 2017
Young buyers prefer Lynk & CO's direct-sales model, dealers toldFri, 27, Jan 2017
Alain Visser, senior vice president at Geely's new Lynk & CO unit, told a room full of dealers that the brand is going to offer cars direct-to-consumer through a subscription model, so drivers can replace their vehicles every two years.
Cox, Lynk execs on Retail Forum rosterMon, 09, Jan 2017
China's Lynk & CO plans to redefine car ownershipFri, 23, Dec 2016
Geely Automobile's new global marque, Lynk & CO, plans to challenge volume brands starting in 2018 by offering models designed and engineered in Sweden, built in China and sold at extremely competitive prices thanks to direct distribution. Sales and marketing chief Alain Visser discusses product and distribution strategy.
Volvo picks consultant as new sales boss; Visser moves to GeelyWed, 30, Sep 2015
Volvo to skip most auto shows; focus will be on Detroit, Geneva, ChinaMon, 15, Dec 2014
Volvo is shifting its focus from auto shows to market more directly to buyers as part of a broader realignment of its marketing efforts that will place more focus on digital outreach. Starting next year, the company will take part in just one auto show per region, including the Detroit and Geneva auto shows.
Volvo will launch online car sales, skip most auto showsMon, 15, Dec 2014
Volvo will start selling vehicles online as it rolls out new models, offering all its car lines digitally in all its markets. Volvo is also shifting its focus from auto shows to market more directly to buyers. Starting next year, the company will take part in just one motor show per region.