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Toyota has named Volkswagen of America marketing executive Vinay Shahani its vice president of integrated marketing operations. The move is effective June 5.
Dealer software giant CDK Global has struck a deal to acquire Auto/Mate, a smaller rival in the dealership management system market
News that Mark Fields is out at Ford left surprised dealers with a common reaction. They want to know, 'Who is Jim Hackett?'
A cybersecurity expert said CDK and Reynolds have no security need to block data integrators' access to their dealership management systems.
AutoNation President and COO Bill Berman resigned Monday, just three months after being named president.
Automakers will need to do more if they want their brands to resonate with consumers on a personal level. That was the consistent theme from speakers at the Automotive News Marketing 360 event here last week.
Changing a dealership management system can be a grueling process that touches every level of a store. But sometimes a switch has to be made.
Google's evolving portfolio of marketing options can be a treasure trove for dealers who skillfully wield its tools. But there's a catch.
Dealers can now push live videos to engage customers on the fly through Facebook, Twitter and YouTube, or get fancy with 360-degree videos.
Dealership software giant Reynolds and Reynolds Co. vigorously defended its certification program for third-party vendors in the face of an antitrust lawsuit.
YouTube is a titan in the online video space, and it has a commanding role in the marketing strategies of both automakers and dealers.
Automakers are trying to bring a sense of order to the competitive and potentially chaotic world of search engine marketing.
Chevrolet's “Real People, Not Actors” campaign is two years old, but still has plenty of life left, says the brand's U.S. vice president of marketing.
David Wilson's Villa Ford has transformed its service lane into a gateway for upgrading customers into a new vehicle. Money was a key motivator.
A 'wrong call' by YouTube delivered a dose of reality to dealers who depend on the free online video service: Nothing is guaranteed - not even an explanation.
Chevrolet's "Unbranded" ad for the 2016 Malibu won the first-ever Automotive Tech Ad of the Year award from Nielsen during the 11th annual Automotive Advertising Awards at the New York auto show.
YouTube restored dealership accounts that were mistakenly terminated in the last several days.
Numerous dealerships have seen their YouTube accounts terminated in the past few days, making their online videos inaccessible. But the stores aren't sure why.
The campaign comes as the idea of consumers' handling more of the shopping process online gains steam.
Consumers have little time to read the fine print at the bottom of TV ads. That's if they can see it at all.
Shopping site CarGurus is jumping into TV advertising today for the first time, as it continues to challenge rivals such as competitors Autotrader, Kelley Blue Book, Cars.com and Edmunds.
Third-party sites are stepping up their capabilities to track consumer shopping behavior.
Cox Automotive's nGauge scores car shoppers' website activity to identify and market to those with the highest purchase intent.
Pinterest -- a site that allows users to search for photos or videos and “pin” them on virtual boards showing their interests -- is setting up dedicated automotive sales teams.
With advancements in online tools for trade-in valuation and financing, could there be a day when consumers get exact payment offers via third-party sites before stepping foot in dealerships?
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