Dodge deletes 'Roadkill' posts after social-media backlashAug. 15
Frankfurt, other big auto shows struggle as brands shift investmentAug. 15
What's the point of legalese at hyperspeed?Aug. 14
Toyota targets Olympics for autonomous attentionAug. 13
Missed opportunityAug. 14
Alan Peckolick, GM logo designer, dies at 76Aug. 10
EchoPark marketing strategy: Get them while they're youngSept. 19, 2016
As Sonic Automotive expands its used-vehicle-only EchoPark stores across the U.S., its grass-roots marketing targets future customers when they're young. Driver's education programs and sponsoring high school sports are among the ways it aims to get its brand in front of teens and their parents.
GLC ad drive begins in 1st quarterNov. 16, 2015
Mercedes is planning a big sales and marketing push for the redesigned GLC crossover, which goes on sale in December. Sales are expected to increase over the outgoing model, and the GLC will be the brand's most advertised vehicle in the first quarter.