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David Undercoffler

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Recent authored articles

Kia keeps pushing its boundaries

Kia continues to expand its horizons with more electrified powertrains, new crossover nameplates and a legitimate sports sedan that will seek to challenge the German stalwarts.

Steady ramp-up for Genesis

A new sports sedan will begin to round out Genesis' lineup, along with a trio of crossovers due in the next two to four years.

Fresh fuel for Korea's sibling rivalry

Kia is outshining big brother Hyundai in the U.S. But after a rebuilding year, Hyundai has big things planned for 2018.

Hyundai looks to crossovers for relief

Hyundai's dependence on a car-heavy lineup has been a weight on its sales all year. Some of that weight will begin to lift in the next year or two.

Jaguar's classroom on wheels

There are the obvious reasons why Jaguar would want to build the fire-breathing Project 8 sport sedan, such as magazine covers and branding power. But there's a less-obvious motivation, too.

VW to revive '60s Microbus with new, all-electric van

At the Concours d'Elegance car show in Pebble Beach, Volkswagen confirmed plans for an electric-powered modern version of its iconic Bus from the 1960s.

Aston Martin readies a sport wagon

Aston Martin, seeking to put a bespoke exclamation point on its aging Vanquish supercar lineup, will build a run of limited-edition Zagato-bodied cars that includes a speedster and shooting brake version.

Why Acura keeps making the slow-selling RLX

The Acura RLX luxury sedan is one of the automaker's least popular models in North America. Introduced for the 2014 model year, it's sold fewer than 14,000 units in Canada and the U.S. So why keep making it?

Accord gets the goodies, while Acura waits

Within American Honda's walls, the bread-and-butter Accord family car commands deep respect, while Acura remains stuck in a second-fiddle role.

Why does Acura bother with the RLX?

With a refreshed model for 2018, Honda is looking to pump some life back into its premier luxury car.

Acura freshens flagship RLX sedan

Acura is giving the RLX a makeover for 2018 to revive interest in its oft-forgotten large sedan.

Acura freshens RLX sedan as sector sags

Acura is giving the RLX a makeover for 2018 to revive interest in its oft-forgotten large sedan.

Faraday to lease former tire plant in California

UPDATED: 8/8/17 10:01 am ET - corrected

Struggling EV startup Faraday Future will use an existing California factory for its first production vehicle, due in 2018, pivoting from an earlier plan to build a plant in Nevada.

Genesis plans clean break from Hyundai

Hyundai's fledgling Genesis brand wants out of the nest -- now. This month, the brand plans to announce a new retail strategy for the U.S. that will accelerate its separation from the Hyundai marque.

Behind the new Phantom, a changed Rolls-Royce

Smaller, more approachable models have surged to the top of Rolls' sales charts, accounting for roughly 85 percent of its global sales in 2016.

HYUNDAI-KIA: Declines hit most cars, crossovers

Hyundai attributed its decline mostly to a drop in fleet sales, which it said amounted to less than 10 percent of its volume for the month. Yet in an era of hot crossover sales, even its Sante Fe sales were down.

HONDA: Tight supplies hamper trucks

Dogged by tight supply of its best-known light-truck models and despite an increase in incentive spending, American Honda posted a 1.2 percent decline in July sales to 150,980 units.

Genesis grounded in Louisiana

Dealers balked at a plan to scale back the number of Genesis outlets in the state. A month later, they were told to stop selling and servicing cars altogether.

Acura's plans ride on RDX, hybrids

Acura is about to face its biggest test in recent years: the launch of the first redesigned vehicle under its latest brand reboot.

Honda prepares for electrifying lineup

After several years of culling slow-selling niche models, Honda has a fresh, strong-selling core lineup.

Japan's Big 3 tend to their cars

Crossovers may be the rage, but Honda, Nissan and Toyota have a long legacy of successful cars in the U.S. market, and each brand is keen to hang on to the considerable volume these segments still bring in every year.

Hyundai sees salvation in '18 Sonata

New sheet metal, a revised trim and pricing strategy and a focus on refinement round out the Hyundai Sonata's notable upgrades. But they can do only so much to change the car's fortunes.

Sedan savior?

The Honda Accord, like its contemporaries, will have an uphill battle in enticing buyers to choose sedans over other segments. Utility vehicles have virtually eliminated the gap in fuel efficiency, cost and ride quality.

Hyundai puts a new face on its crossovers

The new Kona subcompact crossover will carry on its little shoulders the task of launching an entirely new design language for Hyundai's CUVs.

Filippo​ Principato

Led service department to 151 percent gain in gross profit margin