Our Staff

Hans Greimel

Asia Editor, Tokyo
Address: Yurakucho Denki Bldg., 20 Floor
1-7-1 Yuraku-cho, Chiyoda-ku
100-0006 Tokyo, Japan
Follow: Twitter Hans Greimel RSS feed
Phone: 81-3-3828-9060
E-Mail: hgreimel@crain.com
CLICK HERE to see our entire staff list

Recent authored articles

Tariff threat hangs over Subaru's bullish plan

Subaru has big plans for growth in the U.S. market — as long as Trump's tariffs don't get in the way.

How this year's trade war is a different battle

Superficial similarities abound between the latest trade war with China and earlier, mostly failed campaigns against Japan. But striking differences also suggest Trump's gambit might have better leverage.

New Subaru chief aims to shore up profits, sales -- and trust -- with new plan

Newly appointed Subaru President Tomomi Nakamura has unveiled a five-year business plan that aims to boost U.S.

Infiniti halts work on car with Daimler, paper says

Nissan says it is still committed to cooperating with Daimler after a report it has suspended joint development of a luxury compact car amid an uncertain U.S. market outlook.

Nissan's EV battery deal blows up

The collapse of Nissan's planned sale of its battery business to a Chinese investor is a setback for Nissan. But it also highlights important changes in China.

Polishing the diamonds: Mazda, Mitsubishi push for store upgrades

Mazda and Mitsubishi are banking on ritzier dealerships to help them move upmarket as they struggle to elevate their brand images.

Nissan halts luxury car work with Daimler, report says

Nissan says it is still committed to cooperating with Daimler following a report it has suspended joint development of a luxury compact car amid an uncertain U.S. market outlook.

Ghosn denies Renault alliance merger plot

Amid persistent speculation about the future of the Renault-Nissan-Mitsubishi Alliance, Chairman Carlos Ghosn told shareholders of Nissan and Mitsubishi that Renault isn't engineering a takeover of its Japanese partners.

Mazda sculptors, digital artists collaborate on design like never before

To perfect the voluptuous bends and molten-like reflections of Mazda's next-generation design language due to debut next year, Mazda's stylists had to break with tradition.

China EV startup Byton readies sedan, eyes U.S. launch

Byton, the Chinese EV startup that wants to start selling cars stateside from 2020, previewed its first sedan in a futuristic concept car.

Hyundai, Kia set up new regional HQ structure in North America, Europe

Hyundai and Kia are setting up new regional headquarters organizations in North America and Europe in an effort to move decision making closer to the markets and react more quickly to changing trends and customer demand.

Japan Inc. teams up on transmission technologies

Toyota, Nissan, Honda and others are partnering with the country's biggest transmission suppliers to jointly develop next-generation transmission technologies that can be shared among the members.

Nissan's e-Pedal gives Leaf EV some street cred

One of the Nissan Leaf's newest features, the go-cartlike e-Pedal, began life as a performance-enhancing technology prototyped for sporty driving in the Maxima sedan.

Nissan's e-Pedal gives Leaf EV some street cred

One of the Nissan Leaf's newest features, the go-cartlike e-Pedal, began life as a performance-enhancing technology prototyped for sporty driving in the Maxima sedan.

Hyundai design continues shift away from 'family look'

UPDATED: 6/16/18 9:20 pm ET -- correction

Continuing a break with the family look that the South Korean brand cultivated in previous generations of vehicles, Hyundai will soon start rolling out a new design language that gives each model and each segment its own...

China in control as industry enters new era

China has been the world's biggest auto market since 2009, when it eclipsed the United States. But only recently has it reached a long-anticipated, and in many quarters, long-feared, tipping point.

Tariff tussles may threaten GAC's U.S. launch

GAC Motor, angling to become the first homegrown Chinese automaker to export light vehicles to the United States, is re-evaluating those plans after President Donald Trump's threat to level tariffs on imported vehicles.

The next Toyota Corolla reverses course to just one platform

The Toyota Corolla is actually three different cars on three different platforms globally. But that changes with the introduction of a unified world platform starting this summer.

Japan's billionaire disruptor takes aim at cars

Japan's richest man, Masayoshi Son, is spending billions to expand his interests from phone services to autonomous vehicles.

For Nissan in U.S. it's no pain, no gain

Following its 28 percent U.S. sales plunge in April, Nissan promises that the short-term pain will be worth the long-term gain.

Nissan CEO denies Renault merger talks

Nissan CEO Hiroto Saikawa dismisses reports that his Japanese carmaker is hammering out full integration with longtime alliance partner Renault, saying "There is no fact to the effect that we are negotiating any merger."

The long and painful birth of Genesis

As thorny as Genesis' retail rework has been, the U.S. dealer showdown is just one of many trials testing global brand chief Manfred Fitzgerald as he births a luxury brand.

Nissan profits fall on foreign exchange losses, onetime costs

UPDATED: 5/14/18 9:44 pm ET -- corrected

Nissan reported a 12 percent slide in operating profit in the most recent quarter as foreign exchange rate losses, deteriorating sales mix and onetime costs.

'U.S. is the highest priority,' Mazda's new CEO says

Mazda's incoming CEO will focus on strengthening Mazda's dealership network in the United States and making the most of an expanded partnership with Toyota.

How the extravagant Tokyo show lost its mojo

Back in its crazy, hazy heyday, the Tokyo Motor Show was the place to be. Even after Japan's economic miracle deflated in the late 1990s, the show sustained much of its allure.


Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.