Hans Greimel

Asia Editor, Tokyo
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Recent authored articles

Can this man finally deliver 'Lexus envy'?

Lexus has the quality, customer service and technology. But it still lacks one thing that its German luxury competitors have. Can new branding chief Tokuo Fukuichi help generate some "Lexus envy"?

Search for synergies delays Mitsubishi products

Mitsubishi is delaying the next-generation redesigns of the Outlander crossover and Outlander Sport compact crossover, key pillars of its lineup, as engineers seek ways to share components with Nissan under a new alliance.

How Nissan's Shiro Nakamura became the crossover king

Shiro Nakamura, who will retire next month after transforming Nissan design over the past 17 years, also holds the distinction of making "crossover" a household word.

Rebounding Renesas sets up for growth

Japanese chipmaker Renesas bottlenecked much of the auto industry when its plant was damaged by Japan's 2011 killer earthquake. It now plans big growth thanks to its takeover of an American rival.

Japanese carmakers seek trade peace with Trump

Japan's auto market is open, says Hiroto Saikawa, chairman of the Japan Automobile Manufacturers Association, but its carmakers, including Toyota, Nissan and Honda, are willing to work with governments in Tokyo and...

A Canadian and an American lead Nissan into a new era of design

Two non-Japanese designers, one a veteran insider, the other just poached from a luxury-brand rival, face a difficult balancing act leading Nissan Motor Co. into an era of new technology.

A new era for Nissan design

Two non-Japanese designers, one a veteran insider, the other just poached from a luxury-brand rival, face a difficult balancing act leading Nissan Motor Co. into an era of new technology.

VW and Suzuki prepare to tangle in India

After their acrimonious split, Suzuki and Volkswagen are squaring off in one of the biggest, most promising auto markets - this time with different partners.

Japan automakers willing to work with U.S. on trade grievances

Japan's auto industry, under trade pressure from President Trump, has struck a conciliatory note, saying it is open to addressing American grievances and even defending the president's stance.

Mitsubishi management changes remake automaker in Nissan's image

Nissan is increasing its mark on new alliance partner Mitsubishi though a new management shuffle that puts more foreigners and a woman into top executive slots.

Nissan's Nakamura retires as design team is shuffled

Shiro Nakamura, who penned some of Nissan's most daring and memorable cars, will retire after 17 years of pursuing cutting-edge looks that put the automaker on the map for its styling.

Infiniti taps Renault racing tech for concept

Infiniti's newest performance concept comes not from its parent company Nissan but from its stepparent - Renault.

From a Tokyo skyscraper, Honda peers at Silicon Valley

Honda and its Japanese competitors know they need to catch up on advanced software work for future technologies. To inspire engineers, Honda has created a warm and welcoming work environment high up a Tokyo skyscraper.

Shuffle at Toyota according to plan

Toyota's executive shuffle last week was part of broader effort to stay nimble, while the promotions of key figures in North America, including Bob Carter and Bill Fay, follow long-term succession plans for top posts.

Infiniti to serve as alliance's tech showcase

Infiniti will burnish its high-tech cred at next week's Geneva motor show. The brand will begin receiving the best of both Nissan and Renault technology.

Infiniti preps freshened Q50, sporty hybrid

Infiniti aims to burnish its high-tech cred at the Geneva motor show with two cars showcasing its latest autonomous driving and steer-by-wire systems and a sporty hybrid system derived from Formula One.

Honda places high-stakes bet on software, robotics with new r&d unit

In the new era of artificial intelligence and autonomous vehicles, Honda is planning its own transition from metal-bender to software-coder.

Small still beautiful in Japan with latest Suzuki minicar

The latest iteration of the Suzuki Wagon R minicar, for a long time the best-selling vehicle in all of Japan, is more irrefutable proof -- if any were still needed -- that small is beautiful in Japan.

Ghosn's successor will have work to do

Carlos Ghosn is handing the CEO reins for a vastly improved Nissan. Despite nearly two decades of gains, Nissan still has much to work on.

Ghosn steps down as Nissan CEO, hands reins to Saikawa as focus shifts

UPDATED: 2/23/17 9:24 am ET

Carlos Ghosn, the long-serving chief executive who rescued Nissan from bankruptcy, is stepping down as CEO, having nearly finished his latest business plan and driven the Renault-Nissan Alliance to new heights with the...

Ghosn steps down as Nissan CEO, hands reins to Saikawa as focus shifts

UPDATED: 2/23/17 9:24 am ET - adds detail

Carlos Ghosn, the long-serving CEO who rescued Nissan from bankruptcy, is stepping down as CEO, having nearly finished his latest business plan and driven the Renault-Nissan Alliance to new heights with the acquisition of...

Steering supplier JTEKT begins reinventing the wheel

JTEKT, the world's No. 1 steering system supplier, is preparing for the day that self-steering autonomous cars make its main bread-and-butter products obsolete.

Toyota gets serious about plug-in hybrids

For years, Toyota Motor Corp. has shortchanged plug-in hybrids by offering just one nameplate in the category, and a slow selling one at that: the Prius PHV. But Japan's top carmaker says that's about to change.

Mitsubishi brings back Eclipse name for crossover

Mitsubishi will resurrect the Eclipse name in the new compact crossover to be unveiled next month at the Geneva auto show.

Mitsubishi revives Eclipse badge for new compact crossover

Mitsubishi will resurrect the venerable Eclipse name in the new compact crossover it unveils at next month's Geneva auto show, hoping to marshal memories of the popular sporty coupe that helped build the brand's reputation...

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