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With advancements in online tools for trade-in valuation and financing, could there be a day when consumers get exact payment offers via third-party sites before stepping foot in dealerships?
Executives who run third-party shopping sites are considering whether to move from consumer-research havens to platforms where people purchase vehicles.
Some tech companies are bringing a new layer of precision to online car deals with platforms that offer consumers accurate monthly payments before they come to the store.
Honda's switch from Mediavest Spark to RPA for media buying stemmed from a lack of trust stemming from Mediavest's handling of the automaker's ad dollars, The Wall Street Journal reported.
Cardinale Automotive Group uses social-media tools to build target audiences, track who's taking action and see who actually shows up to buy.
The March Madness Live app and its growing contingent of viewers continue to be an increasingly important outlet for brands chasing viewers who aren't watching on TV.
DCH Auto Group lost its minority-owned status when it was acquired by Lithia Motors in 2014, but in a new partnership with Lithia, former DCH Chairman Shau-wai Lam plans to develop a new generation of minority dealers
Ron Frey, a former executive at TrueCar and AutoNation, was appointed executive vice president and chief strategy officer at CDK Global.
Last month's hacking hoax shows the value of DMS companies knowing who is pulling what data through their systems. The incident could be seen as vindication of sorts for CDK and Reynolds.
Reynolds and Reynolds President Ron Lamb stepped down from the company after nearly seven years at the helm of the dealership software giant.
Reynolds and Reynolds President Ron Lamb, a salesman-turned-digital visionary who sought to reinvent the dealership software giant, stepped down to pursue opportunities in private equity.
Audi paced the industry for the second consecutive year in Consumer Reports' latest Brand Report Card, while Tesla was the highest-ranked domestic brand -- ending Buick's three-year streak.
A claim that a team of hackers had gained access to troves of dealerships' sensitive consumer data spooked dealership software giants. The claim was a hoax.
Acura will be the official jersey sponsor and automotive partner for Major League Soccer's Columbus Crew. The deal calls for the Acura logo to appear on the front of Crew jerseys for the next three seasons.
As I walked through the Ford exhibit at the Detroit auto show, experts at a division of the company called Nielsen Consumer Neuroscience had me outfitted with biometric sensors and a pair of glasses that tracked the movement...
Autotrader is using NBA All-Star Weekend as a springboard for its latest ad campaign.
Digital marketing company LotLinx has named Dataium founder Eric Brown its president and chief product officer.
A new eBay Advertising survey found that 63 percent of respondents are either “extremely likely” or “likely” to purchase a vehicle online in the future.
A training system aimed at career growth helps Enterprise Rent-A-Car keep a steady flow of recent college grads coming in as new hires.
Mitsubishi doesn't have Super Bowl money to throw around.
Melissa McCarthy's outrageous star turn on Saturday Night Live as White House Press Secretary Sean Spicer on the eve of the Super Bowl paid off for one of the game's biggest advertisers -- Kia.
The Chicago Auto Show is testing new attendee registration technology to fortify its position as a critical provider of sales leads for dealers and automakers.
Many young minorities and women aren't aware of the opportunities in auto retail and never take a serious look at the business.
In the Dallas-Fort Worth market, a melting pot of different cultures, the Mac Churchill stores have made hires to accommodate the diverse backgrounds of its consumers.
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