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Heeding a call to action from President Akio Toyoda, Toyota marketers are leveraging an eight-year Olympic sponsorship deal and its first global campaign to lay out its vision of mobility for the world.
Many of the devices and mobility concepts the company is highlighting addresses the challenges of personal mobility, including for the elderly, those recovering from an accident, or the permanently disabled.
Lexus is readying a crossover concept that it's calling a new "flagship," perhaps mimicking a move with its car lineup where it created the new LC flagship coupe priced above $100,000.
Lexus is readying a crossover concept that it's calling a new "flagship," perhaps mimicking a move with its car lineup where it created the new LC flagship coupe priced above $101,000.
Executives at Toyota and Lexus promised that the Los Angeles offerings were just the start of an onslaught of new ideas and products as they take up Akio Toyoda's call for more get-up-and-go across the company.
Lexus figures it has been leaving money on the table for years because it lacked a three-row variant of the segment-leading RX crossover. That's about to change.
Toyota sales fell 3 percent in November after five straight months of gains, with both the Toyota and Lexus brands struggling to move cars and seeing some cooling off in the light-truck market.
Toyota is testing the baby crossover waters again with another concept -- this time the FT-AC, for "future Toyota adventure concept" -- styled more like a traditional SUV and aimed at outdoor enthusiasts.
While Lexus was unwrapping its first three-row RX with more seats for growing families, it was also introducing a new version of the big LX SUV for buyers who want fewer seats and more cargo space.
The RX is Lexus' top seller and the best-selling luxury vehicle in the U.S., but dealers have clamored for a family-friendly version for years.
Toyota will unwrap a small crossover concept vehicle at the Los Angeles Auto Show geared toward outdoor enthusiasts and urban dwellers.
Lexus' U.S. dealers have clamored for a family-friendly version of the popular RX crossover for years, but it's unclear whether the third row will accommodate two or three passengers.
The 2018 Lexus RX 350L with a gasoline engine and the hybrid RX 450hL will be unveiled Nov. 29 at the auto show, the company said. Canadian sales of the current RX are up 17 per cent this year.
The plan to shift more pickup production to Mexico depends on the survival of a trade pact that President Donald Trump has called the worst U.S. trade deal ever.
Toyota's rebalancing of its once car-heavy mix means vehicle sales are now just slightly ahead of last year's numbers. Lexus, however, has not fared so well on the luxury side with just too many sedans.
The pioneer of the Prius and lean manufacturing wants the world to know it's not falling behind on electrification -- or autonomous technology, for that matter.
Toyota is pushing back on any suggestion that its decision to cut investment and capacity at a plant under construction in Mexico has anything to do with U.S. political pressure.
Lexus' newest concept car, based on the re-engineered LS sedan, will be used to showcase its self-driving technologies and design direction.
Toyota has trimmed investment plans for a pickup factory in Mexico after the Japanese automaker decided to also build a new U.S. auto plant with partner Mazda.
The first spy photos of what appears to be an updated Prius v wagon suggest it will get the crossover treatment when it goes on sale.
U.S.-based Toyota Research Institute demonstrates its autonomous vehicle platform, and declares it's very much in the race to build advanced safety systems and robot cars.
A new generation of light trucks is being built and sold in Mexico, upending traditional notions of the country's place in the North American auto industry.
Mexico auto industry officials are bracing for hardball proposals from American trade negotiators as the latest round of talks to revise the North American Free Trade Agreement gets underway.
Toyota, long a bit player in Mexico, now is No. 4 in sales there. It plans to defend its Mexican beachhead with an expanded model line and second assembly plant.
Toyota's "Sensations" ad campaign uses intergenerational music and a lot of engine noise to show that the Camry isn't just a household appliance.
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