Marketing
Ford puts huge ad account up for review
April 20Ford, citing the need for "greater marketing efficiency, effectiveness and customer insight," while leveraging the "latest tools and technology," placed its global creative advertising account led by WPP under review.
USS Midway: From an aircraft carrier to a used-car carrier
April 23It was all hands on deck for an auction of used Lexus and Toyota vehicles on the retired aircraft carrier USS Midway.
Camaro blows out candles on Mustang birthday cake
April 23Ford wants to celebrate the Mustang's 54th birthday. That gave Chevy its own marketing idea.
Internet eats everything
April 23In 2017, for the first time, the Internet topped all other advertising spending by dealerships combined.
CDK Global buys digital agency Progressus Media
April 18CDK Global has acquired Progressus Media, provider of mobile advertising services for dealerships and automotive marketing companies, for an undisclosed amount -- a move that bolsters the software giant's advertising business.
VW launches global creative ad agency review
April 16The Volkswagen Group launched a global creative agency review for its namesake brand as executives at the German auto giant look to centralize marketing control and improve VW's image in the wake of diesel emissions violations.
VW to reboot logo for 'colorful,' EV era
April 16The Volkswagen Group plans to tweak the namesake VW brand's logo for the first time since 2012, as it prepares for the electric-vehicle era and tries to burnish an image tarnished by the diesel-cheating scandal.
Huge promotion floats customers' boats
April 16It's anchors aweigh for three Kia dealerships in Florida that build repeat business by giving sales-event customers a free cruise aboard a luxury liner.
BY THE BOOK
April 16Texas Kia dealer says Facebook works so well to promote his store's service department, he's been able to slash his ad spending on TV and direct mail
Subaru of America communications chief departs
April 9The longtime director of corporate communications at Subaru of America, one of the hottest brands in the United States, has abruptly left the company.
Automotive News wins Neal Award
April 9Automotive News has won a 2018 Neal Award for its 2017 series "Redesigning the Industry."
Mazda puts consumers first in 'Feel Alive' campaign
April 3Consumers are the centerpiece of Mazda's new "Feel Alive" advertising campaign as the company tries to reposition itself as a fan-first brand.
