Ulrich Hackenberg

Audi set to add third TT variant

Sept. 12, 2014 13:21 CET
Audi has given the strongest hint so far that it intends to add an SUV/crossover derivative to its TT compact sports car lineup. An SUV variant would allow Audi to boost sales of the TT range in an increasingly popular vehicle segment....
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Walter de Silva: Italy's loss, VW's gain

6:37 am U.S. ET | June 13, 2014
Walter de Silva had to leave Italy to become a legend in the vehicle design world. It's a common story in a country that fails to nurture its best and brightest....
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BEIJING AUTO SHOW

Compact crossover likely to be 4th entry in Audi's TT lineup

12:01 am U.S. ET | April 28, 2014
Audi's TT Off-road Concept, a compact crossover unveiled at the auto show here, is expected to become the fourth member of the sporty TT family....
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Lamborghini helps give parent Audi a technical edge

April 17, 2014 11:43 CET
Lamborghini will showcase the Huracan LP 610-4, its newest technology-packed supercar at the Beijing auto show, with the model set to spice up its parent company Audi's own offerings....
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DOUGLAS A. BOLDUC

Hackenberg's next Audi R8 could rock the EV world

7:27 am U.S. ET | March 11, 2014
Audi technology boss Ulrich Hackenberg believes the R8 E-tron supercar's 450km range could change the way people think of electric cars....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Audi tech boss has high expectations for brand's first plug-in hybrid

March 7, 2014 06:15 CET
Ulrich Hackenberg, Audi's technology boss, sees alternative powertrains such as plug-in hybrids as the future for his unit....
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Check out the ANE monthly e-magazine

March 3, 2014 06:01 CET
The latest issue of the Automotive News Europe monthly e-magazine is ready for you to view. This edition looks at the vehicles poised to shake up the key minicar segment....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Audi, BMW race to be first with laser headlights

Feb. 17, 2014 06:15 CET
The race is on. BMW has announced plans to offer optional laser headlights on its new i8 plug-in hybrid supercar, while Audi has promised to get the technology to market even faster....
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LUCA CIFERRI

Google, smartwatches, self-driving cars dominate at CES

12:01 am U.S. ET | Jan. 9, 2014
There will be more Google in your next car and your first smartwatch might come from an automaker rather than a computer maker. Those are some of my takeaways from this year's CES....
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Next Audi TT to feature virtual cockpit

Jan. 8, 2014 15:56 CET
The next Audi TT will feature the automaker's virtual cockpit, which is highlighted by a digital instrument panel that displays all the car's information in front of the driver, eliminating the need for a central multimedia interface monitor....
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Audi's top designer Egger will move to Italdesign on Feb. 1

Dec. 19, 2013 06:01 CET
Audi confirmed that its chief designer, Wolfgang Egger, will move to Italdesign Giugiaro, where he will become the design house's styling director on Feb. 1, 2014....
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Audi's top designer Egger will move to Italdesign on Feb. 1

12:01 am U.S. ET | Dec. 19, 2013
Audi confirmed that its chief designer, Wolfgang Egger, will move to Italdesign Giugiaro, where he will become the design house's styling director on Feb. 1, 2014....
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Audi's top designer Egger will move to Italdesign, reports say

Dec. 5, 2013 17:28 CET
Audi's chief designer, Wolfgang Egger, will move to Italdesign Giugiaro as the company's design boss, German press reports said. Marc Lichte, a senior VW designer who was responsible for styling the current Golf, will be Egger's successor, the reports said....
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Audi's aim to top BMW at risk without new technology drive

Nov. 19, 2013 09:57 CET
Audi is showing signs that it's slipping behind its rivals when it comes to technology. Audi's r&d spending last year was far below the amount invested by both BMW and Mercedes owner Daimler. Audi, which is on its third r&d chief in 16 months, will fail to pass BMW as the world's No. 1 premium carmaker by 2018, analysts predict....
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Defying Dad, by building on his legacy

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At Courtesy Auto Group in Illinois, second-generation dealers Ray and Rik Fregia have seen a 30 percent boost in sales this year, thanks largely to million-dollar overhauls at their three stores. Mon., September 15
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