Web

AutoWeb sells Web traffic -- but it's not stopping there

11:56 am U.S. ET | Feb. 14, 2015

There’s another Web traffic source for dealers to use. Miami-based AutoWeb is an online search company that allows dealers to see which vehicles potential shoppers are interested in....
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VINCE BOND JR.

BLOG: How automakers fared capturing eyeballs during the Super Bowl

5:09 pm U.S. ET | Feb. 2, 2015

Super Bowl advertisers used a variety of tactics to capture eyeballs Sunday night. It's about moving metal. But before they can do that, they need to draw consumers in....
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TrueCar says more than half of its web traffic now is mobile

8:13 pm U.S. ET | Jan. 21, 2015

As technology plays a more pivotal role in the vehicle-shopping process, mobile shoppers, for the first time, have begun to make up the majority of TrueCar's web traffic....
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Volvo to skip most auto shows; focus will be on Detroit, Geneva, China

2:39 am U.S. ET | Dec. 15, 2014

Volvo is shifting its focus from auto shows to market more directly to buyers as part of a broader realignment of its marketing efforts that will place more focus on digital outreach. Starting next year, the company will take part in just one auto show per region, including the Detroit and Geneva auto shows....
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Toyota sponsors new 'People Now' show on Web

5:39 pm U.S. ET | Sept. 3, 2014

Toyota, in a move to expand its digital media marketing efforts, began sponsoring a new entertainment Web program that debuted Wednesday....
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Dealer website provider Search Optics acquires DigiGo

3:34 pm U.S. ET | Aug. 19, 2014

Search Optics, a growing provider of dealer websites and digital marketing services, has purchased KPA's DigiGo division, formerly known as TK Carsites. Terms were not disclosed....
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THE GM RECALL

GM expands website for owners of recalled vehicles

12:18 pm U.S. ET | Aug. 19, 2014

General Motors' website for owners of its vehicles recalled for faulty ignition switches has been expanded to include all 20 models involved, the automaker said....
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JAMIE LaREAU

BLOG: With Gen Y, where is online selling headed?

8:07 am U.S. ET | June 14, 2014

Imagine buying a car while picking up milk and eggs. Bryan Murphy’s friend did that. His story illustrates how comfortable Gen Y buyers are buying anything online -- even cars....
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AutoWeb pay-per-click ad startup to expand in Detroit, begin hiring

1:01 pm U.S. ET | May 29, 2014

A Miami-based automotive advertising startup is expanding in Detroit with the launch of its pay-per-click ad platform. AutoWeb is hiring account managers and account executives, said Angel Gambino, founder of The Alchemists Collective LLC, an economic development firm working to build business in Detroit....
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MARK RECHTIN

BLOG: Is the purchase funnel dead?

11:19 am U.S. ET | May 14, 2014

The automotive purchase funnel has been written in stone for decades. While more data than ever are available on consumer habits, those habits are becoming less predictable. Is it time to reconsider this longtime marketing methodology of generating sales?...
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