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Hans Greimel

Asia Editor, Tokyo
Address: Yurakucho Denki Bldg., 20 Floor
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Phone: 81-3-3828-9060
E-Mail: hgreimel@crain.com
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Recent authored articles

Nissan's robotaxi field-test to be challenge to Waymo

Nissan steps its challenge to Waymo in the race for self-driving cars with plans to field-test robotaxis in downtown Yokohama early next year.

Toyota shake-up: No time to lose

The appointment of computer guru Gill Pratt to a new "fellow" position at the top of Toyota underscores Akio Toyoda's urgency to remake the company.

Toyota looks outside for EV help

Once a dogmatic adherent to in-house development, the world's second biggest automaker is now opening its doors to outside help on electric cars.

Toyota sounds 'now or never' alarm with management shuffle

Toyota faces a “now or never” competition for survival and is shuffling management to tackle the challenge, President Akio Toyoda says.

MAZDA'S MASAMICHI KOGAI: Rebuilding for a U.S. revival

CEO Masamichi Kogai is busy building pint-sized Mazda Motor Corp. into an automaker able to compete on the global stage with the biggest rivals. But first, Mazda is trying to fix operations in the U.S.

Alliance ramps up Silicon Valley operations

The Renault-Nissan-Mitsubishi Alliance is ramping up in Silicon Valley with plans to expand operations there, integrate new partner Mitsubishi and step up work on self-driving cars.

Mazda plans new SUV for U.S. growth

Mazda CEO Masamichi Kogai concedes his company is still in transition mode, four years after predicting U.S. sales would hit 400,000 a year. Now, he says the resurgence will start in earnest in 2019.

TOYOTA'S AKIO TOYODA: Taking the long view

Akio Toyoda is keeping his eyes on the future, the far, far future, as the Toyota Motor Corp. president pilots his company through a rapidly changing automotive landscape.

MITSUBISHI'S OSAMU MASUKO: Looking to bounce back fast

CEO Osamu Masuko wants Mitsubishi Motors Corp. to make a V-shaped recovery from the dark days of 2016 when it was laid low by a fuel economy scandal in Japan.

Nissan softens its targets through '22

Nissan CEO Hiroto Saikawa is steering away from the aggressive numerical goals of his predecessor, Carlos Ghosn, and toward more fuzzy ones. In the key U.S.

Toyota’s profits rise despite a softer U.S.

Toyota sounded the alarm about deteriorating conditions in the U.S. even as it logged increased quarterly profits and lifted its full-year earnings outlook.

Sliding wholesale hurts at Subaru

Subaru is on pace for a ninth-straight year of record retail sales in the U.S., but sliding wholesale volume is denting the Japanese company's profitability.

Renault-Nissan: Scale, scale, scale

Carlos Ghosn, now ruling over a Renault-Nissan-Mitsubishi alliance, insists his expanding empire needs to grow bigger still.

Toyota: A giant that wants to act small

Convinced that his company's unbridled size is a liability, President Akio Toyoda wants to create a new Toyota with the mindset of the world's biggest little startup.

Hyundai: A homegrown game plan

Hyundai Motor Group's go-it-alone strategy banks heavily on the home market and the Genesis premium marque.

Honda: Era of self-reliance is over

Today's Honda, a middling player on the global stage, concedes it finally needs outside help to meet the challenges of the future.

Nissan profit slides on U.S. Takata lawsuit, Japan recalls

UPDATED: Nov. 8 19:05 CET - corrected

Nissan's operating profit slid 22 percent in the latest quarter as outlays for a Takata airbag class action settlement and recalls in Japan hit earnings.

Toyota quarterly profit rises 10% as currency gains offset weaker U.S. business

UPDATED: Nov 7 13:00 CET - corrected

Toyota's quarterly operating profit rose 10 percent as gains from favorable foreign exchange rates offset weakening business in the U.S.

Subaru Canada's sales up; automaker's quarterly profit down 13%

UPDATED: 11/9/17 4:10 pm ET - Corrected

Subaru profits tumbled in the latest quarter on rising U.S. incentives and a one-time charge related to the bankruptcy of airbag maker Takata. Canadian sales climbed 9.1 per cent to during the latest fiscal quarter.

Subaru profit falls 13% on Takata, declining N.A. sales

UPDATED: Nov 9 20:30 CET - corrected

Subaru profits tumbled in the latest quarter on lower wholesale shipments, rising U.S. incentives and a one-time charge related to the bankruptcy of airbag maker Takata.

Akio Toyoda has both feet in the future

For a man with his family's name on every car, Akio Toyoda ironically sees himself as a sort of Jedi knight fighting the corporate Empire.

Mazda's operating profit increases 2% as weak yen offsets higher costs

Profit at Mazda rose nearly 2 percent in the latest quarter as foreign exchange rate gains offset rising costs and lackluster model mix and sales.

Honda quarterly profit falls on U.S. airbag costs

Honda reported a 33 percent drop in operating profit in the latest quarter as outlays for a U.S. class action suit over defective Takata airbags undercut rising sales. European profit surged to $22.2 million.

Hyundai recruits another BMW engineer for Genesis

Hyundai has recruited BMW engineer Fayez Abdul Rahman to lead architecture development at Genesis and help make the new upscale brand more competitive against European premium automakers.

Japan's cool new design vibe

Japanese automakers are embarking on a design renaissance, channeling ancient traditions to fight modern trends.

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