Advertising agencies

Many auto brands pass on Super Bowl ads

12:01 am U.S. ET | Jan. 24, 2015
The Super Bowl has lost its allure this year for some auto brands that have used the big game to launch new products, choosing instead to use their ad budgets elsewhere. So far, six brands -- BMW, Kia, Lexus, Mercedes-Benz, Nissan and Toyota -- are expected to run spots during the game, which airs next Sunday on NBC. Last year, 11 auto brands ran commercials during the game....
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VINCE BOND JR.

Toyota channels Muhammad Ali for Camry Super Bowl spot

1:59 pm U.S. ET | Jan. 23, 2015
Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. “How Great I Am” was originally slated to run pre-game, but Toyota confirmed today that it will now run in the first quarter....
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LINDSAY CHAPPELL

The other side of the digital ad craze

7:15 am U.S. ET | Jan. 23, 2015
One veteran ad agency owner has some advice for dealers pondering a shift in their marketing outlays: Don't be so quick to change horses....
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New Ram ads feature singer Miranda Lambert

7:14 am U.S. ET | Jan. 23, 2015
Ram's newest advertising blitz features singer Miranda Lambert and her song, “Roots and Wings,” written exclusively for the campaign. The campaign includes television, print, digital, social media and long form video elements....
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Nissan uses zany videos to boost Super Bowl spot

4:51 pm U.S. ET | Jan. 22, 2015
Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline....
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CarMax starts media agency review, report says

7:43 am U.S. ET | Jan. 16, 2015
CarMax, the largest US used-car retailer, has begun a media agency review, people familiar with the situation told Advertising Age....
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BMW to pitch i3 electric in Super Bowl

3:08 pm U.S. ET | Jan. 15, 2015
BMW and Lexus will return to the Super Bowl after sitting on the bench for several years. BMW said today that it will pitch the i3 electric in a 60-second spot during the game’s first quarter. Meanwhile, Lexus will run its second Super Bowl commercial ever....
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Cadillac names Publicis Worldwide as new global ad agency

11:23 am U.S. ET | Dec. 4, 2014
Cadillac today named Publicis Worldwide its new global advertising agency of record, replacing agencies controlled by Interpublic Group, which held the account since July 2013....
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LINDSAY CHAPPELL

Why it will be a different Nissan that returns to the Super Bowl

10:05 am U.S. ET | Dec. 4, 2014
Jeremy Tucker was still in college the last time Nissan ran an ad during the Super Bowl back in 1997. Now 38 and vice president of US marketing for the automaker, Tucker will execute Nissan's return to the high-profile advertising stage in February....
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Nissan returns to Super Bowl advertising after nearly two decades

10:26 am U.S. ET | Dec. 2, 2014
Nissan is returning to Super Bowl advertising after nearly 20 years away. A Nissan spokesman declined to say when the 60-second spot would run but confirmed that it will appear in-game and not during halftime....
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Fiat takes on 'Fix It Again, Tony' in spot for the 500X

11:30 am U.S. ET | Nov. 24, 2014
Fiat global brand head Olivier Francois calls Tony “the elephant in the room.” And for more than five years, Fiat has tried to run away from him, even though Tony does not exist, but no more. A new spot for the Fiat 500X finally takes on Tony -- the nom de guerre for the brand's decades-old quality woes in its “Fix It Again, Tony” English-language acronym....
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Chrysler blitzes American Music Awards

11:00 pm U.S. ET | Nov. 23, 2014
Chrysler on Sunday night launched an ad blitz during the American Music Awards that linked five of its brands to A-list recording artists in spots that co-promoted both the vehicles and Interscope singles....
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How the stars aligned with Chrysler brands

11:00 pm U.S. ET | Nov. 23, 2014
How did Chrysler decide which star fit best with which auto brand? Marissa Hunter, director of global brand advertising and head of Ram Truck brand advertising, laid it out like this....
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Infiniti set to name CP&B as its global advertising agency, report says

1:17 pm U.S. ET | Oct. 17, 2014
Infiniti is set to tap Crispin Porter + Bogusky as its global advertising agency after a drawn-out review, people familiar with the matter told Advertising Age, an affiliate of Automotive News....
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Toyota's first ad campaign from new marketing team to pitch Camry

12:01 am U.S. ET | Oct. 4, 2014
The first ad campaign created by Toyota Total, the automaker's multicultural marketing team, will break this weekend on some of the most mainstream programming around: NFL football....
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KC CRAIN

Wrong move for Cadillac -- the creative vibe is in Detroit, not New York

11:28 am U.S. ET | Sept. 29, 2014
It seems like GM is missing a big opportunity in moving Cadillac's headquarters to trendy SoHo in New York. I know I'm biased, but I can't think of many cooler places to have a marketing office than Detroit....
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Hyundai taps actor Paul Rudd as new U.S. pitchman

6:10 pm U.S. ET | Sept. 8, 2014
Hyundai, in a push to appeal to younger buyers in the United States, has selected actor Paul Rudd as the brand's new celebrity pitchman....
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Toyota sponsors new 'People Now' show on Web

5:39 pm U.S. ET | Sept. 3, 2014
Toyota, in a move to expand its digital media marketing efforts, began sponsoring a new entertainment Web program that debuted Wednesday....
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Cadillac considers moving some staff functions to Manhattan

1:39 pm U.S. ET | Aug. 21, 2014
Cadillac is considering adding or shifting some staff functions from Detroit to Manhattan, GM said today, as part of an effort to remake the brand's image and broaden its appeal outside North America under new boss Johan de Nysschen....
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Honda consolidates digital media work

3:23 pm U.S. ET | Aug. 13, 2014
American Honda is consolidating its digital marketing business for both the Honda and Acura brands with a team drawn from Razorfish and siblings at Publicis Groupe....
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Fine-tuning the pitch to women

12:01 am U.S. ET | July 14, 2014
A 2013 spot for the Cadillac SRX reflects a slow shift in advertising geared to females. It shows a woman clearly depicted as a professional, in the driver's seat of a luxury vehicle....
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Chevy ad launched for sponsorship deal with Manchester United

2:24 pm U.S. ET | July 7, 2014
General Motors turned one of the most hotly debated sports sponsorship deals of recent years into an advertising reality today by launching a video that celebrates the Chevrolet's "Bowtie" logo succeeding AON as Manchester United's match-shirt sponsor....
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Jerry Seinfeld pens another batch of Web ads for Acura

11:59 am U.S. ET | July 1, 2014
For the second season in a row, Jerry Seinfeld has taken a stab at writing Acura ads that will appear before and after episodes of "Comedians in Cars Getting Coffee."...
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No apologies from Cadillac CMO

7:00 am U.S. ET | June 23, 2014
Uwe Ellinghau is unapologetic about pushing four-wheeled symbols of affluence. And the former BMW marketing executive is about to deliver a wake-up call to American sports executives by undertaking a line-by-line assessment of every nickel Cadillac spends on sports marketing. He is charged with creating a consistent brand strategy for Cadillac around the world -- rather than the localized efforts that have produced mixed results...
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Detroit's Casey Kasem lent voice to Chevy, Ford commercials

12:14 pm U.S. ET | June 16, 2014
Casey Kasem, the Detroit-born disc jockey who hosted the popular radio show “American Top 40” and died on Sunday, lent his voice to American classics -- rock 'n' roll, cartoons and cars. Kasem, 82, died of sepsis and was suffering from Lewy body dementia. The Wayne State University graduate did voice-over in commercials for Chevrolet and Ford in the 1970s and 1980s....
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Ryan Hunter-Reay races to Indy 500 winner’s circle

Ryan Hunter-Reay races to Indy 500 winner’s circle

BorgWarner’s video montage highlighting 2014 Indianapolis 500 winner Ryan Hunter-Reay. Thu., January 15
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