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With his recent switch to driving a Mercedes-AMG race car, Keating has high hopes for AMG sales at his Mercedes store opening in Texas later this year.
Under Tobias Moers, AMG has expanded its racing program. For the head of Mercedes;Benz' performance division, the investment is a proof point that AMG is serious about developing sports cars.
BMW's decision to unveil a car in a video game illustrates how the digital era is transforming the way automakers introduce vehicles, forcing Detroit and other big auto shows to figure out how to stay relevant.
With one in four new-car buyers attending an auto show before they purchase, many automakers are figuring out new ways to attract visitors to their displays.
What's the best way to market the explosion of EVs coming from across the industry? Automakers are trying to figure that out.
Thousands of Porsche enthusiasts gathering in California this fall give the automaker the perfect chance to sell the brand's most loyal consumers on its new EV offerings.
BMW of North America won't change the major components of its controversial dealership bonus program for 2018, but it will relax some of the metrics it uses so that more dealerships should qualify for the payments.
With multiple electric vehicles coming, buyers need a strong charging network to alleviate range anxiety, Porsche's U.S. boss says. Every dealership in Canada and the U.S. will have fast chargers.
Mercedes-Benz's vehicle-subscription pilots in Nashville and Philadelphia will run for at least a year and directly involve dealers in what CEO Dietmar Exler called an opportunity to learn.
With multiple electric vehicles coming, buyers need a strong charging network to alleviate range anxiety, the brand's U.S. boss says.
Mercedes-Benz will launch its vehicle subscription program in a pilot with dealers in Nashville and Philadelphia, setting up a battle with BMW as the luxury rivals try out a new type of relationship with customers.
BMW, joining the list of automakers exploring the business case for vehicle subscription services, will launch its first pilot program in the United States at a Sonic Automotive store in Nashville.
Though many of the auto industry's mass-market brands reported U.S. sales gains in March, Nissan's deliveries last month dropped 3.
BMW will introduce the i4 and iNext EVs in 2020 and 2021, but the cars that kicked off BMW's i electric subbrand — the i3 and i8 — may not have a future beyond their current generation.
There will be no new V-12-powered AMG 65 models coming.
With China as an impetus, an electric Rolls-Royce is on the table.
The fiercest of rivals, BMW and Daimler are now merging several of their businesses to better carve out a top position in the growing mobility services space.
Volvo aims to help its U.S. dealerships become more profitable in 2018 in part by focusing on improving the used-vehicle and service businesses.
Mercedes will test a vehicle subscription service in two U.S. cities.
With more new and updated vehicles to launch, BMW will increase spending on U.S. marketing in 2018.
By joining forces, BMW Group and Daimler AG, two of the auto industry's fiercest competitors, aim to become a mobility powerhouse.
BMW executives say they are counting on the X2 to conquest buyers from other brands and become a substantial part of the automaker's business.
Volvo aims to help its dealerships in the United States improve profitability in 2018 in part by focusing on used cars and customer service.
I've been attending NADA since 2003. I've never had cause to say that I wished I'd seen more male faces in the crowd -- until Friday.
With more new and updated vehicles to launch this year, BMW is increasing its overall U.S. marketing outlays in 2018.
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