Marketing
Tesla rolls through Michigan towing an Airstream
Fri, 23, Jun 2017Tesla is touring Michigan with an Airstream trailer towed by the new Model X crossover -- a way to showcase its vehicles where they are unable to be sold.
Tesla in talks with labels for music-streaming service, report says
Fri, 23, Jun 2017Tesla is in talks with record labels about creating its own music-streaming service, a person familiar with the matter told Bloomberg.
FCA backs new public education campaign on auto recalls
Thu, 22, Jun 2017The National Safety Council launched Check To Protect, a national campaign to encourage drivers to check for recalls on their vehicles. The program is backed by Fiat Chrysler under a settlement with NHTSA.
BMW exec says brands need to take more risks
Thu, 22, Jun 2017Automakers must be prepared to take more risks to reach digital natives and not shy away from edgy subject matter, BMW marketing executive Hildegard Wortmann said.
Audi to star in new Spider-Man movie
Tue, 20, Jun 2017Audi is giving moviegoers an exclusive first look at the 2018 Audi A8 on July 7 as Spider-Man: Homecoming hits theaters. Audi also plans to show off two other vehicles in the movie.
Google tool tracks shoppers from ad to action
Sat, 17, Jun 2017A new tool from Google aims to give digital advertisers deeper insight into the consumer's shopping journey.
Jaguar teams up with British tennis star Andy Murray to present new sport wagon
Thu, 15, Jun 2017Jaguar teamed up with fellow Brit and world No. 1 tennis player Andy Murray to present its all new XF Sportbrake.
'Where can I fill up?': Toyota deploys Watson Ads to pitch Prius Prime
Thu, 15, Jun 2017Toyota is using artificial intelligence to push the environmentally-friendly Prius Prime on the Weather Channel app and weather.com.
Bentley hires Nissan exec for Americas sales post
Wed, 14, Jun 2017Bentley tapped a veteran automotive executive from Nissan, Mike Rocco, to become vice president of sales and operations -- a new post -- for the British car brand's Americas division.
Amazon plans to sell cars in Europe
Mon, 12, Jun 2017Amazon is arming itself for a digital assault on the retail automotive sector and is sounding the attack in Europe first, well-informed sources have told Automobilwoche.
Dealership taps local roots, social media to gain customer pay work
Mon, 19, Jun 2017Ganley Subaru East saw great results after overhauling its service marketing strategy last year. The suburban Cleveland dealership put most of its effort into email and other online platforms.
Can a concept car help move metal?
Sat, 10, Jun 2017Some customers have been heading to Cadillac showrooms to inquire about the Escala they saw in TV ads, only to find out that it's not for sale, and never will be.
