Vince Bond Jr.

Marketing/Digital Dealer
Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
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Phone: 313-446-1653
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Recent authored articles

Hyundai Capital: Burying buyers in debt is dangerous

In this Q&A, Hyundai Capital Vice President Mark Abbasi talks about how to turn a negative-equity situation into a positive one.

Tracking online shoppers from ad to action

A new tool from Google aims to give digital advertisers deeper insight into the consumer's shopping journey.

'Where can I fill up?': Toyota deploys Watson Ads to pitch Prius Prime

Toyota is using artificial intelligence to push the environmentally-friendly Prius Prime on the Weather Channel app and

Cox signals concern about costs

Cox Automotive needs to watch its costs to "address the worsening gap between revenues and expenses," the company told its employees in an internal memo.

For Caddy in China, it pays to be unusual

Cadillac's American heritage is something young Chinese customers appreciate, says Chief Marketing Officer Uwe Ellinghaus, and something German competitors can't match.

Hyundai Capital: Burying buyers in debt is dangerous

In this Q&A, Hyundai Capital Vice President Mark Abbasi talks about how to turn a negative-equity situation into a positive one.

Can a concept car help move metal?

Some customers have been heading to Cadillac showrooms to inquire about the Escala they saw in TV ads, only to find out that it's not for sale, and never will be.

CarGurus' TV ads go national

Shopping site CarGurus is going national today with its first TV campaign after a two-month test run in three cities.

Rivals expect benefits from CDK acquisition

CDK's pending purchase of Auto/Mate is aimed at attracting smaller dealership groups. Auto/Mate's rivals see that not as a threat, but an opportunity.

Good communication can ease a DMS switch

A top CDK official explains the process of installing a new dealership management system and the importance of good communication between vendor and dealer.

CDK buys Auto/Mate, access to smaller dealerships

CDK's purchase of Auto/Mate gives the dealer management system giant the offering for smaller dealerships at a lower price point that CDK CEO MacDonald sought.

Toyota hires VW marketing exec Shahani

UPDATED: 5/24/17 4:50 pm ET - adds details

Toyota has named Volkswagen of America marketing executive Vinay Shahani its vice president of integrated marketing operations. The move is effective June 5.

CDK buys Auto/Mate in consolidation of DMS providers

UPDATED: 5/24/17 12:11 pm ET - adds details

Dealer software giant CDK Global has struck a deal to acquire Auto/Mate, a smaller rival in the dealership management system market

Dealers: 'Who's Hackett?'

News that Mark Fields is out at Ford left surprised dealers with a common reaction. They want to know, 'Who is Jim Hackett?'

CDK, Reynolds have no security need to block DMS access, expert says

A cybersecurity expert said CDK and Reynolds have no security need to block data integrators' access to their dealership management systems.

AutoNation COO Berman resigns

UPDATED: 5/15/17 8:21 pm ET - adds details

AutoNation President and COO Bill Berman resigned Monday, just three months after being named president.

Marketers call for less car, more heart

Automakers will need to do more if they want their brands to resonate with consumers on a personal level. That was the consistent theme from speakers at the Automotive News Marketing 360 event here last week.

Survivors of DMS shifts tell their tales

Changing a dealership management system can be a grueling process that touches every level of a store. But sometimes a switch has to be made.

Dealers race to keep pace with Google marketing

Google's evolving portfolio of marketing options can be a treasure trove for dealers who skillfully wield its tools. But there's a catch.

Video tools evolve for a mobile world

Dealers can now push live videos to engage customers on the fly through Facebook, Twitter and YouTube, or get fancy with 360-degree videos.

Reynolds defends its third-party programs

Dealership software giant Reynolds and Reynolds Co. vigorously defended its certification program for third-party vendors in the face of an antitrust lawsuit.

Virtual monopoly gives YouTube giant sway over marketing strategies

YouTube is a titan in the online video space, and it has a commanding role in the marketing strategies of both automakers and dealers.

Brands' keyword strategy: Stay in your lane

Automakers are trying to bring a sense of order to the competitive and potentially chaotic world of search engine marketing.

Why Chevy's 'Real People' ads are still running

Chevrolet's “Real People, Not Actors” campaign is two years old, but still has plenty of life left, says the brand's U.S. vice president of marketing.

Selling 'upgrades' in the service lane

David Wilson's Villa Ford has transformed its service lane into a gateway for upgrading customers into a new vehicle. Money was a key motivator.