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Vince Bond Jr.

Marketing/Digital Dealer
Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
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Recent authored articles

Roadster's big catch: Longo Toyota

Longo Toyota has signed on to use Roadster's digital storefront. Consumers can complete transactions online and have vehicles delivered to them.

Manheim bolsters its vehicle-valuation tool

The Manheim Market Report has been bolstered to deliver more detailed valuations of used vehicles and thus streamline the remarketing process.

Cox sheds staff through layoffs, retirements

Cox Automotive, which has made a flurry of acquisitions in recent years, is reducing its workforce by roughly 3 percent, according to an internal memo obtained by Automotive News.

Auto brands overlook niches in ethnic marketing

Auto brands are overlooking certain segments within minority groups and falling into the trap of putting ethnic consumers into boxes defined by old stereotypes.

How Hyundai enlisted more minority dealers

In 2011, Hyundai ranked seventh among automakers in terms of minority-owned dealerships in the U.S. Hyundai since has shot past Toyota, Honda and Nissan in its minority-dealer count. Here's how.

VW July sales fall 5.8%, Audi's rise 2.5%

Despite a 2.5 percent gain by Audi, Volkswagen of America's July sales slid 2.3 percent to 50,059.

NISSAN: Weak car sales offset rising trucks

Nissan North America's July sales fell 3.2 percent to 128,295 vehicles as weak car sales dragged down rising truck sales, in line with the industry trend.

Challenges grow for aspiring minority dealers

Irving Matthews, the new NAMAD chairman, talks about developing the next generation of minority dealers, the rising barriers to entry and other issues.

Will dealer ratings stymie minorities?

Many dealers argue that broad-based sales effectiveness ratings ignore local market conditions, including income disparities and geographic considerations.

Ethnicity counts at U.S. minority-owned dealerships

Minority-owned dealerships sell a higher percentage of their new-vehicles inventory to customers of the same ethnicity.

Porsche repeats as most appealing brand, Power says

Luxury brands again dominate the top spots in J.D. Power's latest study of new-vehicle appeal. Genesis debuted at No. 2, followed by BMW, Audi and Mercedes-Benz in the top five.

Longtime BMW temp files racism, sexism complaint with EEOC: 'Enough was enough'

BMW of North America says it is investigating claims of racism and sexism in its Mini division after a decadelong temporary worker lodged a federal complaint.

Lithia, Lam recruit minorities to be dealers

Shau-wai Lam was at NAMAD's annual conference last week interviewing candidates for the Automotive Minority Dealer Academy, a program supported by Lithia Motors.

Maurice Powers

Online campaigns for Automotive Management Services Inc. have driven showroom traffic

Karris​ McKie-Kaiser

As Internet director, has overseen a tripling of the department's total gross

Digital tools help dealers snoop on rivals

In a world where some consumers are concerned about Big Brother watching their every online move, dealers have to wield this newfound power carefully.

Easing buyers into online sales

The prospect of a "click to buy" button on dealership sites "scared consumers to death," says Cox Automotive's Mark O'Neil.

Roadster adds accessories to online stores

A tool from the online vehicle seller allows shoppers to see how add-ons such as spoilers, LED fog lights or moon-roof visors affect the price.

Hyundai Capital: Burying buyers in debt is dangerous

In this Q&A, Hyundai Capital Vice President Mark Abbasi talks about how to turn a negative-equity situation into a positive one.

Tracking online shoppers from ad to action

A new tool from Google aims to give digital advertisers deeper insight into the consumer's shopping journey.

'Where can I fill up?': Toyota deploys Watson Ads to pitch Prius Prime

Toyota is using artificial intelligence to push the environmentally-friendly Prius Prime on the Weather Channel app and

Cox signals concern about costs

Cox Automotive needs to watch its costs to "address the worsening gap between revenues and expenses," the company told its employees in an internal memo.

For Caddy in China, it pays to be unusual

Cadillac's American heritage is something young Chinese customers appreciate, says Chief Marketing Officer Uwe Ellinghaus, and something German competitors can't match.

Hyundai Capital: Burying buyers in debt is dangerous

In this Q&A, Hyundai Capital Vice President Mark Abbasi talks about how to turn a negative-equity situation into a positive one.

Can a concept car help move metal?

Some customers have been heading to Cadillac showrooms to inquire about the Escala they saw in TV ads, only to find out that it's not for sale, and never will be.