Our Staff

Michael Martinez

Ford reporter
Address: 1155 Gratiot Ave.
48207 Detroit
Follow: Twitter Facebook Michael Martinez RSS feed
Phone: 313-446-1644
E-Mail: mdmartinez@crain.com
CLICK HERE to see our entire staff list

Recent authored articles

Ford pushing 150 aftermarket add-ons for revived Ranger

Ford is partnering with Yakima and working through dealers to offer Canadians 150 parts and accessories for its new midsize pickup, including bed racks, tow hooks and paddleboard carriers. All parts come with a three-year/60,000-kilometre Ford warranty.

Ford pushing 150 aftermarket add-ons for revived Ranger

Ford is partnering with Yakima and working through its dealers to offer 150 parts and accessories for its new midsize pickup, including bed racks, tow hooks and paddleboard carriers. All parts come with a 3-year/36,000-mile Ford warranty.

Ford's 2020 baby Bronco off-roader emerges in photos from dealer meeting

Photos leaked from Ford's annual dealer meeting last month in Las Vegas provide the first public look at the so-called baby Bronco, an upcoming off-road compact crossover.

Ford buying scooter company Spin

UPDATED: 11/8/18 10:11 am ET - adds new valuation

The automaker said the scooters will roll out in 100 cities over the next 18 months, including a Thursday launch in Detroit. It did not disclose a purchase price.

2019 Lincoln Aviator to bow at L.A. auto show

Lincoln plans to introduce the production version of the Aviator crossover in L.A., roughly eight months after it showed off a "production preview" in New York.

Teardowns without the mess

Caresoft engineers use high-tech 3D scans to virtually strip apart cars — down to individual battery cells, wires and screws — and sells that data to curious automakers and suppliers for up to half a million dollars. The company's software can also provide information about the materials used and cost of each vehicle component.

FORD: 2nd-straight pickup setback sets the tone

Ford's U.S. light-vehicle sales fell 3.9 percent in October as a continued drop in car demand and a second-straight decline for F-series pickups outweighed gains for crossovers and SUVs.

Ford expands paid time off for new mothers, fathers

Effective Thursday, the automaker will allow new fathers eight weeks of paid time off, up from two weeks. It will allow new mothers between 14-16 weeks of paid time off, up from 8-10 weeks.

Ford unleashes special-edition lightweight Carbon Series GT supercar

The Carbon Series GTs will be 40 pounds lighter than the standard supercar thanks to carbon fiber wheels, a titanium exhaust, titanium lug nuts and a polycarbonate rear hatch with additional venting. Ford said it features more visible carbon fiber than any previous model.

Ford unleashes special-edition lightweight Carbon Series GT supercar

The Carbon Series GTs will be 18 kilograms lighter than the standard supercar thanks to carbon fibre wheels, a titanium exhaust, titanium lug nuts and a polycarbonate rear hatch with additional venting. The car is assembled in Ontario and will be available in Canada.

Lincoln's head of product development to retire this week

Scott Tobin, a key architect of Lincoln's turnaround as its director of product development, has abruptly elected to retire from the company effective later this week.

China troubles dampen Ford's outlook

The world's largest vehicle market is causing some of Ford's biggest headaches.

Ford gives more hints on VW partnership

Ford CEO Jim Hackett said the automaker would share more details about potential partnerships "in the near future" as it settles into a yearslong $11 billion global restructuring

Ford posts 37% earnings decline on China challenges, retreats on profit margin goal

UPDATED: 10/24/2018 7:08 pm ET - adds details

Poor results in China and other overseas markets contributed to a 37 percent drop in third-quarter net income for Ford, and the automaker backed off its goal of raising its global profit margin to 8 percent by 2020. Ford said net income fell to $991 million in the quarter, although revenue rose 3 percent to $37.6 billion, driven by higher-profit vehicles in North America.

Ford posts 37% earnings decline on China challenges, retreats on profit margin goal

Poor results in China and other overseas markets contributed to a 37 per cent drop in third-quarter net income for Ford, and the automaker backed off its goal of raising its global profit margin to eight per cent by 2020.

Amid unease, dealers get clearest look yet at Ford's restructuring plan

Dealers got the clearest look to date at CEO Jim Hackett's restructuring plan. Executives vowed to freshen showrooms through shorter product development cycles. They also revealed plans to add affordable nonsedan models to the lineup, raise profit margins by altering vehicle allocations and launch an edgy advertising campaign that plays up Ford's history.

Ford Ranger won't cannibalize F-150 sales, Hinrichs says

As F-150 prices continue to climb, the automaker's head of global operations says "there's room now" for a less expensive midsize pickup in Ford's lineup.

'Ford Proud' campaign shows company's swagger

Ford Motor Co. is transforming its business for the future, but it wants consumers to know that it's still very good at building the cars and trucks on sale today.

Ford summons its swagger, shifts marketing focus to keeping loyalists

UPDATED: 10/19/18 4:24 pm ET - adds stock close

Ford is shifting its focus from winning new customers to persuading current owners to stick with its namesake brand. The new marketing approach, designed to rebut the impression that Ford is abandoning owners of Fusions and Fiestas as it stops developing new sedans, is part of a sweeping plan that the automaker's leadership team laid out to its North American dealers this week.

'Built Ford Proud': New ad campaign elicits emotion, takes shot at Tesla

Ford will launch a new ad campaign featuring actor Bryan Cranston this weekend after giving dealers a first look at its annual national meeting in Las Vegas .

Ford to build additional 350 GT supercars, extends output by 2 years

The company previously planned to build 1,000 GTs through the 2020 model year. It now says it will build 1,350 vehicles through 2022.

Ford to build additional 350 GT supercars, extend production by 2 years

Ford had previously announced plans for 1,000 GTs through the 2020 model year. It now says 1,350 cars will be made through 2022. The cars are built by Multimatic Inc. in Markham, Ont.

Elena Ford named chief customer experience officer

Elena Ford, great-great-granddaughter of Henry Ford, will become Ford Motor's chief customer experience officer as of Nov. 1, the automaker said.

Elena Ford named chief customer experience officer

Elena Ford, great-great-granddaughter of Henry Ford, will become Ford Motor's chief customer experience officer as of Nov. 1, the automaker said.

The tension rises at Ford

Ford has had a tough time getting others to understand and gain confidence in the early stages of CEO Jim Hackett's companywide restructuring, and salaried workers are now wondering about their future with the company as cuts loom.


Email Newsletters
  • General newsletters
  • (Weekdays)
  • (Mondays)
  • (As needed)
  • Video newscasts
  • (Weekdays)
  • (Weekdays)
  • (Saturdays)
  • Special interest newsletters
  • (Thursdays)
  • (Tuesdays)
  • (Monthly)
  • (Monthly)
  • (Wednesdays)
  • (Bimonthly)
  • Special reports
  • (As needed)
  • (As needed)
  • Communication preferences
  • You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.