Vince Bond Jr.

Marketing/Digital Dealer
Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.

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Phone: 313-446-1653
E-Mail: vbond@crain.com
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Recent authored articles

Third-party shopping sites ponder penny-perfect payment predictions

With advancements in online tools for trade-in valuation and financing, could there be a day when consumers get exact payment offers via third-party sites before stepping foot in dealerships?

Car-shopping sites could move into sales

Executives who run third-party shopping sites are considering whether to move from consumer-research havens to platforms where people purchase vehicles.

Digital retailers bring monthly payment offers to the web

Some tech companies are bringing a new layer of precision to online car deals with platforms that offer consumers accurate monthly payments before they come to the store.

Honda split with media-buying agency over lack of trust, report says

UPDATED: 3/22/17 1:14 pm ET - adds details

Honda's switch from Mediavest Spark to RPA for media buying stemmed from a lack of trust stemming from Mediavest's handling of the automaker's ad dollars, The Wall Street Journal reported.

Digital retailers bring monthly payment offers to the web

Some tech companies are bringing a new layer of precision to online car deals with platforms that offer consumers accurate monthly payments before they come to the store.

Cardinale Group tracks social media marketing

Cardinale Automotive Group uses social-media tools to build target audiences, track who's taking action and see who actually shows up to buy.

Premium brands jump into mobile madness

The March Madness Live app and its growing contingent of viewers continue to be an increasingly important outlet for brands chasing viewers who aren't watching on TV.

Lam, Lithia partner on dealer academy

DCH Auto Group lost its minority-owned status when it was acquired by Lithia Motors in 2014, but in a new partnership with Lithia, former DCH Chairman Shau-wai Lam plans to develop a new generation of minority dealers

CDK names TrueCar, AutoNation vet Frey chief strategy officer

Ron Frey, a former executive at TrueCar and AutoNation, was appointed executive vice president and chief strategy officer at CDK Global.

Score One for 3rd-party certification

Last month's hacking hoax shows the value of DMS companies knowing who is pulling what data through their systems. The incident could be seen as vindication of sorts for CDK and Reynolds.

Reynolds President Ron Lamb steps down

Reynolds and Reynolds President Ron Lamb stepped down from the company after nearly seven years at the helm of the dealership software giant.

Reynolds and Reynolds President Ron Lamb steps down

UPDATED: 3/2/17 3:20 pm ET - adds age

Reynolds and Reynolds President Ron Lamb, a salesman-turned-digital visionary who sought to reinvent the dealership software giant, stepped down to pursue opportunities in private equity.

Audi repeats as Consumer Reports' top brand; Tesla leads domestics

UPDATED: 2/28/17 3:54 pm ET - adds links

Audi paced the industry for the second consecutive year in Consumer Reports' latest Brand Report Card, while Tesla was the highest-ranked domestic brand -- ending Buick's three-year streak.

Hacking hoax tests security protocols

A claim that a team of hackers had gained access to troves of dealerships' sensitive consumer data spooked dealership software giants. The claim was a hoax.

Acura lands jersey sponsorship deal with Columbus Crew soccer club

UPDATED: 2/24/17 12:17 pm ET - adds video

Acura will be the official jersey sponsor and automotive partner for Major League Soccer's Columbus Crew. The deal calls for the Acura logo to appear on the front of Crew jerseys for the next three seasons.

What my subconscious saw at the Detroit show

As I walked through the Ford exhibit at the Detroit auto show, experts at a division of the company called Nielsen Consumer Neuroscience had me outfitted with biometric sensors and a pair of glasses that tracked the movement...

Autotrader, Kia capitalize on NBA All-Star Weekend festivities

Autotrader is using NBA All-Star Weekend as a springboard for its latest ad campaign.

LotLinx names Dataium founder as president and chief product officer

Digital marketing company LotLinx has named Dataium founder Eric Brown its president and chief product officer.

eBay survey: 63% of car shoppers likely to buy online

A new eBay Advertising survey found that 63 percent of respondents are either “extremely likely” or “likely” to purchase a vehicle online in the future.

How Enterprise recruits future leaders

A training system aimed at career growth helps Enterprise Rent-A-Car keep a steady flow of recent college grads coming in as new hires.

Mitsubishi plays small ball with ad buys

Mitsubishi doesn't have Super Bowl money to throw around.

Melissa McCarthy's SNL cameo was a gift for Kia Super Bowl spot

Melissa McCarthy's outrageous star turn on Saturday Night Live as White House Press Secretary Sean Spicer on the eve of the Super Bowl paid off for one of the game's biggest advertisers -- Kia.

Chicago Auto Show pilots epass system to help stoke sales leads

The Chicago Auto Show is testing new attendee registration technology to fortify its position as a critical provider of sales leads for dealers and automakers.

Building a diverse staff requires a dealer push

Many young minorities and women aren't aware of the opportunities in auto retail and never take a serious look at the business.

Having diverse staff is a business booster for one dealership group

In the Dallas-Fort Worth market, a melting pot of different cultures, the Mac Churchill stores have made hires to accommodate the diverse backgrounds of its consumers.

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