Laurence Iliff

Dallas Bureau reporter
Address: 204 Lariat Dr.
75087 Rockwall, Texas
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Phone: 469-562-8228
E-Mail: liliff@crain.com
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Recent authored articles

Can Lexus recapture the spirit of '89?

The stakes are high as Lexus tries to pivot from cushy, reliable cars and crossovers to more emotional, hard-charging vehicles that set the bar rather than resting on their laurels.

Mexico's unshakable auto industry

The lessons of a 1985 earthquake, which killed an estimated 10,000, laid the foundation for a nation that takes things like building codes much more seriously.

Revamped Lexus LS 500 to start above $75,000 ​

Lexus will sell its redesigned LS 500 flagship sedan for around $76,000 for the base model, up from $73,515 on the outgoing model, in a bet that its more aggressive design and enhanced performance will draw brand loyalists...

Amid NAFTA gloom, Mexico signals confidence

The obsessive skepticism about the future of NAFTA is unfounded, says Eduardo Solis, president of the Mexican Automotive Industry Association. Still, he notes that "there's a lot of noise going around."

Amid NAFTA gloom, Mexico signals confidence

The obsessive skepticism about the future of NAFTA is unfounded, says Eduardo Solis, president of the Mexican Automotive Industry Association. Still, he notes that "there's a lot of noise going around."

Mexico's auto plants crank up production

The momentum from a slew of auto industry investments in recent years has carried the industry in Mexico to peak capacity. And that's likely to continue as new plants and plant expansions come online, industry officials say.

Mexico braces for influx of flood-damaged cars

Mexico auto industry officials worry that damaged vehicles from Hurricane Harvey and perhaps Hurricane Irma could find their way south of the border given lax import controls in the past.

Toyota distributor: 'We got really lucky'

Gulf States Toyota, which distributes Toyota vehicles and parts to dealerships across five Southern states, has its headquarters in western Houston and a vehicle processing center on the northern edge of the city.

'Hire attitude,' and teach the rest

When Lexus of Bellevue went all-in on a one-price model, it also modernized its hiring model for a sales experience worthy of the Internet age.

Houston primed for a comeback

As floodwaters recede in South Texas and residents head back to work in oil fields and car dealerships, one thing appears increasingly clear: Houston is not New Orleans.

TOYOTA: 3rd-straight gain despite Lexus drag

Toyota Motor North America, behind stronger truck demand and higher incentives, posted a U.S. sales gain in August for the third-straight month despite some drag by its Lexus luxury division.

Toyota, distributor pledge $3 million

Toyota Motor North America, newly moved to Texas, and its regional distributor are pledging over $3 million toward Harvey disaster relief.

Lexus RX with 3rd row could get styling tweak

Spy photos suggest Lexus will be able to accommodate a third row in the RX with few physical changes.

Lexus' 3-row RX on deck

The Lexus RX "L," captured by spy photographers in Southern California, features a longer rear overhang and a more upright roof to better accommodate riders in the far back, but otherwise, it isn't much different than the...

Abolish NAFTA? Some Mexicans agree

President Donald Trump's narrative of Mexico as the big winner under NAFTA — so big that the U.S. needs to tilt the accord back toward American interests — is news to most Mexicans.

Why Toyota is doubling down on N. America

Toyota is forging ahead in all three NAFTA countries at a time when other automakers are sounding more cautious.

Toyota had HQ builders on tight schedule

Building Toyota's new Texas home involved battling a labor shortage and soggy weather with little margin for error to get everything finished on time.

A migration to Texas, done the Toyota Way

Toyota executives say they've consolidated operations from around the country, just in time to confront the disruptive challenges facing the industry.

Toyota solves its pickup puzzle

The scarcity of Tacomas has allowed competitors such as the Chevrolet Colorado and Honda Ridgeline to cut sharply into Toyota's market share. A new partnership with Mazda will help.

C-HR makes an impact on landing

There are certainly critics of Toyota's new aesthetic, but customers seem to like it so far, and not just because it's the first Toyota product to come in this size and shape.

Toyota, Mazda will build $1.6 billion U.S. assembly plant

UPDATED: 8/4/17 11:15 am ET - adds Trump comment

Toyota plans to build a $1.6 billion U.S. plant in a joint venture with Mazda to assemble Toyota compact cars and Mazda crossovers. The two automakers announced terms of a broader partnership.

Toyota, Mazda will build $2 billion U.S. assembly plant

UPDATED: 08/04/2017 7:45 am ET -- New story

Toyota plans to build a $2 billion U.S. plant in a joint venture with smaller Japanese rival Mazda to assemble Toyota compact cars and Mazda crossovers.

Toyota's St. Angelo takes on rivals, instability in Latin America

As Toyota's CEO for Latin America and Caribbean operations, Steve St. Angelo finds himself playing 3-D chess to keep ahead of the competition.

Platform shift drives Toyota changes

A new crop of cars and utility vehicles are being readied for the Toyota New Global Architecture, which executives say will transform the brand into a more stylish and sportier player while creating flexible factories that...

Lexus undergoes its own transformation

The transition to the new GA-L platform gives Lexus the opportunity to deliver on promises to offer sportier vehicles that it says represent the future of the brand.

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