Advertising

Fiat takes on 'Fix It Again, Tony' in spot for the 500X

11:30 am U.S. ET | Nov. 24, 2014
Fiat global brand head Olivier Francois calls Tony “the elephant in the room.” And for more than five years, Fiat has tried to run away from him, even though Tony does not exist, but no more. A new spot for the Fiat 500X finally takes on Tony -- the nom de guerre for the brand's decades-old quality woes in its “Fix It Again, Tony” English-language acronym....
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Chevy will sit out Super Bowl

12:01 am U.S. ET | Nov. 24, 2014
After two big plays in the last Super Bowl, Chevrolet may watch from the couch....
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Chrysler blitzes American Music Awards

11:00 pm U.S. ET | Nov. 23, 2014
Chrysler on Sunday night launched an ad blitz during the American Music Awards that linked five of its brands to A-list recording artists in spots that co-promoted both the vehicles and Interscope singles....
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How the stars aligned with Chrysler brands

11:00 pm U.S. ET | Nov. 23, 2014
How did Chrysler decide which star fit best with which auto brand? Marissa Hunter, director of global brand advertising and head of Ram Truck brand advertising, laid it out like this....
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Volkswagen won't advertise during 2015 Super Bowl

11:41 am U.S. ET | Nov. 20, 2014
Volkswagen, which made a huge splash with its “The Force” Super Bowl spot in 2011, will be sitting out the big game this year, the company confirmed....
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Hyundai's U.S. marketing boss Shannon steps down

10:20 am U.S. ET | Nov. 14, 2014
Hyundai Motor America marketing chief Steve Shannon, the General Motors veteran who joined Hyundai in 2011 to help the Korean brand continue its ascendance in the United States market, has parted ways with the company....
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Mercedes gears up for its 3rd Super Bowl appearance

4:27 pm U.S. ET | Nov. 7, 2014
Automakers' plans for the Super Bowl in February are beginning to emerge. Mercedes-Benz has bought time in the big game, according to Donna Boland, a spokeswoman for the company. The news was reported earlier Friday by The New York Times....
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NICK BUNKLEY

How the 'Chevy Guy' became, you know, a hit and stuff

10:51 am U.S. ET | Oct. 30, 2014
Late Wednesday night, General Motors introduced America to the 2015 Chevrolet Colorado -- the dependable, all-new pickup that comes with “you know, technology and stuff.”...
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On Twitter, 140 characters = $716 million in car sales

3:21 pm U.S. ET | Oct. 28, 2014
It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? To tackle this question, the social network released new data today that attempts to show just how much 140 characters are worth....
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Lincoln's McConaughey ads get another parody, this time from SNL

4:10 pm U.S. ET | Oct. 27, 2014
If the success of an ad campaign -- and the brand it touts -- was measured by the number of parodies it generated, Lincoln's moody ads featuring Oscar-winning actor Matthew McConaughey would already be in the advertising Hall of Fame....
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Edmunds YouTube flap underscores tension with 3rd-party sites

12:01 am U.S. ET | Oct. 27, 2014
Edmunds.com's YouTube ad campaign that spoofed price haggling at dealerships lasted just two days. The third-party vehicle shopping site, which dealers pay to find sales leads, pulled the videos on Thursday after an outcry from some dealers who found the ads offensive....
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AutoNation signs on to sponsor college bowl game

5:16 pm U.S. ET | Oct. 23, 2014
AutoNation will become title sponsor of a new college football bowl game that will raise money for breast cancer research....
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Toyota's ad agency will join move to Texas

5:30 pm U.S. ET | Oct. 23, 2014
Toyota's Los Angeles-based U.S. advertising agency is following its longtime client to Dallas in a bid to prolong their nearly 40-year relationship....
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Dealers fume over new Edmunds videos that spoof price haggling

4:18 pm U.S. ET | Oct. 22, 2014
New YouTube ads from Edmunds.com have provoked a backlash. Some dealers say the four videos perpetuate stereotypes of dealers as unscrupulous bargainers. Edmunds says the ads are simply spoofs intended to show that customers dislike haggling....
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Infiniti set to name CP&B as its global advertising agency, report says

1:17 pm U.S. ET | Oct. 17, 2014
Infiniti is set to tap Crispin Porter + Bogusky as its global advertising agency after a drawn-out review, people familiar with the matter told Advertising Age, an affiliate of Automotive News....
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Kia scores LeBron James as first 'luxury ambassador'

4:48 pm U.S. ET | Oct. 16, 2014
NBA superstar LeBron James, following his high-visibility return to the Cleveland Cavaliers this season, has signed on with Kia Motors America as its first luxury ambassador....
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LIKE OR DISLIKE?

Dealers split on value, effectiveness of Facebook advertising

12:01 am U.S. ET | Oct. 13, 2014
Fewer than 10 percent of the nation's 17,875 franchise dealers use Facebook advertising to any degree even though it's a fairly inexpensive way to get in front of shoppers. Ironically, automakers generally use Facebook heavily to build engagement with their brands....
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Lincoln ad spoofs elevate brand's exposure

12:01 am U.S. ET | Oct. 12, 2014
Call it a happy accident, but Lincoln marketing officials say they're cheering about the response to a pair of ads for the MKC crossover featuring Matthew McConaughey....
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Toyota's first ad campaign from new marketing team to pitch Camry

12:01 am U.S. ET | Oct. 4, 2014
The first ad campaign created by Toyota Total, the automaker's multicultural marketing team, will break this weekend on some of the most mainstream programming around: NFL football....
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McConaughey MKC ads fuel comedians

12:01 am U.S. ET | Sept. 29, 2014
If spoofs are the sincerest form of flattery, Lincoln's new MKC ad campaign featuring actor Matthew McConaughey in a series of moody spots is already a smash hit....
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KC CRAIN

Wrong move for Cadillac -- the creative vibe is in Detroit, not New York

11:28 am U.S. ET | Sept. 29, 2014
It seems like GM is missing a big opportunity in moving Cadillac's headquarters to trendy SoHo in New York. I know I'm biased, but I can't think of many cooler places to have a marketing office than Detroit....
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GM says it will move Cadillac headquarters to New York

9:09 am U.S. ET | Sept. 23, 2014
General Motors today confirmed plans to move its Cadillac brand headquarters to New York next year in a move to remake the luxury marque's image and broaden its appeal outside North America....
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Cadillac's new chief vows no retreat on pricing strategy

4:30 pm U.S. ET | Sept. 15, 2014
Cadillac has no plans to back off its sharply higher sticker prices or sweeten incentives to improve slumping U.S. sales, new brand chief Johan de Nysschen said. De Nysschen, who arrived at GM in August after stints at Infiniti and Audi, said in an interview today that Cadillac must be willing to forgo some traditional buyers as it works to attract the higher-end clientele it's now courting with a revitalized lineup....
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Ad campaign for redesigned Lincoln Navigator starts next month

12:46 pm U.S. ET | Sept. 10, 2014
Next month, Lincoln will kick off its first significant marketing campaign for the Lincoln Navigator since 2007, brand executives said at a press event here....
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Hyundai taps actor Paul Rudd as new U.S. pitchman

6:10 pm U.S. ET | Sept. 8, 2014
Hyundai, in a push to appeal to younger buyers in the United States, has selected actor Paul Rudd as the brand's new celebrity pitchman....
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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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