Hans Greimel

Asia Editor, Tokyo
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Phone: 81-3-3828-9060
E-Mail: hgreimel@crain.com
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Recent authored articles

Nissan execs hint at upcoming EV crossover

Nissan is working on a concept vehicle that will showcase its ideas for intelligent mobility and foreshadow an all-electric crossover.

Nissan racing chief keeps a spare Pulsar on standby

Takao Katagiri, head of Nissan Motor's global motorsports program as well as its Nismo performance division, learned early the value of having a backup car.

Racing scenes inspire Mazda's top designer

When Mazda global design chief Ikuo Maeda was a boy, he saw the 1971 Steve McQueen racing epic Le Mans. The led to a passion for racing that feeds his creative side.

Toyota’s driving chief learns the secret sauce

In an interview with Asia Editor Hans Greimel, Akio Toyoda, 61, talked about his interest in racing and how it now influences the flavor of Lexus and Toyota vehicles.

Akio Toyoda: Master driver, late bloomer

Akio Toyoda not only runs Toyota Motor Corp. but is its master driver, the final arbiter of what makes a Lexus a Lexus and a Toyota a Toyota.

In new automotive era, even Toyota struggles

A lackluster test drive of an EV prototype underscores for Akio Toyoda the new challenges posed by an evolving auto industry.

Mitsubishi's comeback keys: Crossovers, expansion

Mitsubishi's operating profit plunges 94 percent in the latest fiscal year, broadsided by falling sales, foreign exchange losses and the costs of a fuel economy scandal.

Japan's automakers scramble to fill truck gap

Stung by imploding profits, Japan's automakers are scrambling to jam out more of the only vehicles that seem to sell these days: crossovers, pickups and SUVs.

Nissan's e-Power hybrids may go global

Nissan's hybrid hit is virtually unknown outside Japan. But the company is thinking about taking it overseas where it could challenge the Prius, just as it does at home.

Nissan profit falls 6% on currency losses, rising incentives

Nissan reported a 6.4 percent drop in operating profit in the just-ended fiscal year as foreign exchange losses and rising incentives undercut earnings.

Toyota President feels 'sense of crisis' as profits tumble

Foreign exchange rates and spiraling costs hammered profits at Toyota, derailing the automaker from a third-straight year of record results and spurring President Akio Toyoda to warn of an impending "sense of crisis."

Mitsubishi profit plunges after fuel economy scandal

Mitsubishi's profit plunged 94 percent in the latest fiscal year, hit by falling vehicle sales, foreign exchange losses and the costs of a fuel economy scandal. CEO Osamu Masuko pledged a recovery, aided by Nissan.

Subaru profit falls 27% despite higher vehicle sales

Subaru's profit fell 27 percent in the just-ended fiscal year on foreign exchange losses and spiraling costs despite higher vehicle sales in its key North American market.

Hyundai shows twin headlights on Kona

The upcoming Hyundai Kona will get "twin headlamps" with running lights positioned above the main lights as Hyundai looks to set its entry apart from an increasingly crowded field.

Chinese buy into Cadillac

Cadillac is selling itself as a heritage brand in China as it chases its German rivals. It is one of many things going right for the American luxury icon in the world's biggest market.

Mann plots a U.S. revival for Mitsubishi

New Mitsubishi COO Trevor Mann outlines his revival plan for the troubled carmaker and explains how he got it back on the profit path just months after arriving from controlling owner Nissan.

Honda back in the black as recall costs dwindle

Honda swings back to profitability in the latest quarter as the company put recall costs behind it. North America is the profit motor, but executives warn of rising incentives.

Mazda will turn to crossovers to bolster profitability

Mazda Motor Corp. is ramping up crossover output to bolster profitability after recalls and higher car incentives undercut earnings in the latest quarter.

FNR-X concept spotlights Chevy's new technology

Chevrolet's Chinese FNR-X crossover shows off new elements that will appear in production vehicles.

Nismo's global expansion could bring performance pickup

Nissan's Nismo performance tuner sub-brand plans a massive global push over the next five years.

For Lexus sedans, it could be do or die

With car sales falling at Lexus, Toyota's top branding officer says the luxury line is contemplating sedans that are more casual and sporty - and maybe even a station wagon.

Honda forecasts profit drop despite positive quarter

Honda swung back to profitability in the latest quarter as the company put Takata-related recall costs behind it, but a worsening foreign exchange outlook and a one-off pension expense forced the Japanese automaker to...

Mazda quarterly operating profit plunges 56%

Mazda's operating profit tumbled 56 percent in the latest quarter, as a deteriorating sales mix, foreign exchange rate losses and recall costs undermined results.

Hyundai teases design of Kona small crossover

Hyundai teased the design of its upcoming Kona subcompact crossover and offered fresh details on the launch timing of a model that will fill a critical gap in the brand's lineup.

Lexus updates 2018 NX to keep pace with German rivals

The 2018 NX will have a more aerodynamic look, with handling tweaks to deliver sharper performance and a smoother ride, among other changes.