Twitter

Twitter, eyeing $15 billion auto ad market, says users buy more cars

12:34 pm U.S. ET | Feb. 13, 2014
Twitter, seeking a bigger slice of the more than $15 billion auto-advertising market, said households with users of its service were twice as likely to buy a new car as the average U.S. household....
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C-SUITE TWEETS

For executives, Twitter is a chance to serve the brand and show their human side

12:01 am U.S. ET | Feb. 10, 2014
The Twittersphere is probably the last thing on the mind of new General Motors CEO Mary Barra....
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Ford social strategy: Listen more, push less

12:01 am U.S. ET | Feb. 10, 2014
Automotive marketers and sales executives salivate at the idea of influencing the growing contingent of connected consumers on social networks, but Ford's Scott Monty says there's more to social media than hawking products....
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Game ads work OT on viewers' 'second screens'

12:01 am U.S. ET | Feb. 8, 2014
Right after Peyton Manning's first-quarter interception toss to Seattle Seahawks safety Kam Chancellor in Super Bowl XLVIII, American Honda tweeted out a condolence video of sorts....
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Studies: Auto industry-buyer communication uneven

12:01 am U.S. ET | Jan. 6, 2014
The auto industry is doing a good job fielding social media questions from customers and shoppers, but dealerships too often fail to reach out to vehicle buyers after the sale, according to separate findings in a pair of new studies....
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Reuss closes the book on Facebook

12:01 am U.S. ET | Nov. 11, 2013
Mark Reuss shut down his Facebook account last week after a tart reply to a Web site that wrote dismissively about General Motors' shrinking U.S. market share. But GM's top executive for North America hasn't sworn off social media altogether. He also engaged last week in a friendly (we think) exchange with Chrysler's Ralph Gilles on Twitter....
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'A week didn't go by that I didn't think of quitting'

12:01 am U.S. ET | Oct. 21, 2013
Young Bert Boeckmann was disillusioned with the car business when he joined Galpin Ford in suburban Los Angeles as a salesman 60 years ago....
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DOUGLAS A. BOLDUC

BMW i3 makes massive media gains

12:01 am U.S. ET | Oct. 18, 2013
The BMW i3 is a big Web winner. The electric car's Frankfurt auto show debut led to huge increases in coverage via online news stories, Twitter posts and blog mentions....
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DOUGLAS A. BOLDUC

BMW i3 makes massive media gains

12:01 am U.S. ET | Oct. 18, 2013
The BMW i3 is a big Web winner. The electric car's Frankfurt auto show debut led to huge increases in coverage via online news stories, Twitter posts and blog mentions....
Read More »

 

Tesla's Musk uses Twitter to find engineers for 'autopilot' car

8:15 am U.S. ET | Sept. 19, 2013
Tesla CEO Elon Musk has turned to Twitter to further his goal of developing self-driving cars by posting a “help wanted” ad on the social media site....
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DOUGLAS A. BOLDUC

S class and i8 were Frankfurt Web winners

3:00 am U.S. ET | Sept. 16, 2013
The Mercedes-Benz S class and BMW's i8 plug-in hybrid were the big Web winners from this year's Frankfurt auto show, according to a study....
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Q&A: JIM FARLEY, EXECUTIVE VICE PRESIDENT OF GLOBAL MARKETING, FORD MOTOR CO.

In digital age, 'content factory' always churns

12:01 am U.S. ET | Sept. 16, 2013
Jim Farley's title alone is a mouthful: Ford Motor Co. executive vice president of global marketing, sales, service and Lincoln....
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Dealers: Ignore online critics at your peril

12:01 am U.S. ET | Sept. 16, 2013
In business, ignoring disgruntled customers is never good policy. In the age of social media, it's pure folly....
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How Twitter promos can add sales

12:01 am U.S. ET | Sept. 9, 2013
Twitter is showcasing the campaign on its Success Stories page -- making Zender Ford the first auto dealership to be among Twitter's case studies on businesses that use the social media platform in innovative ways....
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VINCE BOND JR.

For Canadian Ford dealer, a blue ribbon from Twitter

6:30 pm U.S. ET | Aug. 29, 2013
Zender Ford marketing manager Ryan Holtz's Twitter strategy has received the ultimate stamp of approval....
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For Jaguar, new Twitter tool helps luxury brand 'win the moment'

12:01 am U.S. ET | Aug. 19, 2013
For a brand like Jaguar -- with a limited marketing budget -- a new tool from Twitter is allowing its ad message to carry a little more weight....
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Twitter helps Jaguar reach TV viewers

12:01 am U.S. ET | Aug. 19, 2013
Through Twitter TV ad targeting, Jaguar extended the reach of its "Your Turn" F-Type marketing campaign by funneling promoted tweets to people who tweeted about TV shows that were flanked by Jaguar's commercials....
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Special Report
Fewer bosses, Disney savvy, $2 idea lift stores

Fewer bosses, Disney savvy, $2 idea lift stores

A Chrysler Group dealership chain is stripping away layers of management to sell cars faster. A Chevrolet-Cadillac store is enchanting customers through Disney training. Mon., July 21
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