Marketing
Dodge deletes 'Roadkill' posts after social-media backlash
Aug. 15After taking flak on social media, Dodge took down posts promoting drag races that took place the same day the driver of one of its vehicles killed a protester in Charlottesville, Va.
Frankfurt, other big auto shows struggle as brands shift investment
Aug. 15The number of automakers skipping next month's Frankfurt auto show highlights a shift in thinking among carmakers as they increasingly opt for their own events or choose to attend smaller shows.
What's the point of legalese at hyperspeed?
Aug. 14Even if listeners can’t catch a word of it, the fast-talk disclosures at the end of radio ads serve an important purpose.
Toyota targets Olympics for autonomous attention
Aug. 13As a top global sponsor of the Olympics and the country's flagship automaker, Toyota sees the Tokyo games as a turning point for its image.
Missed opportunity
Aug. 14Auto brands are overlooking certain segments within minority groups and falling into the trap of putting ethnic consumers into boxes defined by old stereotypes.
Alan Peckolick, GM logo designer, dies at 76
Aug. 10Alan Peckolick, the artist behind a version of the General Motors logo, died Aug. 3 in Danbury, Conn. He was 76.
EchoPark marketing strategy: Get them while they're young
Sept. 19, 2016As Sonic Automotive expands its used-vehicle-only EchoPark stores across the U.S., its grass-roots marketing targets future customers when they're young. Driver's education programs and sponsoring high school sports are among the ways it aims to get its brand in front of teens and their parents.
GLC ad drive begins in 1st quarter
Nov. 16, 2015Mercedes is planning a big sales and marketing push for the redesigned GLC crossover, which goes on sale in December. Sales are expected to increase over the outgoing model, and the GLC will be the brand's most advertised vehicle in the first quarter.
Work-life balance? For Gen Z, it's work-life blend
Aug. 7The top end of Generation Z, age 22, is entering the work force. Raised by Gen Xers, they are markedly different from millennials and all generations before them.
Here's ... Elon! Tesla channels late-night TV
Aug. 7While watching the simulcast launch of Tesla's Model 3, Barclays Capital analyst Brian Johnson saw the following similarities to low-budget, late-night local dealership TV ads.
Why Tesla still doesn't need to advertise
Aug. 4Tesla CEO Elon Musk stressed this week that the electric car maker is not spending much to market its Model 3, a sedan the company is counting on to enter the mainstream.
VW brand names Sengpiehl as marketing chief
Aug. 2VW Group named former Hyundai executive Jochen Sengpiehl as head of marketing for its core Volkswagen brand.
