David Undercoffler

West Coast Bureau Reporter
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Recent authored articles

Why does Honda stick with Indy?

Why would a company like Honda bother with IndyCar, given its limited audience? To Honda, the real question is “Why wouldn't it?

Mazda's Davis sees racing as a test of character

A lifetime around racetracks has taught Mazda's Robert Davis that if you can trust someone at a track, you can trust that person anywhere.

Honda's Sage Marie recalls memorable machines

A car guy working for a car company is lucky. Sage Marie is luckier than most.

Why tiny Mazda rules amateur racing

Mazda's footprint in the auto industry is tiny. But its reach in the world of club and amateur racing is unparalleled.

The metamorphosis of C.J. Wilson

There's retiring, and then there's retiring at age 35 with millions of dollars in the bank and a passion for racing, owning and selling some of the world's most pedigreed car brands.

HYUNDAI-KIA: Volume down, incentives up

Hyundai-Kia Group's April sales slipped 1.9 percent to 116,408 vehicles, a decline that was better than the industrywide drop of 4.7 percent.

HONDA: Strong trucks fail to offset weak sedans

Weaker U.S. sales at American Honda in April pulled the automaker into negative territory for the year as sliding demand for sedans and Acura vehicles offset healthy light truck volume.

Acura's mission for TLX: Fix styling

In the world of luxury automakers, turbocharged engines reign supreme. Except at Acura.

Kia picks Saad Chehab to lead marketing

UPDATED: 4/27/17 2:07 pm ET - adds details

Kia -- on the cusp of launching its critical Stinger performance sedan -- has hired former Chrysler advertising whiz Saad Chehab as its new marketing chief.

For many, Honda's Clarity is too good a deal to pass up

For $369 a month and $2,868 at signing, residents in the fair state of California get a large, comfortable, quiet sedan that has all the luxury trappings of an Acura and seats five adults comfortably.

New airbag injury highlights Honda’s struggle

The convoluted history of a 2002 Honda Accord involved in a March 3 crash shows the challenge Honda faces in keeping defective Takata airbag inflators out of circulation.

Honda Accord gets fastback makeover

Honda's next-generation Accord sedan and its fastback profile are coming into focus thanks to new spy shots taken in Colorado.

Acura adds A Spec trim to freshened TLX

UPDATED: 4/13/17 11:05 am ET - adds details

Acura is doubling down on its sedan-based reinvention with the release of the 2018 TLX. The freshening of Acura's midsize sedan is aimed at juicing consumer interest in the car and the brand amid declining sales for both.

Genesis readies first crossover with fuel cell concept

Hyundai's Genesis luxury brand is affirming its belief in hydrogen fuel cell vehicles as a pillar of its zero-emissions strategy with an early concept of the brand's first crossover.

Bentley Americas chief Winkler to step down June 1

Michael Winkler will step down from his post on June 1, setting up a shuffling of executives at Audi of America.

Honda's latest Civic Si rated at 205 hp with turbo

The turbo engine inside Honda's latest Civic Si may be new, but the power output isn't. Honda Canada says the car is set to arrive at dealerships soon.

Honda's latest Civic Si rated at 205 hp with turbo

The turbo engine inside Honda's latest Civic Si may be new, but the power output isn't.

Former GM chief Wagoner joins ChargePoint board

UPDATED: 4/6/17 10:05 am ET - corrected

Former GM chief Rick Wagoner, who introduced the Chevrolet Volt plug-in hybrid during his last year as CEO of the automaker, is promoting vehicle electrification once again.

Bentley Americas chief Winkler to step down

Bentley CEO Michael Winkler will step down from his post on June 1. Mark Del Rosso, Audi of America's COO, will replace Winkler.

HYUNDAI/KIA: A rough month all around

Hyundai/Kia slumped in March, with sales falling 11 percent to a total of 118,694 units. The results were well behind the 1.7 percent decline for the U.S. industry.

HONDA: A drag from weak cars, Acura

U.S. sales at American Honda dipped slightly in March, ending the month with a 0.7 percent decline to 137,227 vehicles, as weak car demand and losses at Acura Division continued to pull down the automaker's fortunes.

Acura thinks small on its big hybrid

Acura has conservative ambitions for the MDX Hybrid, but remains committed to hybrid powertrains.

Sage Marie

  • Age: 41

  • Title: Senior manager, public relations, American Honda Motor Co.

Honda, IBM create Dave to solve recall riddle

Deeply concerned about potentially deadly Takata inflators in its vehicles, Honda has added a powerful new tool to help customers get their cars fixed.

After 41 years, Honda's Mendel drives off

Forty-one years can teach you a lot about the auto industry -- including when it's the right time to go out on top. On April 1, American Honda's John Mendel will do just that.