Advertising

VW diesel ad campaign gets sassy

8:18 am U.S. ET | July 31, 2015

The Golden Sisters -- Mary Bartnicki, Josie Cavaluzzi and Teresa Dahlquist -- may not be new kids on the block, but they are Volkswagen's secret weapon as it seeks to rebuild its flagging U.S. sales....
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Nissan backs away from dealer ad attacking Trump for denouncing Mexican immigrants

9:00 pm U.S. ET | July 28, 2015

Nissan distanced itself from a controversial ad created by a California dealership that shows store managers whacking away at a Mexican piņata resembling Republican Party presidential candidate Donald Trump....
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Kia seeks J.D. Power title to prove quality gains

12:01 am U.S. ET | July 13, 2015

Kia has set a new goal for itself: to reach No. 1 on the J.D. Power Initial Quality Study. It hopes that doing so will turn around consumers' perception of the brand's quality....
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Infiniti QX60 ad pays homage to 'Vacation' movies

2:00 pm U.S. ET | July 7, 2015

Infiniti's new QX60 ad pays homage to a classic scene in 1983's National Lampoon's Vacation where an alluring blonde, played by supermodel Christie Brinkley, suddenly pulls up in a Ferrari alongside Chase's character Clark Griswold as he takes his family on a disastrous road trip in a haggard station wagon....
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BEAR TRAP?

Chevy ad escalates pickup war, puts steel vs. aluminum issue on the table

12:01 am U.S. ET | July 6, 2015

Chevrolet is escalating the pickup wars with a social media campaign that takes a swipe at Ford's aluminum-body F-150. In an online commercial slated for possible TV play, focus group members are asked which cage they will use for refuge when a grizzly bear lumbers into the room: one made of aluminum or another made of high-strength steel....
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NADA offers compliance help

12:01 am U.S. ET | July 6, 2015

The Federal Trade Commissions's aggressive policing of dealers' advertising practices has won the attention of the National Automobile Dealers Association. In January, NADA published HYPERLINK "https://www.nada.org/CustomTemplates/DetailPressRelease.aspx?id=21474839236"A Dealer Guide to Federal Advertising Requirements, which provides dealers with examples of bad and good ads....
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Hellcats star in new Dodge image campaign

10:07 am U.S. ET | July 2, 2015

Dodge is launching an ad campaign this weekend starring the Hellcat trims of the Challenger and Charger, along with the Viper GTS. The production, titled “Predators,” has 30- and 90-second cuts and uses the Phil Collins hit “In the Air Tonight” as a surprisingly mellow backdrop while the roaring cars tear up Miami streets....
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Two Las Vegas dealerships settle deceptive advertising charges

3:47 pm U.S. ET | June 29, 2015

Two Las Vegas car dealerships have agreed to settle Federal Trade Commission charges that they used deceptive advertising. The dealerships, Planet Hyundai and Planet Nissan, ran ads that misrepresented the purchase price or leasing offers of their vehicles and the amount due at signing, the FTC said....
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Hyundai snags NFL sponsorship, replacing GM

10:00 am U.S. ET | June 29, 2015

Hyundai and the NFL jointly announced a four-year sponsorship deal today as the Korean automaker continued its push into sports marketing. The new sponsorship, which replaces General Motors, allows Hyundai to use NFL trademarks in its own advertising. Hyundai also gains preferred marketing access to annual events such as the Scouting Combine for draft-eligible players, the NFL Draft and the Super Bowl....
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Former Ford ad exec Gerry Donnelly dies at 67

11:47 am U.S. ET | June 26, 2015

Gerry Donnelly, a longtime advertising executive for the Ford, Lincoln and Mercury brands, died Saturday, June 13, in Florida. He was 67....
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Aston Martin collaborates with ad giant WPP

3:00 am U.S. ET | June 26, 2015

Aston Martin is collaborating with advertising giant WPP on the automaker's global marketing communications in a step toward a formal working partnership next year, the British luxury automaker said today....
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REMEMBER THE TITANS

Nissan renames Nashville's NFL stadium

3:00 pm U.S. ET | June 25, 2015

Nissan North America has won naming rights for its hometown NFL stadium in Nashville where the Tennessee Titans play. The name “Nissan Stadium” will go above the field on a highly visible landmark in downtown Nashville, a region where Nissan employs more than 10,000 people....
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Nissan acquires naming rights to Nashville's NFL stadium

6:15 pm U.S. ET | June 24, 2015

Nissan has acquired the naming rights for the NFL stadium in its North American home town, where the Tennessee Titans play, according to sources familiar with the plan....
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La. exec sentenced to 11-year prison term for $1.2M ad fraud of dealerships

4:03 pm U.S. ET | June 18, 2015

A politically connected media firm owner who billed Louisiana dealerships for fictitious advertising that cost them more than $1.2 million was sentenced to more than 11 years in prison Wednesday, the Department of Justice said....
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Dodge brothers return in a new set of ads

2:51 pm U.S. ET | June 10, 2015

Dodge is going back to its roots again in a new round of Dodge Brothers commercials, which launch this week. The four ads highlight the 2015 Dart, Durango and the Scat Pack trims of the Challenger and Charger....
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Agency staff learned the ropes in the showroom

12:01 am U.S. ET | June 8, 2015

Preston Automotive Group bets it can help other dealerships improve their digital marketing....
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Mazda's new mantra: 'Driving Matters'

12:01 am U.S. ET | May 25, 2015

Fifteen years after coining the slogan "Zoom Zoom" to pitch its cars to customers who see driving as a pleasure and not a chore, Mazda Motor Corp. is hoping to refine its fun-to-drive message by launching its biggest U.S. marketing campaign in two years under a new tag line: "Driving Matters."...
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VW will evaluate ad agency work, report says

11:40 am U.S. ET | May 22, 2015

Volkswagen Group has reached out to advertising companies about an impending global media agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News....
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Mazda's new mantra: 'Driving Matters'

3:00 am U.S. ET | May 21, 2015

Mazda is hoping to refine its fun-to-drive message by launching its biggest U.S. marketing campaign in two years under a new tagline: "Driving Matters."...
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Hispanic buyers help lift Mitsubishi store from the brink of bankruptcy

12:01 am U.S. ET | May 18, 2015

Mission Mitsubishi of San Antonio was selling barely 30 vehicles a month and on the verge of bankruptcy in 2011. Then its new owners embraced Hispanic marketing....
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Auto marketers focus on diversity, sports

10:40 am U.S. ET | May 13, 2015

What’s on the minds of some of the top marketing gurus in the automotive industry? Sports and diversity. That’s according to a quartet of executives who took to the stage Tuesday afternoon here at the Westin Bonaventure hotel as part of Automotive News’ annual L.A. Marketing Seminar....
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Tucker's approach with Nissan: Efficient tenacity

12:01 am U.S. ET | May 11, 2015

Jeremy Tucker was named Nissan North America vice president of marketing communications and media last September as Nissan prepared for a series of key projects....
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Ram debuts 2 new ads during Kentucky Derby

3:57 pm U.S. ET | May 1, 2015

Ram debuted two TV ads that highlight female leaders and breaking away from the pack during the Kentucky Derby Saturday....
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Google's 'Mobilegeddon' forces dealerships to get mobile-friendly

3:54 pm U.S. ET | April 22, 2015

If consumer preferences haven't already prompted auto dealerships to operate mobile-friendly websites and digital marketing tools, Google is giving them an extra nudge....
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VINCE BOND JR.

BLOG: Toyota's message to critics who, um, pooh-pooh fuel cells

3:40 pm U.S. ET | April 22, 2015

Tongue planted firmly in cheek, Toyota launched a new campaign today showing how cow pies are a viable source of renewable energy....
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CAR's David Cole on suppliers, Sergio, 'a wild and crazy time'

CAR's David Cole on suppliers, Sergio, 'a wild and crazy time'

'Fast and furious.' That's how Center for Automotive Research chairman emeritus David Cole describes an auto industry that may never see stability again.
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