Twitter

Jeep hacker leaves Twitter

7:00 am U.S. ET | Aug. 25, 2015

The security researcher who hacked into a moving Jeep earlier this year has resigned as an engineer at Twitter after three years on the job, a person familiar with the matter said....
Read More »

VINCE BOND JR.

BLOG: Automakers should deploy mobile ads earlier in purchase cycle, Facebook study finds

9:00 am U.S. ET | July 23, 2015

A Facebook study finds automakers need to reach potential buyers in the digital realm, particularly on mobile devices, earlier in the purchase cycle....
Read More »

VINCE BOND JR.

BLOG: On Twitter, retail events and auto shows are marketing gold

12:01 am U.S. ET | June 12, 2015

New data show that retail events and auto shows are key drivers of consumer conversations on Twitter. The research, conducted by Canvs on behalf of Twitter, found that tweets in which people consider specific makes triple during retail events such as truck month or year-end sales....
Read More »

Q&A WITH PAUL EDWARDS AND GARY PASCOE

Chevy seeks youthful audience with humor, surprises

12:01 am U.S. ET | May 10, 2015

Chevrolet and its ad agency, Commonwealth//McCann, are out to prove that the brand's advertising can be fresh and interesting....
Read More »

Tesla plans software update for Model S to address range anxiety

6:59 pm U.S. ET | March 15, 2015

Tesla will unveil a software update for the Model S on Thursday that is designed to quell fears that drivers will run out of power, CEO Elon Musk said Sunday....
Read More »

$716 million question: Does Twitter spur sales?

12:01 am U.S. ET | Nov. 3, 2014

It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? Depends on whom you ask....
Read More »

Tesla stock bounces back 10% after Musk disputes WSJ on Twitter

4:05 pm U.S. ET | Oct. 28, 2014

Tesla CEO Elon Musk tweeted that sales of the electric Model S rose 65 percent in North America last month and reached a “record high” worldwide....
Read More »

On Twitter, 140 characters = $716 million in car sales

3:21 pm U.S. ET | Oct. 28, 2014

It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? To tackle this question, the social network released new data today that attempts to show just how much 140 characters are worth....
Read More »

Ford bites back at Apple hype: Your tech's old news

12:01 am U.S. ET | Sept. 15, 2014

During the Apple Watch two-hour webcast, Ford used its main Twitter account and the hashtag "#wegotthat2" to joke that its products already offered many of the new devices' most alluring features....
Read More »

 
Newsletters & Alerts
  • Sample
  • Sample
  • Sample
  • Sample
Most Read