Retail

VINCE BOND JR.

BLOG: How BMW saleswoman builds rapport, trust and her brand on social media

12:02 pm U.S. ET | May 22, 2015

The chance to leave a lasting impression on a potential buyer perusing the dealer lot doesn't have to end when a salesperson hands over a business card....
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Jeep leads Detroit's return to Tokyo Motor Show

6:25 am U.S. ET | May 22, 2015

For the first time in nearly a decade, a Detroit automaker will exhibit at the Tokyo Motor Show. Jeep -- the best-selling U.S. brand in Japan -- will return when doors open in October. The return of Jeep signals rekindled interest in the Japanese market and is a win for the beleaguered domestic show....
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VW will evaluate ad agency work, report says

11:40 am U.S. ET | May 22, 2015

Volkswagen Group has reached out to advertising companies about an impending global media agency review, people familiar with the matter told Advertising Age, an affiliate of Automotive News....
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Audi will enhance Chinese connected-car services with Baidu

May 22, 2015 12:32 CET

Audi will enhance its connected-car services in China by jointly developing navigation map data, positioning algorithms and point-of-interest functions with China's Web services provider Baidu as it seeks to meet growing demand for driver-assistance systems and driverless technology in the world's largest auto market....
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Ford trims China output as market slows, pricing pressure builds

2:22 pm U.S. ET | May 21, 2015

Ford, which is in the midst of a plant-opening blitz in China, reduced production there slightly in the first quarter in response to a market slowdown and price cuts by rivals, the head of Ford's Asia Pacific region said today....
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Autobytel acquires rival Dealix for $25 million

4:00 pm U.S. ET | May 21, 2015

Autobytel, one of the largest providers of sales leads to auto dealers, has purchased longtime rival Dealix for $25 million in cash. The deal brings together two of the most-prominent providers of leads, which are vehicle-buying prospects who want to be contacted by a dealer. They typically cost dealers $20 a piece....
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Mazda's new mantra: 'Driving Matters'

3:00 am U.S. ET | May 21, 2015

Mazda is hoping to refine its fun-to-drive message by launching its biggest U.S. marketing campaign in two years under a new tagline: "Driving Matters."...
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Citroen creates Trip Advisor-style Web forum

May 21, 2015 06:01 CET

Citroen has launched a website where customers can rate their experiences at dealerships and workshops in France, the UK and Germany. By the end of 2016, the automaker also expects to roll out its Advisor web sites throughout Europe, Turkey, Russia, Brazil and Argentina....
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California dealer group sues TrueCar, claims website acts as dealer

2:21 pm U.S. ET | May 20, 2015

The California New Car Dealers Association is suing TrueCar, accusing the vehicle-shopping site of breaking California laws on dealer licensing, brokering, advertising and disclosure....
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Updated Pilot to become Honda's priciest U.S. vehicle

5:00 am U.S. ET | May 20, 2015

When the third-generation Pilot crossover goes on sale in June, its fully loaded Elite trim level will carry a sticker price of $47,300, including shipping....
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Renault bets on cheap car with high-end features in India

May 20, 2015 10:24 CET

Renault hopes to succeed where Nissan's Datsun brand has stumbled by introducing the Kwid minicar in India. The hatchback will start at $4,700 and offer equipment not common in the country's best-selling small cars such as an airbag and navigation functions....
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Price cutting threatens automakers' rich margins in China

12:34 pm U.S. ET | May 19, 2015

International automakers are slashing prices for vehicles they sell in China in response to a slowdown in demand that threatens the industry's rich profit margins....
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Supercar makers neglect women at their peril

May 19, 2015 15:49 CET

Supercar makers such as Lamborghini, Ferrari and Aston Martin are seen by some industry observers as failing to communicate properly with female customers. But they may need to learn quickly or risk losing out on sales, particularly in emerging markets....
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European car sales rose nearly 7% in April as market recovers faster than expected

May 19, 2015 08:58 CET

European car sales rose for a 20th consecutive month in April, bolstered by a reviving economy and new models. Registrations increased 6.9 percent to 1.21 million vehicles, industry association ACEA said. Four-month sales jumped 8.1 percent to 4.85 million cars....
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Price cutting by VW, GM and Ford threatens automakers' rich margins in China

May 19, 2015 12:57 CET

Automakers including VW, GM and Ford are slashing prices for vehicles they sell in China in response to a slowdown in demand that threatens the industry's rich profit margins....
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VW gets Mom involved in ad war with FCA

12:01 am U.S. ET | May 18, 2015

And now for the grudge report: In the latest round of provocation involving Volkswagen and Fiat Chrysler, sedans from Chrysler and Dodge have been cast in unflattering supporting roles in a TV spot for VW's diesel Passat....
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NORA NAUGHTON

BLOG: Celebrating David Letterman's top 10 automotive moments

12:01 am U.S. ET | May 18, 2015

David Letterman, whose final “Late Show” airs Wednesday night, is quite a car buff, keeping his collection hidden away, a CBS spokesman says. Here's a look at his top 10 automotive moments....
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SELF EXPRESSION

Sales staffers seek to brand themselves

12:01 am U.S. ET | May 18, 2015

Auto salespeople increasingly are promoting themselves -- apart from their dealerships -- with personal websites, YouTube videos and social media pages as a way to sell vehicles now and down the road. It's a trend akin to one in the real-estate world, in which salespeople promote themselves rather than their agencies....
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How reviews can boost work force

12:01 am U.S. ET | May 18, 2015

Dealers and salespeople have come to realize that the most impactful reviews, those that do the most to enhance the brand of the store or the salesperson, tell a story....
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Volvo: Back 'on the attack' in U.S.

12:01 am U.S. ET | May 18, 2015

Volvo's proposed South Carolina car plant is far bigger than its current U.S. sales volume. But a big factory will be critical to helping Volvo catch up with luxury competitors that have already invested in local manufacturing....
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N.C. dealer stays flexible to win Hispanic sales

12:01 am U.S. ET | May 18, 2015

Summary: A North Carolina Nissan dealer builds a sales department to appeal to the growing local Hispanic market. Flexibility is a key to success....
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BEST PRACTICES

Reconditioning fund ends store's strife

12:01 am U.S. ET | May 18, 2015

For every used car O'Daniel Mazda in Ft. Wayne, Ind., buys purchase at auction or take on trade, they set aside $450 in the reconditioning fund, which covers the cost of preparing used cars for resale....
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AutoNation marks milestone with $20 million ad campaign

12:01 am U.S. ET | May 18, 2015

AutoNation is celebrating a pending milestone — 10 million vehicles sold — with its largest advertising campaign in history. The auto retailer run national television ads for the first time as part of the $20 million campaign....
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Porsche zooms from 3 sales a month to 5,217

12:01 am U.S. ET | May 18, 2015

The new monthly sales record pushed Porsche's year-to-date sales up by 17 percent and added to the celebratory mood as the brand opened its $100 million U.S. headquarters and customer experience center in Atlanta on May 7....
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AUTOMOTIVE NEWS MARKETING SEMINAR

Marketers pitch family, sports across cultures

12:01 am U.S. ET | May 18, 2015

Faced with a rapidly diversifying customer base, the auto industry's top marketing minds are increasingly turning to a pair of unifying forces: family and sports....
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Special Video Report
Toyota's Lentz in Texas: A Lexus regret, fixing 'starved' Scion, the next Prius

Toyota's Lentz in Texas: A Lexus regret, fixing 'starved' Scion, the next Prius

Toyota North America CEO Jim Lentz is a pioneer. He and a handful of other employees moved to north Texas last September to help build the automaker's new U.S. headquarters.
» Watch the Video