Advertising

Porsche to keep U.S. ad account with Cramer-Krasselt

7:16 pm U.S. ET | May 20, 2013
Porsche, after a six-month review of advertising agencies, has opted to keep its creative advertising account for the United States parked at Cramer-Krasselt, the incumbent agency that has held the account since 2007.... Read More »

 

Chevy joins 'Mad Men' buzz on Twitter

4:11 pm U.S. ET | May 20, 2013
Chevrolet brought some more attention to its role in "Mad Men" on Twitter after last night’s episode. AMC’s television drama "Mad Men" follows a fictional New York advertising agency in the late 1960s, which currently is working on a campaign for the Chevrolet Vega.... Read More »

 

VINCE BOND JR.

Shaq: No grease needed to slide into my LaCrosse

4:21 pm U.S. ET | May 14, 2013
Can Shaquille O'Neal really fit into a Buick LaCrosse? The debate continues, but Buick has to love the humorous PR its giant pitchman generates.... Read More »

 

Jaguar positions F-Type roadster with historic 'baddest boy' bloodline

2:51 pm U.S. ET | May 9, 2013
Jaguar is launching its first two-seat roadster since Steve McQueen tooled around Hollywood in his E-Type in the 1960s. And the luxury carmaker is looking to tap into that old-school auto attitude with a $20 million campaign that plays up the 2014 F-Type's historic bloodline to Jaguar roadsters of the past.... Read More »

 

NICK BUNKLEY

Why Chevy execs are suddenly watching 'Mad Men'

2:19 pm U.S. ET | May 7, 2013
One of Joel Ewanick's big moves in his brief reign as chief marketing officer of General Motors was to combine two rival ad agencies and give them the Chevrolet account, ousting Campbell Ewald after decades of experience. It turns out that Don Draper had that exact same idea in 1968.... Read More »

 

LARRY P. VELLEQUETTE

Fiat ad or (Arianna, Pitbull) music video?

7:42 am U.S. ET | May 4, 2013
I present to you Fiat's latest video in North America, "Sexy People." Some things just need to speak for themselves. I am left without words.... Read More »

 

GM pulls Chevrolet ad that includes song labeled as racist

2:29 pm U.S. ET | May 1, 2013
GM apologized for a Chevrolet ad that included a song referring to "the land of Fu Manchu" where all of the girls sing "ching, ching, chop-suey," which one Chinese newspaper called racist. The ad ran in Canada and never appeared in China.... Read More »

 

Automakers pitch green cars for saving money, not the planet

8:23 am U.S. ET | April 28, 2013
Nissan is joining General Motors and Tesla Motors, the largest sellers of rechargeable autos in North America, in promoting the money-saving benefits of battery-powered cars over saving the planet.... Read More »

 

Hyundai apologizes for UK ad that depicts suicide attempt

April 26, 2013 06:01 CET
Hyundai apologized for an ad that sought to promote the zero carbon emissions of a fuel-cell powered ix35 by featuring a man failing to commit suicide using a hose attached to the exhaust.... Read More »

 

Hyundai apologizes for U.K. commercial that depicts suicide attempt

3:37 pm U.S. ET | April 25, 2013
Hyundai apologized for a spot, created by the agency Innocean Europe for use in the United Kingdom, showing a suicide attempt failing because the vehicle, the ix35 crossover, did not produce any harmful emissions. Hyundai removed the commercial from YouTube today after criticism of it spread rapidly through social media.... Read More »

 

Nissan to pitch cost savings of Leaf EV in new ad push

11:34 am U.S. ET | April 24, 2013
Nissan is readying a new U.S. ad campaign for its battery-powered Leaf hatchbacks that puts more emphasis on saving money than on saving the planet.... Read More »

 

Toyoda, Lexus troll for hipsters in new marketing push

10:44 am U.S. ET | April 20, 2013
Toyota President Akio Toyoda used a waterfront gala in New York's trendy Chelsea district on Friday night to paint Lexus as an avant-garde, aspirational car -- and to launch the luxury brand's new marketing campaign.... Read More »

 

Cadillac's Ferguson expands exec team to drive growth

12:00 pm U.S. ET | April 12, 2013
Cadillac chief Bob Ferguson is expanding and shuffling his executive team to speed the luxury brand's international growth. Don Butler, head of U.S. marketing since March 2010, has been reassigned as vice president of global strategic development for Cadillac, a newly created position. He continues to report to Ferguson.... Read More »

 

DIANA T. KURYLKO

The great car commercial -- Mercedes style

11:05 am U.S. ET | April 11, 2013
Mercedes-Benz -- intent on creating nonstop buzz for the new CLA sedan -- is turning to a source of marketing new to the company. It has hired young filmmaker and director Casey Neistat, 32, to make four short films for social media about the compact coupelike sedan that goes on sale in September.... Read More »

 

GM refriends Facebook after automaker reverses decision on ads

4:50 pm U.S. ET | April 9, 2013
Facebook won back General Motors as an advertising customer 11 months after the automaker said it would quit running marketing messages on the world's largest social-networking service.... Read More »

 

Ex-GM marketing boss LaNeve takes over Lincoln's ad agency

5:15 pm U.S. ET | April 8, 2013
Mark LaNeve, former top North American marketer at General Motors and ex-head of Cadillac, has taken over as president of the Lincoln brand's ad agency. LaNeve replaces Cameron McNaughton, who had been president of the agency, Hudson Rouge, since it was founded in 2011.... Read More »

 

GM meets with 3 agencies vying for Cadillac ad business

1:19 pm U.S. ET | March 29, 2013
Three major advertising agencies are vying to handle Cadillac's creative account. Executives from the three companies -- Interpublic Group, Omnicom Group and Publicis Groupe -- met in Detroit on Thursday with General Motors' marketing leadership about the Cadillac pitch.... Read More »

 

WPP India unit sacks employees after sexist Ford ads

March 26, 2013 19:31 CET
An Indian unit of advertising group WPP has sacked employees over a series of ads, including one showing women tied up in the trunk of a Ford driven by ex-Italian Prime Minister Silvio Berlusconi.... Read More »

 

WPP India unit sacks employees after sexist Ford ads

1:31 pm U.S. ET | March 26, 2013
An Indian unit of advertising group WPP has sacked employees over a series of ads, including one showing women tied up in the trunk of a Ford driven by ex-Italian Prime Minister Silvio Berlusconi.... Read More »

 

MARKETING

Ford apologizes for mock ads showing tied-up women

March 25, 2013 16:52 CET
Ford and a WPP unit apologized over unauthorized ads for the Figo in India, including a version depicting former Italian Prime Minister Silvio Berlusconi tying up and gagging three young women.... Read More »

 

Ford apologizes for mock ads showing tied-up women

10:52 am U.S. ET | March 25, 2013
Ford and a WPP Plc unit apologized over unauthorized ads for the Figo in India, including a version depicting former Italian Prime Minister Silvio Berlusconi tying up and gagging three young women.... Read More »

 

Ford campaign touts technology

1:44 pm U.S. ET | March 22, 2013
Ford will highlight its vehicles' technology and fuel economy in a new national, multi-media ad campaign launching in April. The campaign, which the company calls “AND not OR,” will tell consumers they don't have to make compromises to drive a Ford vehicle.... Read More »

 

Chrysler brand boss says 'Imported from Detroit' campaign will grow

3:58 pm U.S. ET | March 21, 2013
Chrysler brand head Saad Chehab today said the brand will expand its "Imported from Detroit" marketing theme with special-edition vehicles and partnerships that further tie Chrysler to the financially embattled city.... Read More »

 

American Honda keeps RPA as creative agency for Honda; Mullen picked for Acura

7:15 pm U.S. ET | March 18, 2013
American Honda, following a three-month selection process, picked incumbent RPA to remain its advertising agency for the Honda brand, but has given the Acura business to Boston-based Mullen.... Read More »

 

Chevy advertising account goes to McCann

4:47 pm U.S. ET | March 14, 2013
The advertising joint venture formed last year to handle Chevrolet's creative advertising has split apart, with McCann Worldgroup emerging as the lead agency for the bow-tie brand globally. McCann said today that it has taken full ownership of the Commonwealth firm, which it formed in a 50-50 joint venture with Goodby, Silverstein & Partners. The Commonwealth name will remain, but McCann is buying out Goodby's stake.... Read More »