Lincoln
GM dangles $10,000 Cadillac Escalade discount to fend off Lincoln Navigator
April 16General Motors is stepping up its defense of the Cadillac Escalade SUV by offering $10,000 discounts to some current customers to keep them from straying to the hot-selling new Lincoln Navigator.
Ford to ramp up Lincoln rollout in China to catch rivals, report says
April 12Lincoln plans to build as many as five new vehicles in China by 2022, two sources told Reuters, in a move to expand sales in the world's largest vehicle market and blunt the impact of trade disputes.
Aeronautics, baby Navigator and better grip: What people are saying about Lincoln Aviator
April 10Here is a roundup of initial Aviator reaction from the automotive media.
Lincoln dials back fleet business
April 8Lincoln has cut deliveries to daily rental companies such as Hertz and Avis and has dialed back on providing company cars, both internally and to other businesses.
The Continental will be swinging it old school
April 2The rear-hinged suicide doors that evoke the 1961 Lincoln Continental apparently will make a comeback — part of an effort to bring some old-school pizazz to the modern Conti.
Aviator next in Lincoln utility parade
April 2The Aviator nameplate, discontinued in 2005, returns as Lincoln focuses on utility vehicles to attain its goal of 300,000 global sales by the end of the decade.
Continental sedan will get suicide doors again
April 2Lincoln Motor Co.'s future product portfolio leans heavily on crossovers and SUVs, but dealers at the NADA Show were assured it doesn't plan to abandon its sedan offerings.
Lincoln Aviator crossover to take flight in 2019
March 28Lincoln's three-row Aviator crossover, which sits on a new rear-wheel-drive platform and is available in gasoline or plug-in hybrid form, returns at a key time for the brand. Lincoln aims to hit 300,000 global sales by the end of the decade and will rely heavily on utility vehicles to get there.
Lincoln plans suicide doors on the Continental sedan
March 24Lincoln plans to add suicide doors to a future version of the Continental sedan in a move that harks back to the nameplate's iconic past, dealers learned Saturday at the 2018 NADA show in Las Vegas.
Lincoln's optimism has a name: Navigator
March 21Lincoln Motor Co. continues to drive toward its goal of 300,000 global sales by the end of the decade. 2018 could prove challenging as the brand looks to avoid stalling out.
Lincoln Aviator crossover to debut at New York auto show
March 16Lincoln said it will debut its crossover with the resurrected Aviator name this month at the New York auto show, and it will be based off the redesigned Ford Explorer large crossover.
Ford recalls 1.4 million cars for loose steering wheels
March 19Ford Motor Co. is recalling nearly 1.4 million Ford Fusion and Lincoln MKZ sedans in North America because loose bolts could allow the steering wheel to come off.
