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In this Q&A, Hyundai Capital Vice President Mark Abbasi talks about how to turn a negative-equity situation into a positive one.
A new tool from Google aims to give digital advertisers deeper insight into the consumer's shopping journey.
Toyota is using artificial intelligence to push the environmentally-friendly Prius Prime on the Weather Channel app and weather.com.
Cox Automotive needs to watch its costs to "address the worsening gap between revenues and expenses," the company told its employees in an internal memo.
Cadillac's American heritage is something young Chinese customers appreciate, says Chief Marketing Officer Uwe Ellinghaus, and something German competitors can't match.
Some customers have been heading to Cadillac showrooms to inquire about the Escala they saw in TV ads, only to find out that it's not for sale, and never will be.
Shopping site CarGurus is going national today with its first TV campaign after a two-month test run in three cities.
CDK's pending purchase of Auto/Mate is aimed at attracting smaller dealership groups. Auto/Mate's rivals see that not as a threat, but an opportunity.
A top CDK official explains the process of installing a new dealership management system and the importance of good communication between vendor and dealer.
CDK's purchase of Auto/Mate gives the dealer management system giant the offering for smaller dealerships at a lower price point that CDK CEO MacDonald sought.
Toyota has named Volkswagen of America marketing executive Vinay Shahani its vice president of integrated marketing operations. The move is effective June 5.
Dealer software giant CDK Global has struck a deal to acquire Auto/Mate, a smaller rival in the dealership management system market
News that Mark Fields is out at Ford left surprised dealers with a common reaction. They want to know, 'Who is Jim Hackett?'
A cybersecurity expert said CDK and Reynolds have no security need to block data integrators' access to their dealership management systems.
AutoNation President and COO Bill Berman resigned Monday, just three months after being named president.
Automakers will need to do more if they want their brands to resonate with consumers on a personal level. That was the consistent theme from speakers at the Automotive News Marketing 360 event here last week.
Changing a dealership management system can be a grueling process that touches every level of a store. But sometimes a switch has to be made.
Google's evolving portfolio of marketing options can be a treasure trove for dealers who skillfully wield its tools. But there's a catch.
Dealers can now push live videos to engage customers on the fly through Facebook, Twitter and YouTube, or get fancy with 360-degree videos.
Dealership software giant Reynolds and Reynolds Co. vigorously defended its certification program for third-party vendors in the face of an antitrust lawsuit.
YouTube is a titan in the online video space, and it has a commanding role in the marketing strategies of both automakers and dealers.
Automakers are trying to bring a sense of order to the competitive and potentially chaotic world of search engine marketing.
Chevrolet's “Real People, Not Actors” campaign is two years old, but still has plenty of life left, says the brand's U.S. vice president of marketing.
David Wilson's Villa Ford has transformed its service lane into a gateway for upgrading customers into a new vehicle. Money was a key motivator.
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