Advertising

Chevy Trax 'Hidden Gems' campaign leverages social media

3:21 pm U.S. ET | Feb. 27, 2015
Chevrolet is getting creative with its social media approach, using it to introduce a new vehicle. The 2015 Chevrolet Trax will be introduced in a social media campaign dubbed “Hidden Gems.”...
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Fiat Chrysler to review its digital agency business, report says

12:37 pm U.S. ET | Feb. 26, 2015
Fiat Chrysler Automobiles has begun a digital agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News....
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GUEST BLOG

Cadillac has a new brand strategy involving subtlety and fashion

2:05 pm U.S. ET | Feb. 20, 2015
Bet you never thought you'd utter the words "Anna Wintour" and "Cadillac" in the same breath. Well, think again....
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Cadillac launches brand-building ad for Oscars night

1:30 pm U.S. ET | Feb. 18, 2015
Cadillac will debut its new advertising direction during the Oscars broadcast Sunday with a contemplative commercial that quotes from a Teddy Roosevelt speech, anchored by the tag line "Dare Greatly."...
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VINCE BOND JR.

Brady handoff generates more publicity for Colorado

12:31 pm U.S. ET | Feb. 11, 2015
Super Bowl MVP Tom Brady made his final handoff of the season Tuesday, a new Chevrolet Colorado for teammate Malcolm Butler. Brady's gesture gives Chevy another infusion of publicity for the Colorado....
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Fiat Chrysler launches millennial marketing push for Jeep Renegade

3:51 pm U.S. ET | Feb. 9, 2015
The Jeep brand is going after millennials with a marketing push on TV and social media for the new Renegade subcompact SUV....
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How Chevy pulled off its Super Bowl 'blackout'

12:01 am U.S. ET | Feb. 9, 2015
Chevrolet executives walked a tightrope as they plotted an ad simulating a power outage in the minutes before the Super Bowl. Extend the “blackout” too long, and they'd risk ticking-off fans instead of luring them to the Colorado pickup and its 4G LTE connectivity....
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EMOTIONAL DRIVER

TrueCar pitches joy, not price, in Owen Wilson campaign

12:01 am U.S. ET | Feb. 9, 2015
TrueCar, the online car-buying service that has struggled to find its marketing voice, is pitching the joy of vehicle ownership rather than price in a new campaign. The campaign has a new pitchman: actor Owen Wilson, who is familiar to TrueCar's target audience: millennial parents who are moving up in their careers and starting families, said Lucas Donat, TrueCar chief marketing officer....
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LINDSAY CHAPPELL

In the rush to digital, a defense of the old media

12:01 am U.S. ET | Feb. 9, 2015
Digital, digital, digital was the clear, repetitive marketing message for auto dealers at this year's National Automobile Dealers Association convention. But ad agency owner Terry Lancaster had a different message for retailers: Don't be so quick to change horses....
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Nissan flashes true-to-concept Maxima

12:01 am U.S. ET | Feb. 9, 2015
Nissan gave Super Bowl viewers a sneak peek at its redesigned 2016 Maxima sport sedan....
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VINCE BOND JR.

No big bucks for a Super Bowl ad? No problem

6:00 pm U.S. ET | Feb. 6, 2015
Mitsubishi, along with Volvo, didn't run ads during the Super Bowl's primary NBC broadcast. The small brands, lacking the deep ad budgets of their larger counterparts, relied heavily on social media to piggyback on Super Bowl hype....
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FROM THE SIDELINES

Ford opts to dial up radio service spots

6:00 pm U.S. ET | Feb. 6, 2015
Ford passed on a TV commercial during the Super Bowl, but it did broadcast commercials during the big game -- on radio -- to pitch service at its dealerships....
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VINCE BOND JR.

How automakers fared capturing eyeballs during the Super Bowl

5:09 pm U.S. ET | Feb. 2, 2015
Super Bowl advertisers used a variety of tactics to capture eyeballs Sunday night. It's about moving metal. But before they can do that, they need to draw consumers in....
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Dealership's billboard brings in business -- to 911

12:01 am U.S. ET | Feb. 2, 2015
The Des Moines County Sheriff's Department noted that about 20 people who drove by the sign called 911 to report a possible jumper....
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Nissan's Diaz leads automaker's return to Super Bowl after 18-year absence

7:30 pm U.S. ET | Feb. 1, 2015
Nissan's 18-year hiatus from the Super Bowl ended tonight — thanks to a simple question from sales and marketing chief Fred Diaz: “Why aren't we in the Super Bowl?”...
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WATCH THE VIDEOS

Emotion, celebs -- and a surprise by Chevy -- in automakers' Super Bowl ads

1:15 pm U.S. ET | Feb. 1, 2015
On a night filled with emotional themes and celebrities in automakers' Super Bowl ads, Chevrolet pulled out a trick play just before the kickoff: A momentary attempt to fool America into mass hysteria....
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KRISHNAN ANANTHARAMAN

One vehicle that deserved a Super Bowl ad

12:01 am U.S. ET | Jan. 31, 2015
Back in January 2009, GM didn't have money for a Super Bowl commercial, but if it could have scraped together the funds, it had a golden opportunity to introduce the masses to the Chevy Volt....
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Fiat Chrysler to air 3 Super Bowl ads

4:21 pm U.S. ET | Jan. 29, 2015
Fiat Chrysler says it will air three Super Bowl commercials during Sunday's game. The first ad is slated to air as the first commercial after the two-minute warning in the second quarter....
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DIANA T. KURYLKO

Volvo's interception not likely to win the game

6:43 am U.S. ET | Jan. 29, 2015
Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl....
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Nissan teases Super Bowl ad; full reveal will wait until big game

11:23 am U.S. ET | Jan. 28, 2015
Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. The automaker unveiled a 10-second teaser today featuring Chapin's song “Cat's in the Cradle.”...
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Kia returns to Super Bowl for 6th consecutive year

6:26 am U.S. ET | Jan. 27, 2015
Kia's 2015 Super Bowl commercial will star Pierce Brosnan parodying his role as James Bond....
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Mercedes debuts Super Bowl ad on 'Ellen' show

3:49 pm U.S. ET | Jan. 26, 2015
Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show”...
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BMW Super Bowl ad compares i3 with early Internet

10:20 am U.S. ET | Jan. 26, 2015
In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994. BMW debuted the 60-second ad today -- its first Super Bowl ad in four years -- on NBC's “Today.” It will run during the first quarter....
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Super Bowl advertisers hype their messages early and often

12:01 am U.S. ET | Jan. 26, 2015
Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of the year, use social media early and often -- emphasis on "early."...
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Many auto brands pass on Super Bowl ads

12:01 am U.S. ET | Jan. 24, 2015
The Super Bowl has lost its allure this year for some auto brands that have used the big game to launch new products, choosing instead to use their ad budgets elsewhere. So far, six brands -- BMW, Kia, Lexus, Mercedes-Benz, Nissan and Toyota -- are expected to run spots during the game, which airs next Sunday on NBC. Last year, 11 auto brands ran commercials during the game....
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