Marketing

Golf icon Arnold Palmer also was an auto industry player

Golf legend Arnold Palmer took many of his business endeavors into the automotive industry, endorsing his beloved Cadillac and longtime partner Hertz as well as owning six General Motors and Ford dealerships in five states.

Jeep uses Cat Stevens song in unifying debate ad

Just about the time Republicans and Democrats were yelling over who won Monday's presidential debate, Jeep released an ad that, perhaps impossibly, seeks to unite the country.

Audi seizes on Clinton-Trump debate with new ad

Hillary Clinton and Donald Trump won't be the only man and woman dueling on TV on Monday night. Audi is seizing on the highly anticipated presidential debate by running a new ad showing two hotel valets battling to get behind the wheel of an Audi RS 7.

With global debuts, Nissan makes the most of Miami

Nissan felt the Miami International Auto Show was an ideal spot to reveal the Rogue because it's a prime market to reach Hispanic buyers. Nissan is among the leading brands for Hispanic consumers, with a market share around 12 percent among that demographic, according to IHS. The Rogue is one of Nissan's top sellers to Hispanics and in the U.S. overall.

VW marketing chief sees opening with immigrants

Volkswagen figures Hispanics migrating to the U.S. likely are familiar with the brand when they arrive.

Nissan returns to Japan's most exclusive address

Nissan's flagship showroom has returned to Japan's most exclusive, priciest address -- Tokyo's glitzy Ginza district, flush with department stores and geisha clubs. A sleek new two-story showroom sits at the shopping district's main neon-soaked intersection.

Toyota's Japan ad agency Dentsu to repay advertising overcharges

Ad agency Dentsu will pay an estimated 230 million yen ($2.3 million) back to customers, including Toyota, that it overcharged for Internet advertisements in a case likely to stoke concern that digital media transactions have lacked transparency.

Toyota says ad agency Dentsu disclosed 'irregularities' around transactions in Japan

Toyota says its longtime advertising partner, Japanese agency giant Dentsu, has informed it of "irregularities" related to some digital media business transactions. Reports have said the problem was about a division of Dentsu in Japan overcharging the automaker.

BMW reprises its role as filmmaker

BMW will produce a short film to mark the 15th anniversary of its original series. The 10-minute film is called “The Escape,” and features Hollywood stars. The teaser was one of the highlights of the Automotive News Marketing Seminar in New York.

Toyota replaces Nissan as auto sponsor of 'The Voice'

Toyota has signed on to be the exclusive auto sponsor of NBC's "The Voice" for the next two seasons. The automaker replaces Nissan, who was the official auto partner for four seasons of the reality singing competition. Kia was also an early sponsor of "The Voice."

EchoPark marketing strategy: Get them while they're young

As Sonic Automotive expands its used-vehicle-only EchoPark stores across the U.S., its grass-roots marketing targets future customers when they're young. Driver's education programs and sponsoring high school sports are among the ways it aims to get its brand in front of teens and their parents.

Genesis: The birth of a brand

The last time a major automaker launched a luxury brand in the U.S. was more than 25 years ago. Now, it's Hyundai’s turn, with Genesis.