Super Bowl

RED CARPET TREATMENT

Auto brands hope famous faces pay off in Super Bowl ads

12:01 am U.S. ET | Feb. 6, 2016

A buzzworthy celebrity appearance is often the price of admission for advertising on gameday, but not any celebrity will do....
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Fiat Chrysler preps 2 Super Bowl ads

3:23 pm U.S. ET | Feb. 4, 2016

Fiat Chrysler Automobiles will air two spots during Super Bowl 50 on Sunday. The first ad will air after Coldplay's halftime performance. The second ad will air during the first commercial break in the fourth quarter, FCA revealed today....
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Audi's Super Bowl ad reaches for the moon

11:17 am U.S. ET | Feb. 3, 2016

Audi is back in the Super Bowl with an R8 spot that reaches for the moon. The 60-second first-quarter ad, "The Commander," centers on a retired astronaut who "rediscovers his lust for life" with the help of the R8 V-10-plus supercar....
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Kia's Super Bowl campaign to draw on star power of Christopher Walken, social media influencers

12:01 am U.S. ET | Feb. 3, 2016

In Kia's Super Bowl 50 ad, the redesigned 2016 Optima is like the world's most exciting pair of socks. The spot is all about standing out from the pack as Kia hopes to do with the Optima in a midsize sedan segment that the automaker says is boring and basic....
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The Super Bowl auto ad lineup

12:01 am U.S. ET | Feb. 1, 2016

The 2016 Super Bowl auto ad lineup is nearly set. Here's a look at who's in and who's staying on the sidelines....
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Honda counting on sheep to stir interest in Ridgeline

3:38 pm U.S. ET | Feb. 1, 2016

Honda debuted the Super Bowl ad for its 2017 Ridgeline truck today, nearly two weeks before it will play in front of an audience expected to top 100 million people nationwide....
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Acura boss: 'I'm getting schooled' in marketing

12:01 am U.S. ET | Feb. 1, 2016

Acura General Manager Jon Ikeda is on a learning curve....
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Hyundai soft-pedals slogan on Super Bowl stage

12:01 am U.S. ET | Jan. 30, 2016

Hyundai, which shook up its U.S. marketing operation in a push for a clearer brand identity, plans to use the Super Bowl to launch a yearlong marketing campaign with a new motto of its own: “We Make Things Better.” Yet the advertisements will merely hint at Hyundai's new mantra, not plaster it across the screen....
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Acura runs with Van Halen for NSX Super Bowl spot

6:00 am U.S. ET | Jan. 29, 2016

David Lee Roth's potent vocals in the Van Halen classic "Runnin' with the Devil" proved irresistible for the creative team that developed the Super Bowl spot for the Acura NSX supercar....
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Hyundai's Super Bowl blitz reflects work of new marketing team

9:00 am U.S. ET | Jan. 28, 2016

Whether the Denver Broncos or Carolina Panthers end up winning the Super Bowl, Hyundai wants to come away as the winner of the advertising free-for-all that surrounds America's most-watched live event....
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2016 SUPER BOWL

Buick Super Bowl ad features Cascada with a pair of celebrities

2:55 pm U.S. ET | Jan. 26, 2016

Buick is the latest brand to go with a celebrity-laden Super Bowl spot, picking NFL star Odell Beckham Jr. and actress/model Emily Ratajkowski with the Cascada convertible....
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Nissan passes on Super Bowl 50 ads

5:43 pm U.S. ET | Jan. 20, 2016

One year after returning to NFL Super Bowl advertising for the first time in 18 years, Nissan is back off the field. The company said Wednesday that it has decided to skip Super Bowl 50....
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Mercedes to skip Super Bowl 50

2:38 pm U.S. ET | Jan. 19, 2016

Mercedes-Benz is sitting out the Super Bowl this year after it made a rare appearance in 2015 to tout the speedy AMG GT....
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Mini teases star-studded 'Defy Labels' Super Bowl spot

9:45 am U.S. ET | Jan. 18, 2016

Mini knows a thing or two about being labeled. Some say Minis are cute "chick cars," or that they're underpowered and lack space, says Tom Noble, the brand's marketing chief. So Mini drew inspiration from this trend in a star-studded Super Bowl spot about defying labels that it begins teasing today....
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New Acura ad will feature voice of 'Creed' star

9:00 am U.S. ET | Jan. 14, 2016

Acura's latest national ad push will pack a punch. The brand tabbed Michael B. Jordan, star of the hit boxing movie Creed, to do the voiceover for the campaign. The spot will begin running on Sunday during the NFL's AFC playoff game between the Denver Broncos and Pittsburgh Steelers on CBS....
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Toyota is back in the Super Bowl for Prius

6:00 am U.S. ET | Jan. 11, 2016

Toyota will tout its newly redesigned 2016 Prius in a Super Bowl ad, using advertising's biggest stage to show off the hybrid car that has appeared in the game just once before....
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Buick plans to run Super Bowl ad for Cascada

6:38 am U.S. ET | Jan. 7, 2016

Buick will air its first-ever Super Bowl commercial during next month's broadcast, a bid to raise the brand's profile ahead of a big product-launch year....
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Mini joins the Super Bowl ad blitz

7:36 pm U.S. ET | Jan. 4, 2016

Mini is returning to the Super Bowl ad game after a five-year hiatus. The small-car brand's commercial is slated to run in the third quarter of Super Bowl 50. It will be Mini's second Super Bowl ad....
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2015 LISTS OF 10

The year's most memorable marketing moments

12:01 am U.S. ET | Dec. 28, 2015

Memorable moments in marketing in 2015...
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Honda Ridgeline pickup to make a comeback at Super Bowl

11:00 am U.S. ET | Dec. 18, 2015

Honda will return to the Super Bowl with a spot showcasing the new 2017 Ridgeline pickup. The ad, which will be the Ridgeline's TV debut, is slated to run in the third quarter. The Ridgeline will make its world debut at the Detroit auto show in January....
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Acura plans return to Super Bowl with NSX ad

9:00 am U.S. ET | Dec. 9, 2015

Acura is returning to the Super Bowl after four years. The brand says the first quarter spot will feature the NSX supercar and focus on its North American roots....
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Kia is coming back to the Super Bowl

4:32 pm U.S. ET | Oct. 26, 2015

Kia is coming back to the Super Bowl for the seventh straight year. A spokeswoman confirmed that the automaker has purchased ad time in the Feb. 7 game but declined to share other details....
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Tucker's approach with Nissan: Efficient tenacity

12:01 am U.S. ET | May 11, 2015

Jeremy Tucker was named Nissan North America vice president of marketing communications and media last September as Nissan prepared for a series of key projects....
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VINCE BOND JR.

BLOG: Mercedes scores, too, as Duke tops Wisconsin

12:01 am U.S. ET | April 8, 2015

Mercedes experienced the largest lift in purchase likelihood from its advertising during the NCAA Men's Division I Basketball National Championship, but its competitors saw gains as well, according to Extreme Reach, a company that measures the effectiveness of ad campaigns....
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VINCE BOND JR.

BLOG: Brady handoff generates more publicity for Colorado

12:31 pm U.S. ET | Feb. 11, 2015

Super Bowl MVP Tom Brady made his final handoff of the season Tuesday, a new Chevrolet Colorado for teammate Malcolm Butler. Brady's gesture gives Chevy another infusion of publicity for the Colorado....
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