GLASGOW, UK - Ford Motor Co. has launched a research project with the Glasgow School of Art to develop new technologies that could be used by Ford designers.
The project is based in the school's Digital Design Studio, located at the University of Glasgow.
'Ford has more computer processing power, and uses it more effectively on a day-to-day basis in vehicle development, than any other auto manufacturer in the world,' claimed Tom Scott, director of Ford's Advanced Design Studio in Detroit.
'Two-dimensional, three-dimensional, video-compositing and animation technologies are already used extensively in our global design studios,' said Scott, himself a Glasgow School of Art graduate. 'Now we want to investigate the next technological step. We are hopeful that this project will help us to realize some of our goals.'
The project will focus on stereo imaging. The objective is to achieve high-quality, high-resolution, full-color images, and optimize the interface between the electronic tool and the designer and engineer.
Ford believes that imaging technologies will not only improve the quality of design but will further reduce the time needed to bring a new vehicle to the market.