Lexus' red bows, a holiday tradition, return for 18th yearMon, 14, Nov 2016
In 1998 Lexus came up with a pretty simple idea: Put a big red bow on a car for a holiday campaign and call it the "December to Remember" sales event. Eighteen years later the campaign is still running strong.
Kia plans return to Super BowlFri, 11, Nov 2016
In what is becoming an extended habit, Kia will be advertising in the Super Bowl again. A spokesman for the auto brand confirmed that it will return to the game for the eighth straight year when Fox airs Super Bowl LI on Feb. 5.
Toyota turns to addressable TV to sell the Prius PrimeTue, 08, Nov 2016
As Toyota markets its new Prius Prime plug-in hybrid the automaker is going after a very specific consumer: tech-savvy, knowledge-hungry drivers ages 18-49 with household incomes of $75,000 or more and who tend to be environmentally conscious but also economical.