Twitter

$716 million question: Does Twitter spur sales?

12:01 am U.S. ET | Nov. 3, 2014
It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? Depends on whom you ask....
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Tesla stock bounces back 10% after Musk disputes WSJ on Twitter

4:05 pm U.S. ET | Oct. 28, 2014
Tesla CEO Elon Musk tweeted that sales of the electric Model S rose 65 percent in North America last month and reached a “record high” worldwide....
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On Twitter, 140 characters = $716 million in car sales

3:21 pm U.S. ET | Oct. 28, 2014
It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? To tackle this question, the social network released new data today that attempts to show just how much 140 characters are worth....
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Ford bites back at Apple hype: Your tech's old news

12:01 am U.S. ET | Sept. 15, 2014
During the Apple Watch two-hour webcast, Ford used its main Twitter account and the hashtag "#wegotthat2" to joke that its products already offered many of the new devices' most alluring features....
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Acura's new TLX assembly line: Twitter

12:01 am U.S. ET | Aug. 25, 2014
Acura has thrown down the social marketing gauntlet with a nifty new TLX launch campaign that lets the Twittersphere configure the premium sedan within a tweet....
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Acura TLX's new assembly line is on Twitter

5:25 pm U.S. ET | Aug. 21, 2014
Acura is advancing the social marketing spectrum with an interactive TLX launch campaign that allows Twitter users to build their own versions of the premium sedan within a tweet....
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Social media fall flat for car shopping, research finds

12:01 am U.S. ET | Aug. 18, 2014
The body of evidence continues to grow that social media are ineffective for selling vehicles....
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