Marketing
Tesla misunderstands 'positive' Model 3 rating, Consumer Reports says
Oct. 20Consumer Reports said Tesla apparently misunderstood the "average" reliability rating the magazine assigned to the Model 3 sedan this week, calling it generally "positive" for an all-new vehicle.
Mitsubishi to boost marketing spending
Oct. 23Mitsubishi is planning its biggest marketing campaign in a decade, one that will include the brand's biggest digital push ever and an emphasis on Hispanic consumers.
Aston Martin moves beyond sports cars to Miami real estate
Oct. 20Aston Martin is pushing into U.S. real estate for the first time in an effort to establish a broader luxury brand. The automaker is building a 66-story apartment tower in downtown Miami that will feature 391 condominiums with prices ranging from $600,000 to $50 million.
Infiniti appoints French exec Meunier as global sales chief
Oct. 20Nissan's Infiniti appointed company veteran Christian Meunier to the newly created role of head of global marketing and sales.
Toyota dominates CR reliability survey again; lots of shifts seen among other brands
Oct. 19For the fifth year in a row, Toyota and Lexus rank as the top two brands for reliability based on a survey of Consumer Reports subscribers. The rankings of the remaining 25 brands reflect a game of musical chairs, however.
Despite startup hurdles, Tesla Model 3 wins early praise
Oct. 19Tesla may be behind on internal production targets for the new Model 3, but that doesn't mean Consumer Reports hasn't predicted its reliability.
Lexus re-evaluating partnership with Weinstein Co.
Oct. 17Toyota's Lexus brand is evaluating its partnership with film and TV production firm The Weinstein Company after allegations that co-founder Harvey Weinstein sexually harassed or assaulted a number of women for decades.
Nissan applies chuckles to big pickup marketing
Oct. 14Nissan's newest Titan TV ad inserts a belly laugh into the solemn no-nonsense world of advertising big pickups.
VW's hippie ad includes classic Microbus and Beetle but no new cars
Oct. 13It's rare for an automaker to run a TV ad that does not include a single shot of a new car. But that is what VW is doing with a hippie-filled spot touting its new six-year/72,000-mile bumper-to-bumper warranty.
Intel, LeBron James team up to build trust in autonomous cars
Oct. 9Intel has tapped LeBron James to headline a commercial touting autonomous cars.
Waymo goes public with comprehensive autonomous safety assessment
Oct. 12Waymo, Google's self-driving car affiliate, made a comprehensive safety assessment of its autonomous vehicles available to the public on Thursday, publishing a detailed safety report on its website.
Cadillac's Melody Lee to lead Book vehicle subscription expansion
Oct. 11Melody Lee, director of brand marketing, will be global director of Book by Cadillac, effective Nov. 1. She will oversee the car service program as it enters its "next phase of growth," according to Cadillac.
