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Vince Bond Jr.

Marketing/Digital Dealer
Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
Follow: Twitter Vince Bond Jr. RSS feed
Phone: 313-446-1653
E-Mail: vbond@crain.com
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Recent authored articles

BMW boycott sought by Jesse Jackson

UPDATED: 10/20/17 3:51 pm ET - adds BMW statement

Civil rights leader Jesse Jackson is calling for a boycott of BMW products because of a lack of diversity among its dealer body.

Dealer Don Flow: We must retool retail

Dealers can reshape auto retailing by embracing new business models and developing value propositions that meet the needs of today's consumers, says Don Flow, CEO of Flow Automotive Cos.

Motorcars Honda named Cox Leader in Sustainability

Motorcars Honda was presented with Cox Automotive's Leader in Sustainability Award during Automotive News' 100 Best Dealerships To Work For event.

Plan ahead to help daughters become dealers

In this Q&A, the head of GM's Women's Retail Network, which operates in the United States, Canada and Germany, discusses father-to-daughter dealership succession issues and more.

Plan ahead to help daughters become dealers

In this Q&A, the head of GM's Women's Retail Network discusses father-to-daughter dealership succession issues and more.

Virtual drives let buyers try features they usually don't

Dealerships are using virtual reality test-drive videos, and augmented reality, to add flair to shoppers' mundane task of vehicle research.

Ready or not, the 6-second ad is here

Who needs a 30-second spot when you can get your point across in six seconds? Some dealers are beginning to experiment with the concept.

The bumper ad: Gone in 6 seconds

Who needs a 30-second spot when you can get your point across in six seconds? Some dealers are beginning to experiment with the concept.

CDK Global, CarGurus partner to promote dealer inventory

Under a new partnership, dealerships using CDK Global websites will gain inventory exposure on shopping site CarGurus, with the ability to funnel personalized ads to consumers who previously visited the platform.

Dealers complain of vendor overload

Dealers on a panel at the Digital Dealer Conference & Expo told vendors how to pitch their products more effectively — and what pitch pitfalls to avoid.

How to make videos that stand out

Google and Facebook executives at the Digital Dealer Conference & Expo offered a variety of tips to dealerships looking to use videos to market to consumers.

How auto dealers can make videos that stand out

Before dealerships invest in TV campaigns, they should consider testing video ideas on less costly digital platforms, such as YouTube and Facebook, to see how consumers respond, experts say.

New dealer confidence index edges up

Dealers expect the auto market will remain strong in the near term, but profitability is constrained by market conditions and competition, a new survey found.

Marketing the digital storefront

Dealerships that have adopted online purchase tools have also altered their marketing strategies to promote the shopping experience.

How best to use Google? Now, there's a playbook

Dealers and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.

Touting credit options? Mail alone won't cut it, Experian says

Having a cohesive marketing strategy across multiple platforms is critical for lenders and dealers looking to push captivating loan offers to consumers, Experian's Bill Butler says.

Succession questions hang over minority dealers

With many minority dealers nearing retirement and inexperienced at succession planning, ensuring their heirs can take over is about more than just carrying on the family legacy.

Irma forces dealerships, ports to close

UPDATED: 9/11/17 5:18 pm ET - adds details

Tropical storm Irma swung further west than expected but still hammered the auto industry in the Southeast, cutting power and closing ports. Some Florida dealers plan to reopen Tuesday.

Marines provide dealer training ground

Blake Salinas says the Marine Corps looks out for its own and develops them, and he aims to do the same for staffers at his family's Ford dealership.

After Harvey deluge, a sales surge

As Florida dealers prepared for Hurricane Irma late last week, battered stores in southeast Texas shifted to super-selling mode.

Dealer's daughter found her way back to cars

Karmala Sutton's father didn't force her into the family business, instead letting her fall in love with the idea on her own.

AutoNation shutters 35 Florida stores as Hurricane Irma approaches

UPDATED: 9/7/17 5:19 pm ET - adds details

AutoNation is among multiple retailers, auction houses and distributors bracing for Hurricane Irma's impact across South Florida this weekend.

When disaster strikes, experience helps

Big auto retail groups are counting on well-honed disaster protocols and risk-management efforts to get their stores and their employees through the worst of Harvey.

DMS access holds key to recovery

Dealers who lose access to their computers can be stymied in their efforts to recover. There are contingencies in place.

Group 1's Houston-area stores reopen

UPDATED: 8/31/17 3:36 pm ET - adds details on CarMax stores

Dealerships in the Houston area began to reopen on Wednesday after Hurricane Harvey, led by all but two of Group 1's 28 stores there. AutoNation's 18 stores and seven collision centers in Houston will reopen Thursday.

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