Ulrich Hackenberg

Audi has no plans for rival to BMW's minivans

March 20, 2015 06:01 CET

Audi development boss Ulrich Hackenberg says the automaker does not need minivans to reach its target of 2 million annual sales -- in contrast to BMW, which has launched two compact minivans to help attract family buyers....
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Audi plans to give EVs stand-out looks

March 12, 2015 06:01 CET

Audi wants its future electric vehicles to stand out from its conventionally powered models by giving them their own design language, the automaker's development chief said....
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2015 GENEVA AUTO SHOW

Audi will offer Q7 as diesel or gasoline plug-in hybrid

March 7, 2015 06:01 CET

Audi will offer its Q7 large SUV with multiple plug-in hybrid variants: a diesel-electric for Europe and a gasoline-electric version for the U.S. and China. The Q7 e-tron quattro will be Audi's second plug-in hybrid. It currently offers a gasoline-electric plug-in variant of the A3....
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Audi R8 e-tron signals shift by German automakers to high-end EVs

March 4, 2015 16:12 CET

German carmakers are shifting their focus towards high-end electric vehicles such as the Audi R8 e-tron and away from cheaper city cars in an effort to revive environmentally-friendly but unpopular zero-emission vehicles....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Audi exec takes aim at fully autonomous driving

Feb. 4, 2015 06:01 CET

Audi plans to start offering advanced self-driving features in its cars by the end of next year, with fully autonomous vehicles expected to be ready for serial production within 10 years, Ulrich Hackenberg, the automaker's technology boss, said....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Check out the ANE e-magazine for February

Feb. 2, 2015 06:01 CET

The latest issue of the Automotive News Europe monthly e-magazine is ready for you to view. This month's edition looks at Europe's big 2014 sales winners and explains why 2015 is off to a positive start....
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Q&A

Audi pushes toward fully autonomous cars

12:01 am U.S. ET | Feb. 2, 2015

Audi plans to start offering advanced self-driving features in its cars by the end of next year. The company's technology boss, Ulrich Hackenberg, meanwhile, expects fully autonomous vehicles to be ready for serial production within 10 years....
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ANE's February e-magazine goes live Monday

Jan. 30, 2015 06:01 CET

The latest issue of the Automotive News Europe monthly e-magazine goes live on Monday, Feb. 2. This month's edition looks at Europe's big 2014 sales winners and explains why 2015 is off to a positive start....
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LUCA CIFERRI

BLOG: Why Audi over-engineered its fuel cell

12:01 am U.S. ET | Nov. 28, 2014

Audi r&d boss Ulrich Hackenberg provided a concise answer when asked why the carmaker's fuel cell also needs plug-in hybrid technology....
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2014 PARIS AUTO SHOW

Audi reveals open-air TT with faster, lighter top

Sept. 24, 2014 19:53 CET

Audi says the softtop on its new TT Roadster is lighter and opens faster than on the model it will replace. Audi revealed a photo of the cabriolet Wednesday ahead of its public debut at the Paris auto show next week....
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Audi at work on a 3rd TT variant

12:01 am U.S. ET | Sept. 22, 2014

Audi r&d chief Ulrich Hackenberg says a third variant of the TT compact sports car is in the works....
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Audi set to add third TT variant

Sept. 12, 2014 13:21 CET

Audi has given the strongest hint so far that it intends to add an SUV/crossover derivative to its TT compact sports car lineup. An SUV variant would allow Audi to boost sales of the TT range in an increasingly popular vehicle segment....
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BLOG: Walter de Silva: Italy's loss, VW's gain

6:37 am U.S. ET | June 13, 2014

Walter de Silva had to leave Italy to become a legend in the vehicle design world. It's a common story in a country that fails to nurture its best and brightest....
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BEIJING AUTO SHOW

Compact crossover likely to be 4th entry in Audi's TT lineup

12:01 am U.S. ET | April 28, 2014

Audi's TT Off-road Concept, a compact crossover unveiled at the auto show here, is expected to become the fourth member of the sporty TT family....
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Lamborghini helps give parent Audi a technical edge

April 17, 2014 11:43 CET

Lamborghini will showcase the Huracan LP 610-4, its newest technology-packed supercar at the Beijing auto show, with the model set to spice up its parent company Audi's own offerings....
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