BMW fights back against Mercedes with biggest model launch to dateMarch 21
BMW plans the biggest rollout of new and revamped models in its history as the automaker fights back after losing the luxury sales crown to Mercedes. Over the next two years, BMW will unveil 40 variants as CEO Harald Krueger seeks to revitalize growth after profitability fell to a six-year low in 2016.
First Shift: VW, Bosch agree to settle claimsFeb. 1
Tesla Model S, BMW i3 fall short of IIHS Top Safety Pick+ awardFeb. 1
BMW accelerates EV, self-driving strategyDec. 5, 2016
Mini pilot lets owners rent out their carsNov. 19, 2016
BMW wants 100,000 electric-car sales in 2017, report saysNov. 15, 2016
Second-generation BMW i3 expectedNov. 7, 2016
BMW limits carbon fiber use to protect profitsOct. 28, 2016
BMW's top brass caught in electric divideSept. 19, 2016
Tesla envy among German luxury carmakers remains at a fever pitch, as Automotive News pointed out this month. Indeed, BMW's top executives will skip next week's Paris auto show to wrestle with how to react to the U.S. upstart.