Mercedes pulls ad challenged by safety groupsThu, 28, Jul 2016
Mercedes-Benz USA is pulling an ad for the redesigned 2017 E-class sedan after consumer and safety advocates on Wednesday called the spot misleading in its depiction of the vehicle’s driver-assist systems.
Mercedes challenged over 'Drive Pilot' TV adWed, 27, Jul 2016
Consumer and auto safety advocates have called on the FTC to investigate Mercedes-Benz over a TV commercial for the 2017 E-class, saying the ad could mislead consumers by overstating the capability of automated driving systems available on the sedan.
Mini campaign will defy labels during OlympicsThu, 21, Jul 2016
Olympic boxing gold medalist Claressa Shields has dealt with a bevy of labels in her life. Shields -- who captured a gold medal during the London games in 2012 -- is one of eight current and former U.S. Olympians featured in the latest round of Mini's “Defy Labels” campaign.
BMW N.A. retains Interpublic's UM for media workWed, 20, Jul 2016
Interpublic Group's UM has retained BMW's North American media planning and buying account after a review. The agency has also picked up media planning for BMW-owned Mini, after previously handling buying.
GM boosts discounts on big pickups as summer truck war heats upFri, 15, Jul 2016
GM more than doubled discounts on some of its large pickups in July's first 10 days after U.S. sales of the highly profitable models fell last month despite ads attacking the durability of Ford's aluminum-bodied trucks.
Chevy opts out of sponsoring 'Wendy Williams Show' amid race controversyWed, 13, Jul 2016
Chevrolet won't renew a sponsorship deal with "The Wendy Williams Show" following controversial remarks the host made about historically black colleges and universities and the NAACP.
Ride-hailing industry matures, but still has a lot of funMon, 11, Jul 2016
Gina Ma, Lyft's director of marketing strategy and operations, said the tenor of its new campaign reflects a still-young company that emphasizes the connection between passenger and driver, more than the efficiency of point-to-point transportation, and doesn't like to take itself too seriously.
Kia zooms past Daimler on list of top ad spendersMon, 11, Jul 2016
Automakers' U.S. spending figures on Advertising Age's 2015 list of 200 Leading National Advertisers offer insight into their advertising strategies, even though there were almost no changes in their relative rankings on the list.
Chevrolet's pickup ad is brilliantMon, 11, Jul 2016
The Chevy ad attacking the Ford F-150 is brilliant, and whoever figured it out should get a bonus.