Robert Cox, ad man behind Ford's 'Quality is Job 1' pitch, diesWed, 29, Jun 2016
Robert Cox, an outspoken New York advertising executive who helped Ford embrace the slogan “Quality is Job 1” in the 1980s and later crafted ad campaigns for Honda and Saturn, has died. He was 78.
Automakers rank high on annual ad-spending listTue, 28, Jun 2016
The Detroit 3 held their top-10 rankings unchanged on Advertising Age's list of the 200 Leading National Advertisers for 2015. Most other automakers slipped, as companies such as Amazon, Expedia and Merck climbed.
Cleveland got its trophy, and slam-dunk adMon, 27, Jun 2016
When the Cleveland Cavaliers trailed the Golden State Warriors two games to one in the NBA Finals and things looked bleak, ad agency Tier10 shot an inspiring spot for the Northern Ohio Honda Dealers Association about the power of belief.
FCA launches latest Chrysler Pacifica ads with comedian Jim GaffiganTue, 21, Jun 2016
The latest chapter of Chrysler's Pacifica “Dad Brand” campaign launched over Father's Day weekend. The spots feature actor and comedian Jim Gaffigan, who also appeared in the campaign's first set of videos in April.
Buick kicks off Envision campaign with new commercialThu, 16, Jun 2016
Buick is launching an advertising campaign for the Envision compact crossover Thursday during the U.S. Open golf tournament, marking the rollout of the brand's first major vehicle launch in more than three years.
Buick, GMC ad agencies consolidated by parent PublicisWed, 15, Jun 2016
Publicis Groupe has made a key leadership change on its GM account -- handling Buick and GMC -- as it combines the Detroit offices of Leo Burnett's and DigitasLBi to service the automaker as a single unit.
Honda joins pickup bed fray between Chevy, FordMon, 13, Jun 2016
Honda is stepping into the battle between Ford and Chevrolet over the strength of their pickup truck beds.
Volkswagen awards global media business to Omnicom's PHDMon, 13, Jun 2016
Volkswagen Group has selected Omnicom's PHD as its global media agency following a lengthy competitive review.
Porsche ends ad campaign featuring Muhammad AliSat, 11, Jun 2016
Porsche’s 911 TV spot featuring the computerized likeness of Muhammad Ali has been pulled from airwaves following the boxing great’s death as a show of respect.
Nissan let dealers vet new adsSat, 11, Jun 2016
To quickly shift gears on its U.S. advertising message this year, Nissan made sure to involve its dealer body in the campaign.
Chevy launches partnership with country star Luke Bryan; Kid Rock deal endsFri, 10, Jun 2016
Taking aim at country-music fans, Chevrolet said today it selected Luke Bryan as a brand ambassador for the next three years. The move follows the end of Chevy's business relationship with Detroit rock star Kid Rock.