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JIM HENRY

Inquiry into alleged CFPB bias picks up steam

12:01 am U.S. ET | April 16, 2014
The issue of whether, ironically, the Consumer Financial Protection Bureau allegedly discriminates against its own employees has got legs.... Read More »

 

SPEAKING ENGLISH

'Villains' campaign aims to recast Jaguar's reputation for badness

12:01 am U.S. ET | April 14, 2014
A Shakespeare soliloquy might seem out of place in a car ad, but Jaguar wants to make a key point -- that it is a quintessentially and unapologetically British challenger to BMW, Mercedes-Benz and Audi.... Read More »

 

JIM HENRY

Misleading sales ads hurt F&I

12:01 am U.S. ET | April 9, 2014
State and federal regulators have cracked down this year on misleading dealership advertising. In just about every case, their complaint was that the advertising failed to adequately disclose financial terms or hidden costs.... Read More »

 

New Corvette gets driven by Scarlett Johansson in 'Captain America'

1:15 pm U.S. ET | April 5, 2014
"Captain America: The Winter Soldier" opened nationwide this weekend. But they might as well call it "Scarlett Johansson Drives a Corvette Stingray" because movie-goers will witness a flood of product placements from General Motors.... Read More »

 

TV spot showing crash highlights crackdown on motorist texting

10:34 am U.S. ET | April 4, 2014
A commercial showing a truck crashing into the side of a car carrying two young women and a man will begin airing this month on national TV while police crack down on texting motorists.... Read More »

 

LARRY P. VELLEQUETTE

Auto companies are buying the creative souls of late night TV

6:42 pm U.S. ET | April 1, 2014
Two bedrocks of late night TV did something so unseemly last week it looked as though they had responded to an unholy informercial.... Read More »

 

SEAN GAGNIER

Ford vs. Cadillac: C-Max video spoofs rich-guy ELR spot, speaking to the common man

3:49 pm U.S. ET | March 28, 2014
Instead of portraying an ELR buyer as smug and boastful, Ford hits on the same themes that Cadillac did -- hard work, entrepreneurship and environmentalism --- and paints the buyer of a C-Max Energi as someone who wants to make a difference.... Read More »

 

Massachusetts dealership settles with the FTC over deceptive ads

11:27 am U.S. ET | March 24, 2014
Courtesy Auto Group of Massachusetts agreed to resolve FTC charges that the dealership violated the FTC Act by deceptively advertising that consumers could lease a vehicle for $0 down and specific monthly payments. But, the FTC said, the advertised amounts failed to include "substantial fees."... Read More »

 

Musk touts Tesla video ad made by recent college grads for $1,500

11:48 am U.S. ET | March 18, 2014
Tesla Motors doesn't spend a dime on paid advertising, but a group of recent college graduates decided to make a video spot for the electric car company anyway -- much to the delight of CEO Elon Musk.... Read More »

 

Audi launches A3 campaign starring Ricky Gervais, more 'uncompromised' celebs

8:40 am U.S. ET | March 17, 2014
Audi of America launches a campaign today starring funnyman Ricky Gervais to tout its new car in the fast-growing entry-level luxury segment: the 2015 Audi A3 sedan, which goes on sale nationwide April 3 at a starting price of $29,900.... Read More »

 

EDITORIAL

Honesty's a good policy

12:01 am U.S. ET | March 17, 2014
The industry has come a long way on eliminating lax standards, but it must remain vigilant.... Read More »

 

Volkswagen seeks clarification over Hyundai World Cup promotion

March 13, 2014 17:08 CET
Volkswagen, the sponsor of Brazil's soccer team, has contacted the country's soccer federation for clarification over a promotion by Hyundai linked to the team's performance at this year's World Cup.... Read More »

 

Chevy distances itself from viral dying-dog spot

3:52 pm U.S. ET | March 10, 2014
Chevrolet is being lauded -- and ripped -- for an emotional new TV spot for the Equinox showing a woman saying goodbye to her pooch "Maddie" before the dying dog is euthanized. But the spot wasn't created by an ad agency. And Chevy has never actually aired the 60-second spot, said spokeswoman Cristi Vazquez.... Read More »

 

MIKE COLIAS

Why Cadillac's marketing boss has mixed feelings about 'Poolside' ad

10:22 am U.S. ET | March 6, 2014
Cadillac's “Poolside” commercial, featuring a middle-aged rich guy bragging about America's work-hard ethos, has generated mixed sentiments -- for Cadillac's own marketing chief.... Read More »

 

Cadillac clears the air on 'Poolside'

12:01 am U.S. ET | March 2, 2014
Cadillac's "Poolside" ad for the ELR plug-in hybrid has provoked a lot of debate about American values since its airing during the Winter Olympics telecast. Is it a salute to American capitalism or a xenophobic ode to materialism?... Read More »

 

Klum joins Maserati's high-profile push

Feb. 28, 2014 06:01 CET
Maserati continued its high-profile marketing push with a seven-page spread in Sports Illustrated's 50th annual swimsuit issue featuring German supermodel Heidi Klum.... Read More »

 

Klum joins Maserati's high-profile push with a 7-page spread in SI

12:01 am U.S. ET | Feb. 24, 2014
The low-volume luxury brand continued its high-profile marketing push with a seven-page spread in Sports Illustrated's 50th annual swimsuit issue.... Read More »

 

Ford splits with longtime TV pitchman Mike Rowe

7:33 am U.S. ET | Feb. 20, 2014
Ford and longtime pitchman Mike Rowe, host of "Dirty Jobs," have made a clean break. Ford spokesman Chris Preuss said the Detroit automaker has parted ways with the TV personality and host of the Discovery Channel's now cancelled show.... Read More »

 

Super Bowl spot was a pricey pitch for Maserati

12:01 am U.S. ET | Feb. 17, 2014
Maserati's 90-second Super Bowl commercial may have moved the needle in terms of awareness of the boutique luxury brand, but the real sales job took place weeks before the big game.... Read More »

 

Toyota revamps U.S. marketing operations to become more 'flexible'

8:53 pm U.S. ET | Feb. 13, 2014
Toyota Division is overhauling its marketing operations in the United States and will require 80 employees to reapply for newly created positions or take a voluntary separation from the automaker. As part of the changes, employee roles and responsibilities are being redefined to be more "integrated, flexible and efficient," Toyota, whose operations have 6,100 employees in the United States, said in a statement late Thursday.... Read More »

 

Twitter, eyeing $15 billion auto ad market, says users buy more cars

12:34 pm U.S. ET | Feb. 13, 2014
Twitter, seeking a bigger slice of the more than $15 billion auto-advertising market, said households with users of its service were twice as likely to buy a new car as the average U.S. household.... Read More »

 

DIANA T. KURYLKO

Jaguar, aided by 3 villains, ready to challenge

4:37 pm U.S. ET | Feb. 12, 2014
Americans like puppies, Bob Dylan and even angel wings, as shown by the response to this year's Super Bowl commercials. But they also like villains -- so much that Jaguar has decided to post a two-minute director's cut of the 60-second “Rendezvous” commercial it aired during the Super Bowl.... Read More »

 

Fiat casts Sean Combs in desert spot highlighting 500L

10:00 am U.S. ET | Feb. 12, 2014
Fiat-Chrysler's Fiat brand will kick off a marketing campaign Thursday for the 500L to help differentiate the four-door hatchback from the smaller two-door Fiat 500 minicar.... Read More »

 

The digital evolution of Team Detroit

12:01 am U.S. ET | Feb. 10, 2014
Ever since Ford put Fiesta subcompacts in the hands of 100 social media savvy young people in its 2009 Fiesta Movement campaign, the automaker's marketing has been synonymous with digital experimentation.... Read More »

 

Super Bowl XLVIII: The post-game stats

12:01 am U.S. ET | Feb. 10, 2014
Now that this year's Super Bowl commercial frenzy is over, what did automakers get for the $133,333 they plunked down for each second of airtime?... Read More »

 

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How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, needed more used cars. But driving 150 miles to the nearest auction was time-consuming and costly. Mon., April 14
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